Retail expert with over 10 years of experience in leading teams across e-commerce, omnichannel, and physical retail. I am passionate about leveraging data and technology to drive innovation and improve operational efficiency.My expertise includes managing data analysis projects with agile methodologies and optimizing processes through automation. I have successfully led initiatives such as launching e-commerce platforms and expanding physical stores. My focus is on enhancing customer experience, managing projects to drive growth, and fostering brand loyalty.My role encompasses setting targets for sales, margins, and receipts (KPIs) for stores, developing category strategies, and ensuring inventory is managed effectively. I lead cross-functional teams, including store managers and e-commerce staff, while overseeing retail operations, logistics, and stock management. My responsibilities also include product assortment planning, market analysis, and using technology to drive operational improvements.
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CroMaconequi 2014 - PresentRio De Janeiro E Região, BrasilI set targets for sales, margins, and receipts (KPIs) for stores, choose category strategies, gather input for sales teams to maintain inventory, review business performance by channel, and focus on highlights and opportunities. I develop action plans with buyers to achieve financial targets, building and maintaining store clusters at the departmental level to tie back financial plans.Key Responsibilities and Achievements:Strategy and Planning: Developing and executing omnichannel retail strategies to maximize revenue and profitability. Team Management: Leading cross-functional teams, including store managers, e-commerce staff, and merchandising. Retail Operations: Managing inventory, logistics, supply chain, and stock management. Implementing best practices in visual merchandising and store layouts. Product and Assortment Management: Responsible for assortment planning and product selection, ensuring the right product mix aligns with sales strategies.Market Analysis and Strategy: Analyzing market data to identify growth opportunities and adjust strategies.Technology and Innovation: Using technology like e-commerce platforms, CRM systems, and analytics tools (Power BI) to make data-driven decisions and improve efficiency.My role involves guiding strategic decisions to enhance sales, collaborating with cross-functional teams, and using data-driven insights for informed choices. I understand inventory levels and evaluate ROF based on BOM, receipts, and EOM Plan. I build and maintain store clusters to tie back financial plans. -
Project ManagementEnactus Mar 2012 - Oct 2012Ibmec Rj
Marcela Bernardes Education Details
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Relações Internacionais -
Gestão Estratégica De Marketing -
Marketing, Branding E Growth
Frequently Asked Questions about Marcela Bernardes
What company does Marcela Bernardes work for?
Marcela Bernardes works for Maconequi
What is Marcela Bernardes's role at the current company?
Marcela Bernardes's current role is International Relations student.
What schools did Marcela Bernardes attend?
Marcela Bernardes attended Ibmec Business School / Ibmec, Hsm University, Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul.
Who are Marcela Bernardes's colleagues?
Marcela Bernardes's colleagues are Maria Eduarda Sousa Dos Santos, Fabricio Araujo, Rafaela Tavares, Leonardo Oliveira Gonçalves Caldeira, Ygor Ramos, Bruna Miranda, Natalia Waiteman.
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Marcela Bernardes
Gerente De Cadastro | Sicoob Divicred | Mba Gestão Estratégica De NegóciosDivinópolis, Mg -
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