Marcela C. Hou Email & Phone Number

Irvine, California, United States

• Provide art direction to in-house and freelance illustrators based on current trends and/or needs.• Delegate projects based on the illustrator’s strengths, as well as encourage them to venture out of their comfort zone.• Manage in-house and freelance illustrators projects based on importance and urgency.• Meet art department work standards by following production, productivity and quality standards.• Keep the company’s resource art folders organized by common themes and… Show more • Provide art direction to in-house and freelance illustrators based on current trends and/or needs.• Delegate projects based on the illustrator’s strengths, as well as encourage them to venture out of their comfort zone.• Manage in-house and freelance illustrators projects based on importance and urgency.• Meet art department work standards by following production, productivity and quality standards.• Keep the company’s resource art folders organized by common themes and styles.• Conduct research and understand current and upcoming trends in the home decor, fashion industry and stationery world.• Research and build relationships with freelance illustrators whose art style matches Fringe Studio’s standards to work on a project basis and to expand the company’s art library. Show less

Irvine, California

• Conceptualize and contribute with development of stationery and gift collections for numerous retailers, while managing projects individually or as a team.• Work closely with production designers to prepare artwork for final art by keeping files and design assets organized and accessible.• Collaborate with the creative team and product development on package creation and design for various products, including stationery, pet and home fragrance.• Communicate status updates by… Show more • Conceptualize and contribute with development of stationery and gift collections for numerous retailers, while managing projects individually or as a team.• Work closely with production designers to prepare artwork for final art by keeping files and design assets organized and accessible.• Collaborate with the creative team and product development on package creation and design for various products, including stationery, pet and home fragrance.• Communicate status updates by alerting the product development team and creative director any roadblocks and timing issues.• Responsible for meeting tight deadlines that required 24-hour turnarounds. Show less

Newport Beach

• Worked in-house with real estate agents, created marketing collateral, including flyers, brochures,direct mailers, stationery, print advertisements, and email blasts.• Made decisions in regards to designing or changing layouts with little or no permission fromsupervisors by following and understanding the company’s branding guidelines.• Prepared files for print and ensure all files have the correct information and high resolution images.• Strategized with marketing… Show more • Worked in-house with real estate agents, created marketing collateral, including flyers, brochures,direct mailers, stationery, print advertisements, and email blasts.• Made decisions in regards to designing or changing layouts with little or no permission fromsupervisors by following and understanding the company’s branding guidelines.• Prepared files for print and ensure all files have the correct information and high resolution images.• Strategized with marketing director and created impactful pieces of collateral.• Provided creative input to improve and enhance current designs or new design projects. Show less

• Designed event posters for clients including California State University Fullerton: Department of Music, Grand Central Art Gallery and Begovich Gallery.• Worked under web and mobile app designers and assisted them with creating assets for the pharmaceutical industry.• Assisted with page layouts for an online wedding magazine.

Los Angeles, Ca

• Managed and coordinated schedules and project planning by prioritizing tasks.• Designed and created concepts for posters, ads, brochures, magazines and catalogs for various jewelry stores around the Los Angeles Metropolitan area.• Collaborated and worked closely with clients on concepts from start to completion.• Responsible for preparing art files from start to press-ready and communicated with print vendors directly by assuring quality of product. • Photo retouching by… Show more • Managed and coordinated schedules and project planning by prioritizing tasks.• Designed and created concepts for posters, ads, brochures, magazines and catalogs for various jewelry stores around the Los Angeles Metropolitan area.• Collaborated and worked closely with clients on concepts from start to completion.• Responsible for preparing art files from start to press-ready and communicated with print vendors directly by assuring quality of product. • Photo retouching by removing imperfections and color correcting images as directed. Show less

B.F.A., Graphic Design

Associate Of Arts, Art & Design, Graphic Design