Marcela Gomez

Marcela Gomez Email and Phone Number

Head of Creative Ops at Roku Advertising @ Roku Inc.
Marcela Gomez's Location
Los Angeles, California, United States, United States
Marcela Gomez's Contact Details

Marcela Gomez work email

Marcela Gomez personal email

About Marcela Gomez

Senior creative operations leader with an avid interest and experience in the streaming media landscape, production, design and communications.

Marcela Gomez's Current Company Details
Roku Inc.

Roku Inc.

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Head of Creative Ops at Roku Advertising
Marcela Gomez Work Experience Details
  • Roku Inc.
    Head Of Creative Ops - Roku Advertising
    Roku Inc. Dec 2023 - Present
    San Jose, California, Us
    Lead creative development and operations for the Roku Advertising creative team.Manage and lead video production for yearly initiatives with a global audience like the Roku Dev Summit & IAB Newfronts, as well as a variety of content series and additional video content throughout the year, ensuring seamless coordination and delivery of content.Partner closely with internal stakeholders globally across Brand, Advertising, and Marketing leadership to drive creative alignment, prioritization, staffing recommendations for each quarter. Act as the starting point for internal teams across different business units - collaborating in-person and remotely to develop briefs, SOW’s, project scopes and objectives - thinking through creative solutions with different timelines and budgets - and preparing and presenting project plans for approval to decision-making leadership. Introduce and maintain workflows and best practices that help our sales, events, communications and all other internal partners achieve exceptional creative outcomes that meet the goals and help drive ROI. Lead the day-to-day operations of the Creative team, including owning relationships with third-party agencies and freelancers - including recruiting and management top external talent.Manage the Creative team’s operating budget, routinely checking in with finance to ensure we’re planning, reporting and anticipating appropriately. Oversee project management tools and reporting processes to ensure efficiency, support, on-time project delivery, and balanced team bandwidth - as well as monitoring the latest softwares, tools, and developments in our industry that the help the team be better at what they do. Keep a pulse on the health and morale of the team - anticipating and implementing solutions to any problem areas that arise and identifying opportunities for learning, development and inspiration for creatives on the team.
  • Roku Inc.
    Creative Operations Manager
    Roku Inc. Mar 2021 - Jan 2024
    San Jose, California, Us
  • Co Op Brand Co.
    Director, Design Studio Operations
    Co Op Brand Co. May 2019 - Mar 2021
    New York, Ny, Us
    Head of the joint Design Studio & Production department, acting as a key management role integral to the success of the studio and as an internal and external point of contact.Responsible for managing internal & external creative resources. Including negotiating contracts/POs, AP/financial reporting, budgets, tracking hours, tracking scope, managing relationships and setting due dates across all offices.Led all production (for: digital, social, video, print, 3D) processes, including creative talent outreach, negotiation, profitability and relationship management.Liaison with business development, account and creative teams to scope out pricing and build project plans, including worksteps, milestones, dependencies staffing needs, and project profitability.Managed timeline, profitability and progress on active projects to ensure delivery is on time and within budget.Led regular company wide projects and finance meetings: flagging issues and needs, and offering solutions when necessary. Identify opportunities for new revenue streams, developing plans for how to execute successfully.Defined and implemented forecasting and management tools to gain project visibility, ensure accuracy on hour allocations and make recommendations on resourcing conflicts and anticipating needs.
  • 351Studios
    Director, Creative Operations And Client Management
    351Studios Jun 2018 - May 2019
    Founding member/ partner of a boutique creative agency specializing in branding, web design and creative production.Built and and grew external vendor network from 0 to over 50 onboarded creative talent partners.Led all client services and creative production aspects of the agency - including graphic design and video production. From agency opening in Q4 2017 to Q2 in 2018, grew account ledger from 6 active accounts to 33 accounts and built account retainer services strategy, resulting in 25% retainment.Managed business development efforts; from initial communication, identification of client needs, creative briefs, RFPs, preparation of proposal and presentation decks, to contract negotiation and signing.
  • World Economic Forum
    Specialist - Events, Content And Partnerships - Center For Regional Strategies
    World Economic Forum Jun 2017 - Nov 2017
    Cologny, Geneva, Ch
    Project and partnerships manager for the World Economic Forum on Latin America for 2016 and 2017, both global events which featured participation from over 500 corporate partners, 80 government figures, 30 media leaders, and over 100 members of reporting press.Managed a project and content portfolio across international offices of a wide range in scope and deliverables, including the creation and management of event, content marketing partnerships, and acted as the main point-of contact internally and externally.Coordinated and supported partnership activation from start to finish, including contract drafting and negotiation process, budget creation and management, communications, project management and additional ad-hoc needs. Supported the design of live experiences and content strategy to convert new ideas into compelling content.Worked with the Forum's Video Production team as Production Assistant and Associate Producer on multi-day shoots in Latin America and China.
  • World Economic Forum
    Coordinator, Programs And Partnerships, Center For Regional Strategies
    World Economic Forum Jan 2015 - Jul 2017
    Cologny, Geneva, Ch
    Acted as proxy internally and externally for the Head of Latin America Partnerships on a variety of multidisciplinary projects, content initiatives, events and marketing partnerships for World Economic Forum events and content. Created and maintained daily status documents for the team, managers, internal stakeholders in our Geneva headquarters and China offices, as well as the EMEA, Asia-Pacific teams.Acted as the main point of contact for international multi-industry clients for routine project status updates and any necessary communication needs. Communicated internally on the team's progress and updates.Coordinate and support partnership activation from start to finish including contract drafting and negotiation process, budget creation and management, communication, project management and any ad hoc needs to ensure deliverables and complete client satisfaction.
  • Yahoo!
    Associate - Hospitality Services
    Yahoo! Jan 2014 - Feb 2015
    Sunnyvale, Ca, Us
    • Managed all visitors, client appointments and external guests for the New York office.• Established and maintained relationships with all levels of staff to facilitate smooth operations between Yahoo offices around the globe.• Assisted in the production of internal- external events.
  • European Wax Center
    Operations Manager
    European Wax Center May 2008 - Jan 2014
    Plano, Texas, Us
    Oversaw daily operations for six locations in the Long Island regionEstablished and maintained relationships nationwide with all levels of management and staff in our corporate headquarters and other franchised locationsCreated strategic social media campaigns to create new business for new and existing locations Formed partnerships with local businesses and vendors to create and participate in marketing eventsCreated budgets for stores and events, Analyzed sales and customer data reports and implemented new strategies in order to surpass sales goalsEstablished local & regional relationships to facilitate fundraiser campaigns and special projectsRolled out corporate campaigns in all locations and ensured updated branding was implemented
  • Ashraya Initiative For Children (Aic)
    Digital Media Producer For Education Outreach
    Ashraya Initiative For Children (Aic) Jul 2013 - Aug 2013
    Yerawada, Pune, Maharashtra, In
    Volunteered at the Education Center and Women’s Health Outreach in underdeveloped sectors of Pune. Advocated women’s rights and children’s education in government hospitals and schools. Provided translation and research assistance at the community center for underprivileged, abused women from the local slums. Provided photography services and created editorial content for the organization's website, blog, and directory.
  • Turkana Basin Institute
    Field School Participant
    Turkana Basin Institute Jan 2012 - Apr 2012
    Conducted anthropological research in Richard Leakey’s institute in North KenyaCreated and developed photographic content for website’s blog and maintained digital media accountsProposed, conducted and documented research on the dental health of the local Turkana people as well a volunteered in the local women’s co-op farm and alternative energy initiatives
  • National Geographic Society
    Digital Archives Post Production Coordinator Intern
    National Geographic Society Jun 2011 - Aug 2011
    Washington, Dc, Us
    Circulated existing assets and catalogued over one thousand National Geographic new audiovisual assetsManaged interdepartmental communication and addressed any requests from producers and coordinatorsAssisted with the smooth execution of the National Geographic Society Emerging Explorers conferenceProvided executive support and project management assistance to executive producers and senior executives during the pre and post production process and for special projects

