General Manager
CurrentOverseeing the overall business of FenS bv, an international supplier and specialist of high quality lubricants and precision cleaners.
Jul 2024 - Present
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Marcel Van Liere Email & Phone Number
General Manager
at
FenS bv
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✓ Verified Jul 2026
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Who is Marcel Van Liere? Overview
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Marcel Van Liere is listed as General Manager at FenS bv, a with 10 employees, based in Netherlands. AeroLeads shows a matched LinkedIn profile for Marcel Van Liere.
Marcel Van Liere previously worked as Sales Director Benelux at Greif and Sales Director at Available. Marcel Van Liere holds Mba, Business Administration from University Of Derby.
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Email format at FenS bv
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FenS bv
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Profile bio
About Marcel Van Liere
What energizes me every single day is to inspire and motivate people to achieve sustainable goals. With my sincere interest and curiosity in people and business, I seek to understand the positive drivers and how these can be best used to make the company and the people more successful. Ownership is a significant value to me. I am fully committed to creating a great feeling of ownership for the company or a project so that people feel responsible for their actions. A clear company vision where entrepreneurship and innovation are key pillars will help me to achieve this goal. I am looking for a senior commercial position at an international organization with an open culture. A sales or business development position responsible for leading teams and achieving commercial results. As a senior management team member, I would love to support the strategy formation of the company. All this would be a perfect fit that would fully energize me!Skills: International Business Development, International Sales, Distribution development, Automotive OEM sales, lubricants, Indirect channel, Direct channel, Specialty chemicals
Listed skills include International Sales, Business Development, Negotiation, Sales Management, and 18 others.
Current workplace
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Fens Bv
11 roles · 34 years
Marcel Van Liere work experience
A career timeline built from the work history available for this profile.
Sales Director Benelux
Overseeing the Sales and Customer Service Teams in the Benelux countries.
May 2023 - Jul 2024
Sales Director
Available
Team LeadershipStrategic InitiativesDistributor Management / Key Account ManagementSales StrategyRoute to Market
Feb 2023 - May 2023
Sales Director Emea & Apac
Senior Leadership member, responsible for overseeing the sales of the lubricants & specialty chemicals product lines in EMEA & APAC. Leading teams consisting of 2 remote sales teams (21 fte) and an office based sales support team (6 fte). Turnover > $300 million.Key achievementsIntegration & re-organisation of the lubricants & specialties sales teams.Developing a sales support team including general support, training and commercial analysis & reporting functions.Optimisation of the indirect Route to Market.Creation of a global key account working group.Leading teams through a very volatile business environment.
Mar 2021 - Jan 2023
Director Of Sales & Customer Service
Responsible for driving the sales of all specialties product lines in EMEA & APAC through direct and indirect channels. Leading an international team of 7 salespeople and 7 customer service employees. Turnover > $100 million.Key achievementsSpearheading the EMEA indirect channel optimisation project with the introduction of a new process for assessment and selection of distributors and the creation of a distributor stewardship program. Driving the use of Salesforce as the main CRM tool.Successfully led the teams through a tough and challenging COVID period. Increased communication frequency and initiated personal walking sessions with team leads.
Oct 2019 - Feb 2021
Manager Sales Emea & Apac
Responsible for managing the sales of lubricants in EMEA & APAC regions. Leading a remote team of 4 sales managers and 1 technical support advisor. Turnover > $40 million.Key achievements:Developing and implementing a new strategy for the APAC distributors network by recruiting new sales management and driving for increased focus on more profitable sectors and products.Introduction of a yearly distributor conference.Supporting the set up of a 3rd party tollblending contract in Russia
Jan 2017 - Sep 2019
International Sales Manager Emea
Driving the lubricants sales of the distributors channel in various multi-country EMEA sales regions. Turnover > $15 million.Key achievementsExtending the distributors network with the appointment, onboarding and training of new distributors in various countries in the EMEA region. Succesfully growing the market share of existing distributors in specified sectors including energy, mining, food and general manufacturing. Successfully led projects and events, like international customer conferences involving cross functional teams.
Jul 2005 - Dec 2016
Senior Oem Advisor Lubricants
Jul 2004 - Jun 2005
Key Account Manager Oem
2001 - 2004
~3 yrs
Product Manager
1996 - 2001
~5 yrs
Application Engineer
1993 - 1996
~3 yrs
Team & coworkers
Colleagues at FenS bv
Other employees you can reach at fens.nl. View company contacts for 10 employees →
CV
Christian Van Est
Colleague at Fens BvGoes, Zeeland, Netherlands
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KJ
Karin Janse
Colleague at Fens BvNetherlands
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WS
Werner Sanfrinnon
Colleague at Fens BvBrussels Metropolitan Area, Belgium
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PV
Pepijn Van Der Zanden
Colleague at Fens BvZierikzee, Zeeland, Netherlands
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MR
Myrna Redeman
Colleague at Fens BvBergen Op Zoom, North Brabant, Netherlands
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AD
André De Waard
Colleague at Fens BvKapelle, Zeeland, Netherlands
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Christian Van Est
Colleague at Fens BvGoes, Zeeland, Netherlands
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KJ
Karin Janse
Colleague at Fens BvNetherlands
View →
WS
Werner Sanfrinnon
Colleague at Fens BvBrussels Metropolitan Area, Belgium
View →
PV
Pepijn Van Der Zanden
Colleague at Fens BvZierikzee, Zeeland, Netherlands
View →
MR
Myrna Redeman
Colleague at Fens BvBergen Op Zoom, North Brabant, Netherlands
View →
AD
André De Waard
Colleague at Fens BvKapelle, Zeeland, Netherlands
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4 education records
Marcel Van Liere education
Mba, Business Administration
Bachelor, Management, Economy And Law
Bachelor, Business Administration
Bachelor, Merchant Navy Officer
FAQ
Frequently asked questions about Marcel Van Liere
Quick answers generated from the profile data available on this page.
What company does Marcel Van Liere work for?
Marcel Van Liere works for FenS bv.
What is Marcel Van Liere's role at FenS bv?
Marcel Van Liere is listed as General Manager at FenS bv.
Where is Marcel Van Liere based?
Marcel Van Liere is based in Netherlands while working with FenS bv.
What companies has Marcel Van Liere worked for?
Marcel Van Liere has worked for Fens Bv, Greif, Available, Hollyfrontier, and Sonneborn.
Who are Marcel Van Liere's colleagues at FenS bv?
Marcel Van Liere's colleagues at FenS bv include Christian Van Est, Karin Janse, Werner Sanfrinnon, Pepijn Van Der Zanden, and Myrna Redeman.
How can I contact Marcel Van Liere?
You can use AeroLeads to view verified contact signals for Marcel Van Liere at FenS bv, including work email, phone, and LinkedIn data when available.
What schools did Marcel Van Liere attend?
Marcel Van Liere holds Mba, Business Administration from University Of Derby.
What skills is Marcel Van Liere known for?
Marcel Van Liere is listed with skills including International Sales, Business Development, Negotiation, Sales Management, Lubricants, Automotive, Energy, and Sales.
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