Marcela is a marketing and creative leader with a strong background in managing Annual Fund campaigns focused on personalized donor communication. She is known for crafting clear, impactful messages that connect with audiences and build lasting relationships.As the Founder and Creative Director of MarcianiCa, Marcela has created innovative environmental education programs for children, combining art and culture to inspire a love for the environment.
Marcianica
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FounderMarcianicaSan Francisco, Ca, Us
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Founder/Creative DirectorMarcianica Jul 2021 - PresentConceive and establish the foundation's mission, vision, and values.Develop and implement strategic plans to achieve the foundation's goals.Secure funding and manage financial resources to ensure sustainability.Direct the creative vision and strategy for the foundation's projects and initiatives.Lead the development of innovative programs and campaigns to engage the community in El Choco, Colombia.Supervise the creation of visual, written, and multimedia content.Collaborate with artists, designers, and marketing teams to produce high-quality materials.
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Individual Giving ManagerBerkeley Repertory Theatre Oct 2022 - Mar 2024Berkeley, California, United StatesManaged the Theatre’s individual Annual Fund giving campaigns, coordinating integrated direct mail and email appeals.Collaborated with the Director of Development to formulate Annual Fund fundraising strategies.Identified target lead groups for appeals and generated data pulls for mail and email campaigns on Tessitura.Provided stewardship and cultivation of Annual Fund donors, through phone interactions, at performances, and donor events.Maintained the Annual Fund web pages and the online contribution site (TNEW), working closely with CRM and web staff. -
Development, Education And Comunications SpecialistCity Of Boston Sep 2020 - Oct 2022Boston, Massachusetts, United StatesLed the integration of Salesforce into Virtuous and Classy CRM databases, ensuring seamless data transition and overseeing daily software maintenance.Managed the individual and corporate foundation sectors of the CRM, maintaining accurate and up-to-date information on deadlines, contacts, and follow-up notes.Cultivated and maintained donor relationships, writing and communicating acknowledgments for all monetary and in-kind contributions.Conducted research on individual, corporate, and private foundations to support the CEO, VP of Development, and Development Director.Supported curriculum development and marketing efforts for education programs within the Education Training Institute.Created bilingual content for newsletters, local newspapers, the company website, and social media platforms. -
Art And Culture Programs DirectorVeronica Robles Cultural Center (Vrocc) Oct 2021 - Feb 2022Boston, Massachusetts, United StatesPlanned, coordinated, managed, and supervised artistic programs at Veronica Robles Cultural Center.Created bilingual content for newsletters, local newspapers, the company website, and social media platforms. -
Education Partnerships And Communications ManagerBerkeley Repertory Theatre Jan 2017 - Sep 2020San Francisco Bay AreaDeveloped a communications strategy for Berkeley Rep School of Theatre's education programs, incorporating PR, marketing, and social media.Created marketing content and designs for social media channels (Facebook, Instagram, Twitter).Implemented plans to enhance brand awareness and recognition for education programs.Oversaw and optimized the annual communications and marketing budget.Maintained and produced content for the School of Theatre's website.Developed strategies to increase student enrollment.Wrote copy for marketing, sales, and internal communications.Created and managed release schedules for recurring publications.Managed projects to ensure content met publication deadlines.Oversaw the student matinee program.Collaborated with partners, including education companies, non-profits, and community organizations, for in-kind donations.Managed data and communications related to community partnerships.Handled all reporting related to community partnerships.Created photography content for social media and internal use.Developed content and collaborated with graphic designers on marketing materials.Researched opportunities to expand marketing efforts and community partnerships. -
Marketing Communications AssociateEast Boston Neighborhood Health Center Mar 2014 - Mar 2017Greater Boston AreaProvide ongoing support to all of EBNHC's marketing needs, contributing greatly to one of the organization's key objectives, increase patient volume. Support to EBNHC's Elder Service Plan both ongoing and special assignments related to marketing. Writing and placing advertisements, supporting radio, TV advertising and other media, including tracking expense and success measurements.Perform data entry functions, conduct research, and analysis of data using SalesForce and other tools. Help support outreach activity and assisting in coordinating events. Write news and place stories in newspapers. Create photography content for social media and internal dissemination.Produce promotional videos for the organization. Supervise, write and produce content in English and Spanish for the EBNHC Newsletter "Your community, your health". Coordinate radio and TV promotion for EBNHC. -
Community Arts Initiative Program Graduate FellowMuseum Of Fine Arts, Boston Oct 2012 - Oct 2013Greater Boston AreaVideo & Photo DocumentationAssist in preparing CAI Yearly ReportAssist with the Artist Project jury selectionAssist in planning and hanging children art activitiesAssisting in designing materials for the exhibitAssisting in Community art Activities -
Arts Administration FellowBoston Center For The Arts Sep 2012 - Sep 2013Greater Boston AreaWelcome and greet the BCA’s visitors in the front office Complete various projects at the request of the Office Manager, Development, Marketing, & Program Departments as needed. -
Director And Photographer Of The Entrepreneurship ProgramIdipron (Institute For The Protection Of Youth And Homeless Children) Jan 2008 - Jan 2009Bogota ColombiaTaught classes of business theory, Accounting and Spanish. Tutoring entrepreneurial projects. Photographed community events as a visual support for the institute.
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Advertising And MarketingCalzado Shoker Ltda. (Shoker Shoes Ltda) Jun 2004 - Jan 2008Created innovative projects from concept to completion and translated marketing objectives into creative strategies. Developed market research focused on marketing mix.Worked with photographers, illustrators and other suppliers to produce high-quality campaigns.
Marcela C. Education Details
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Sustainability Studies -
Graduate Certificate -
Digital Media And Communications - Concentration In Photography And Video Production. -
General Sales, Merchandising And Related Marketing Operations -
Practical Project Management Certificate -
Centro De La Imagen Zona Cinco (Center Of Development Of The Image Zone Five )Photography -
Marketing/Marketing Management, General -
Fundación Universitaria Empresarial De La Camara De Comercio De BogotáBusiness Administration, Management And Operations, Concetration In Marketing And Logistics
Frequently Asked Questions about Marcela C.
What company does Marcela C. work for?
Marcela C. works for Marcianica
What is Marcela C.'s role at the current company?
Marcela C.'s current role is Founder.
What schools did Marcela C. attend?
Marcela C. attended Massachusetts Institute Of Technology, Harvard University Graduate School Of Education, Northeastern University, 東京外国語大学 / Tokyo University Of Foreign Studies, University Of Massachusetts Boston, Centro De La Imagen Zona Cinco (Center Of Development Of The Image Zone Five ), Universidad De Los Andes, Fundación Universitaria Empresarial De La Camara De Comercio De Bogotá.
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