Marcela Rodrigues Email & Phone Number

Rio De Janeiro, Rj, Br

Brasil

- Liderança da prática de UX e CX dentro da Deloitte Digital- Liderança em projetos para construção de produtos digitais e estratégias de negócio focadas em UX e CX- Lideranças de times de Design, compostos por diferentes perfis e competências como UX Designers, UX Researchers, UI Designers e Service Designer- Responsável pela gestão financeira dos projetos, garantindo saudabilidade e adesão aos prazos de projeto- Responsável por mensurar e reportar os impactos dos projetos e da prática de UX na Deloitte- Responsável pelo relacionamento executivo com grandes clientes, como Petrobras, Bradesco Seguros, Vale.

Responsible for leading projects to help clients with their digital transformation and business strategies. Leads workshops and executive meetings to identify business challenges and define methodologies to be applied in the research phase, helping the team to conduct the best approach for the project.• Leading project teams of 2-4 people• Partners with Managers to define the scope, technical proposal and follow the financial health of the project• Coaches Junior UX Researches on best practices• Lead workshops with clients to refine strategies and ambitions for the project • Lead the user research and identify frameworks to be used in the Discovery phase• Build deliverables defined in the research: personas, journeys, service blueprints or others.• Present research results and business insights for the client

Rio De Janeiro

Responsible for applying the Design Thinking approach to process mapping, looking for opportunities to optimize tasks with automation through AI and RPA and data driven solutions for clientsActivities: Interviews with stakeholders // Ministering and facilitating Inception workshop // Performing the Discovery and Deep Dive stage // Building the AS IS journey of the mapped processes

Rio De Janeiro, Rio De Janeiro

Management of Innovation projects for business // Participation in Design Thinking projects and Agile Methodologies // Gathering data for Qualitative Research // Facilitation of Workshops // Projects for process mapping, development of business strategies, products and services // Building artefacts like user's journey, blueprint, empathy map, and others.Clients: Bradesco Seguros, Vale, Mongeral Aegon, Naturgy and Globo

Rio De Janeiro

Participation in multidisciplinary project teams, using Design Thinking tools to generate new proposals for services, products and business strategies // Application and facilitation of Workshops with customers and users // Interviews with users // Development of Insights // Mapping of improvement processes and solutions // Construction of project reports.Clients: SulAmérica Seguros, Telecine and Bradesco Seguros

Participation in multidisciplinary project teams, using Design Thinking tools to generate new proposals for services, products and business strategies // Conducting stages of immersion, analysis, prototyping and validation with the stakeholders involved // Construction of user journeyCustomers: LafargeHolcim and Bradesco Seguros

Rio De Janeiro

Visual Merchandising Company // Creation and development of showcases and displays for store interiors // 3D modeling and rendering of showcases // Construction of technical design for production // Monitoring of the production of all showcases // Monitoring of the distribution of showcases for the entire Brazilian territory.Clients: Reserva, Melissa, Farm, Richards.

Rio De Janeiro

CNPq Technological Initiation Scholarship (PIBITI) in the research "Design and Usability of applications for drivers" // Studies in user experience // Conducting Contextual Inquiry // Creation of personas // Usability tests.

Rio De Janeiro

Master Of Business Administration - Mba, Gestão E Gerenciamento De Projetos

Graduation, Industrial Design

The projects presented here were made during my graduation.