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Marcela Arango Email & Phone Number
Partner - Directora de Operaciones
at
gaspar
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Current company
Role
Partner - Directora de Operaciones
Location
Bogota, D.c., Colombia
Company size
Who is Marcela Arango? Overview
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Quick answer
Marcela Arango is listed as Partner - Directora de Operaciones at gaspar, a with 11 employees, based in Bogota, D.c., Colombia. AeroLeads shows a matched LinkedIn profile for Marcela Arango.
Marcela Arango previously worked as Managing Director Experiential at Vml and Chief Growth Officer at Geometry Colombia. Marcela Arango holds Bachelor Of Business Administration (B.B.A.), Business/Marketing from Southern New Hampshire University.
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gaspar
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Profile bio
About Marcela Arango
More than 20 years experience. Brand Planning General Director and Client Service Expert with a demonstrated history of working in the marketing and advertising industry. Experience in Companies as Grouper, Marketing Leader, Advertising and Media Chief and also in Top 10 Agencies as Strategic and Direction leader.I´ve had the fortune of working with a wide range of high level brands and corporate clients as Corporación Colmena, Silueta, Oracle, Noel, Zenú, Banco Industrial Colombiano, Occel, Bavaria, Refrescos Bavaria, El Tiempo, Air France, Celumovil, La Francol, Disa ( Maizena), Provenir, Canal Caracol, Icasa, Portafolio, Carrefour, Van Camp´s, Newell Sanford ( Prismacolor, Magicolor, Colorific, Carnaval y Recreo), Kimberly Clark Local and LAO, Ebel, Eveready, Reckitt Benckiser, Café de Colombia, Camara de Comercio de Bogotá, Coca-Cola, Tigo, Une, TigoUne, etc.Skilled in Customer Insight, Advertising, Strategic Planning, Marketing Strategy, and Strategy. Strong marketing professional with a Bachelor of Business Administration (B.B.A.) focused in Business/Marketing from Southern New Hampshire University and other studies in related subjects. Teacher for several years in different related subjects as Marketing, Advertising, Strategic Planning, Merchandising, Brand Equity Building, PR, International Marketing among others in Universities as Politecnico GranColombiano and Universidad Javeriana. Public speaker on the same subjects and additional development matters as effectiveness, career development, leadership, brand development, public speaking, event planning, creativity and others.More tan 18 Effie Awards including 2 Grand Effie for the most effective initiative in the country in 2009 and 2014. And participation in 8 Cannes Lions including the first Innovation Grand Prix for Colombia in this festival.
Listed skills include Advertising, Digital Marketing, Marketing Strategy, Online Advertising, and 19 others.
Current workplace
Marcela Arango's current company
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12 roles
Marcela Arango work experience
A career timeline built from the work history available for this profile.
Managing Director Experiential
Jan 2024 - Aug 2024
Chief Growth Officer
CHIEF GROWTH OFFICER VMLY&R COMMERCE l Geometry Colombia, WPPs end-to-end Creative Commerce Company.
Mar 2023 - Dec 2023
Directora General Colombia
May 2021 - Mar 2023
General Account Director
Jan 2018 - May 2021
Brand ¨Planning Director"
Brand Planning Director – (Tigo local, Tigo Regional, Une, TigoUne Colombia, Coca-Cola Company LCBU & Coca-Cola Plain and Flavored Water Regional, Mambo, Conmebol & New B)Principales Funciones:Planeación estratégica de todas las actividades de mercadeo y comunicación de todas las marcas a cargo. Supervisión del equipo de trabajo.Gestión de Presupuesto.Supervisión y análisis de investigación, producción, planeación y todos los procesos relacionados con servicio al cliente.
Feb 2008 - Dec 2017
General Manager
Emla Colombia
Principales Funciones:Lideré todas las gestiones de comercialización y constitución de la compañía. La cual se dedicaba a la comercialización y producción de contenidos multimedia entre otras.
