Marcela Bernardes Email & Phone Number

Retail expert with over 10 years of experience in leading teams across e-commerce, omnichannel, and physical retail. I am passionate about leveraging data and technology to drive innovation and improve operational efficiency.My expertise includes managing data analysis projects with agile methodologies and optimizing processes through automation. I have successfully led initiatives such as launching e-commerce platforms and expanding physical stores. My focus is on enhancing customer experience, managing projects to drive growth, and fostering brand loyalty.My role encompasses setting targets for sales, margins, and receipts (KPIs) for stores, developing category strategies, and ensuring inventory is managed effectively. I lead cross-functional teams, including store managers and e-commerce staff, while overseeing retail operations, logistics, and stock management. My responsibilities also include product assortment planning, market analysis, and using technology to drive operational improvements.