Marcela Gomez Skills

Social Networking Customer Service Critical Thinking Community Outreach Guest Service Management Adobe Creative Suite Event Planning Project Management Public Speaking Digital Marketing Archives Powerpoint Creative Solutions Databases Bilingual Employee Database Management Project Delivery Social Media Management Archival Management Budget Management Microsoft Office Sales Paralegals Salesforce.com Community Management Employee Engagement Spanish Translation Sales Operations Branding Production Planning Media Production Marketing Marketing Strategy Strategic Communications User Experience User Interface Design User Experience Design Organization Skills Brand Management Sales And Marketing Creative Writing

Marcela Gomez Education Details

  • Stony Brook University
    Stony Brook University
    Cultural Anthropology

Frequently Asked Questions about Marcela Gomez

What company does Marcela Gomez work for?

Marcela Gomez works for Roku Inc.

What is Marcela Gomez's role at the current company?

Marcela Gomez's current role is Head of Creative Ops at Roku Advertising.

What is Marcela Gomez's email address?

Marcela Gomez's email address is ma****@****rum.org

What schools did Marcela Gomez attend?

Marcela Gomez attended Stony Brook University.

What are some of Marcela Gomez's interests?

Marcela Gomez has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Environment, Wordpress, Poverty Alleviation, Com, Themgd.

What skills is Marcela Gomez known for?

Marcela Gomez has skills like Social Networking, Customer Service, Critical Thinking, Community Outreach, Guest Service Management, Adobe Creative Suite, Event Planning, Project Management, Public Speaking, Digital Marketing, Archives, Powerpoint.

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