Sep 2006 - Jan 2008
Advertising And Media Manager
Jefe de Publicidad y MediosPrincipales Funciones:Planeación Estratégica y supervisión de todas las campañas, acciones y piezas publicitarias de la CCB y todos sus productos y servicios, así como de algunas de sus filiales como Uniempresarial y Corporación Ambiental Empresarial, CAE.Gestión Integral del Presupuesto Publicitario CCB.Manejo de la agencia de Publicidad y Central de Medios, como también del apoyo interno o Inhouse Agency. Supervisión de las actividades de la Competencia.Sondeo de la Producción o implementación de todas las acciones publicitarias a través de la agencia o proveedores directos.Análisis Investigaciones de Mercado.Coordinación de Eventos y Showrooms de Productos y Servicios, entre otras.
Mar 2006 - Sep 2006
Account Director
Jwt
Directora Comunicación de MarcasPlaneación Estratégica y Ejecucional de todas las cuentas a cargo:Kimberly Clark LAO (Caribe, CAmérica y Latam) – Family Care – Scott, Kleenex.Colombiana Kimberly Clark - Colpapel Colombia– Family Care – Scott, Kleenex.Grupo Belcorp (Ebel) –Ebel Paris, Esika, Cy-zone.Eveready – Schick.Reckitt Benckiser – Sanpic –Easy Off- Mansión – Veet (Hasta Dic. 2.005)Café de Colombia – Buendía (Hasta Dic. 2005)
May 2005 - Mar 2006
Marketing Grouper
Prismacolor® / Magicolor® / Colorific® / Carnaval® /Recreo®Principales Funciones:Gerencia y planeación de todas las actividades relacionadas con las marcas:• Desarrollo de estrategias y tácticas de comunicación y mercadeo.• Asesoría en el desarrollo e implementación de las mismas.• Monitoreo del desarrollo de las actividades y el cumplimiento de los objetivos de mercadeo y ventas. • Seguimiento del desempeño y tendencias de las marcas y el mercado.• Análisis de resultados de investigación de mercados.• Manejo y supervisión de presupuestos y objetivos de ventas.• Supervisión de procesos de comunicación, publicidad y promociones.• Análisis de planificación de medios.
Jun 2000 - Jul 2002
Account Manager
Procesos Creativos / Euro Rscg
Directora de Cuentas- Celumovil- Bellsouth- Carrefour- Seatech Int. (Atún Van Camp´s)- Diario Portafolio- Air France- Canal Caracol - Bavaria S.A (Cerveza Club Colombia) - Icasa - Casa Editorial El Tiempo (Eureka, Motor.com)
Sep 1998 - May 2000
Account Director
Procesos Creativos
Directora de Cuentas- Laboratorios La Francol(Pax, Calmidol,Ben-Gay)- CPC /Disa S.A. (Maizena)- Bavaria S.A. (Cerveza Club Colombia)- Refrescos Bavaria (Cola&Pola, Link)- Porvenir (Pensiones y Cesantías)Ejecutiva de Cuentas- Corporación de Ahorro y Vivienda Colmena- Silueta Schwarzkopf- Capitalizadora Colmena- Fiduciaria Colmena- Oracle de Colombia- Industrias Alimenticias Noel / Zenú- Occel- Banco Industrial Colombiano
Jan 1994 - Aug 1997
3 education records
Marcela Arango education
Bachelor Of Business Administration (B.B.A.), Business/Marketing
Diplomado, Marketing/Marketing Management, General, Actualización
Mercadeo Y Publicidad, Marketing/Marketing Management, General, Bachelor
FAQ
Frequently asked questions about Marcela Arango
Quick answers generated from the profile data available on this page.
What company does Marcela Arango work for?
Marcela Arango works for gaspar.
What is Marcela Arango's role at gaspar?
Marcela Arango is listed as Partner - Directora de Operaciones at gaspar.
Where is Marcela Arango based?
Marcela Arango is based in Bogota, D.c., Colombia while working with gaspar.
What companies has Marcela Arango worked for?
Marcela Arango has worked for Gaspar, Vml, Geometry Colombia, Llyc, and Geometry Global.
How can I contact Marcela Arango?
You can use AeroLeads to view verified contact signals for Marcela Arango at gaspar, including work email, phone, and LinkedIn data when available.
What schools did Marcela Arango attend?
Marcela Arango holds Bachelor Of Business Administration (B.B.A.), Business/Marketing from Southern New Hampshire University.
What skills is Marcela Arango known for?
Marcela Arango is listed with skills including Advertising, Digital Marketing, Marketing Strategy, Online Advertising, Direct Marketing, Marketing, Marketing Communications, and Marketing Research.
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