Marcela Bernardes

Marcela Bernardes Email and Phone Number

International Relations student @ Maconequi
brazil
Marcela Bernardes's Location
Brazil, Brazil
About Marcela Bernardes

Retail expert with over 10 years of experience in leading teams across e-commerce, omnichannel, and physical retail. I am passionate about leveraging data and technology to drive innovation and improve operational efficiency.My expertise includes managing data analysis projects with agile methodologies and optimizing processes through automation. I have successfully led initiatives such as launching e-commerce platforms and expanding physical stores. My focus is on enhancing customer experience, managing projects to drive growth, and fostering brand loyalty.My role encompasses setting targets for sales, margins, and receipts (KPIs) for stores, developing category strategies, and ensuring inventory is managed effectively. I lead cross-functional teams, including store managers and e-commerce staff, while overseeing retail operations, logistics, and stock management. My responsibilities also include product assortment planning, market analysis, and using technology to drive operational improvements.

Marcela Bernardes's Current Company Details
Maconequi

Maconequi

View
International Relations student
brazil
Website:
maconequi.com.br
Employees:
23
Marcela Bernardes Work Experience Details
  • Maconequi
    Cro
    Maconequi 2014 - Present
    Rio De Janeiro E Região, Brasil
    I set targets for sales, margins, and receipts (KPIs) for stores, choose category strategies, gather input for sales teams to maintain inventory, review business performance by channel, and focus on highlights and opportunities. I develop action plans with buyers to achieve financial targets, building and maintaining store clusters at the departmental level to tie back financial plans.Key Responsibilities and Achievements:Strategy and Planning: Developing and executing omnichannel retail strategies to maximize revenue and profitability. Team Management: Leading cross-functional teams, including store managers, e-commerce staff, and merchandising. Retail Operations: Managing inventory, logistics, supply chain, and stock management. Implementing best practices in visual merchandising and store layouts. Product and Assortment Management: Responsible for assortment planning and product selection, ensuring the right product mix aligns with sales strategies.Market Analysis and Strategy: Analyzing market data to identify growth opportunities and adjust strategies.Technology and Innovation: Using technology like e-commerce platforms, CRM systems, and analytics tools (Power BI) to make data-driven decisions and improve efficiency.My role involves guiding strategic decisions to enhance sales, collaborating with cross-functional teams, and using data-driven insights for informed choices. I understand inventory levels and evaluate ROF based on BOM, receipts, and EOM Plan. I build and maintain store clusters to tie back financial plans.
  • Enactus
    Project Management
    Enactus Mar 2012 - Oct 2012
    Ibmec Rj

Marcela Bernardes Education Details

Frequently Asked Questions about Marcela Bernardes

What company does Marcela Bernardes work for?

Marcela Bernardes works for Maconequi

What is Marcela Bernardes's role at the current company?

Marcela Bernardes's current role is International Relations student.

What schools did Marcela Bernardes attend?

Marcela Bernardes attended Ibmec Business School / Ibmec, Hsm University, Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul.

Who are Marcela Bernardes's colleagues?

Marcela Bernardes's colleagues are Maria Eduarda Sousa Dos Santos, Fabricio Araujo, Rafaela Tavares, Leonardo Oliveira Gonçalves Caldeira, Ygor Ramos, Bruna Miranda, Natalia Waiteman.

Not the Marcela Bernardes you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.