Expand company market share and profitability by identifying new customer segments and driving demand for innovative products and services in a competitive market. Leverage analytical, communication, and leadership skills to overcome challenges and seize growth opportunities.Lead projects in the soccer sector by developing optimal trim options for logos on multi-league and club seasonal jerseys. Translate the DNA of each club into harmonious, visually compelling designs. Manage the design process from concept to final product, ensuring quality and alignment with brand identity while maintaining strong relationships with key sports organizations.

Adidas Senior development planner for team sports apparel leading designers, pattern makers and Brand developers.Managing material creation from concept to commercialization for Soccer Teams adidas category • Worked closely with Material Designers and vendors to develop new seasonal soccer uniforms. • Maintaining documentation of material specs, testing, sampling, and manufacturing processes • Developing category material palettes to help streamline product creation • Update material lifecycle software throughout the development process • Work with liaison offices, vendors, and product creation teams to meet critical dates on product creation calendars

Successfully managed and grew a smoothie franchise for over a decade, overseeing all aspects of operations, from staff management to financial performance. Key responsibilities include:* Developing and executing business strategies that resulted in consistent revenue growth and customer satisfaction.* Managing day-to-day operations, including supply chain management, inventory control, and staff training.*Leading the hiring, training, and development of a motivated team, ensuring exceptional customer service.* Overseeing financial planning, budgeting, and cost control to maintain profitability.* Negotiating with suppliers and securing favorable agreements to enhance profitability and reduce costs.

Successfully managed the establishment of the franchise, driving key business decisions and overseeing all aspects of the project. Core responsibilities included:Leading high-level international negotiations to secure favorable agreements.Developing a localized national menu, adapting 20% of the brand's offerings to suit regional tastes (“tropicalization”).Conducting comprehensive financial analyses to ensure project viability and profitability.Coordinating the importation of all equipment and securing government food permits to ensure compliance.Conducting extensive market research over a one-year period to ensure successful market entry and sustainability.

Export coordination from the United States to nine (9) countries in Latin America, negotiation with suppliers and local customs.

Led strategic transformation across two car business lines, driving profitability through a rolling change initiative. Collaborated with engineers, line analysts, and office directors to ensure smooth transitions and successful implementation. Key responsibilities included:Coordinating motivational activities to support brand executives in adapting to a new client-focused strategy.Producing high-level reports for the national automotive industry and banking portfolios, influencing decision-making and future strategies.

Develop a small marketing campaign, including guidelines on radio and magazine Sport Zone store,creating new images and presentation of the store both bags and decoration stores, deepen customerservice by customizing an agenda helping to grow and customer loyalty