Marcela Escobar Botero Email & Phone Number

Antioquia, Colombia

Medellín

Responsible for leading and developing the commercial strategy for B2B clients in the Latin American animal feed ingredients market.⇒ Generated over $75 million in revenue between 2019 and 2024, consistently meeting sales targets in a challenging and dynamic market.⇒ Developed and implemented a successful customer acquisition strategy in a saturated market, resulting in the addition of 30+ new accounts in Latin America that generated over $15 million in new business.⇒ Successfully cultivated and managed key accounts, representing 70% of total sales, by building strong relationships and providing customized solutions to meet their specific needs.

Medellín, Antioquia, Colombia

Responsible for leading the purchasing area for the line of raw materials not traded on the stock exchange and the Foreign Trade team.⇒ Led the acquisition of bulk raw materials for Solla, a leading animal feed producer in Colombia, overseeing an annual budget of more than $20 million dollars and managing a team responsible for the supply of amino acids, vitamins and various flours of plant and animal origin.⇒ Led the international trade team, ensuring compliance with import/export regulations and achieving an impeccable track record with the Colombian customs authorities (DIAN). Successfully responded to complex queries on tariff classification, foreign currency payments and financial instruments, safeguarding the company's operations and financial interests.

In charge of purchasing plant-based raw materials in containers.⇒ Managed the acquisition of plant and mineral products. Analyzed crop seasonality to secure long-term contracts, guaranteeing year-round availability and mitigating price fluctuations.⇒ Analyzed competitor purchases to identify new suppliers and raw materials, and purchasing patterns, improving the company's competitiveness and product offering.

Medellín, Colombia

Responsible for planning the raw material inventory.⇒ Responsible for guaranteeing the supply of imported materials for the organization.⇒ Responsible for the analysis of logistical costs in each of the production centers to define the best source of supply.

Medellín, Colombia

Professor of the Fundamentals of Management course in the basic cycle of International Business⇒ Developed and prepared class content according to the established syllabus.

Master Of International Business, Business Administration And Management, General

Negocios Internacionales, Relaciones Internacionales