I am an accomplished product marketing manager, with more than 10 years’ experience and proven success in executing product launches and releases from initial market validation, positioning and messaging to go-to market strategy. I have a natural talent and passion for product branding, positioning, and multi-channel strategies, and I have repeatedly created a unique value proposition in the market over the course of my career.As Executive Board Member and Chief Product Officer at Sublyme, we surpassed our product sales forecast by an impressive 33% and achieved a 40% increase in total sales, totaling $5 million in fiscal year 2022. I also spearheaded multi-channel digital marketing campaigns, resulting in a 400% growth in social media engagement within six months.I have led multi-functional teams - collaborating, communicating, and negotiating with multiple stakeholders in the execution of large dollar campaigns ranging from $10.2M - $100M as well as coordinating a wide range of marketing campaigns at B2B, B2C and Fortune 500 brands such as L’Oreal, Unilever, and American Express.I truly enjoy digging into the data and becoming an expert in the competitive landscape in my field and I have consistently used this data driven approach to help organizations make decisions that drive innovative, impactful marketing initiatives in both Fortune 500 companies and high growth, fast paced start-ups. Let's connect and explore how we can create impactful strategies together!TECHNICAL SKILLSDigital Marketing: Social Media, Email Marketing, Content Management) Marketing Automation and CRM (e.g., HubSpot, Salesforce)Search Engine Optimization (SEO) - Facebook Ads Solutions, Google AdWordsData Analytics: Advanced Microsoft Excel, Google Analytics, SQL Product Marketing: Marketo, Salesforce Pardot, Go-To-Market StrategyBusiness Application Tools: MS Office Excel, Outlook, SharePoint, PowerPoint