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Marcela González Catalán Email & Phone Number

Senior Campaign Strategist at Local2Global
Location: Irvine, California, United States 16 work roles 6 schools
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Role
Senior Campaign Strategist
Location
Irvine, California, United States

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Marcela González Catalán is listed as Senior Campaign Strategist at Local2Global, based in Irvine, California, United States. AeroLeads shows a matched LinkedIn profile for Marcela González Catalán.

Marcela González Catalán previously worked as Training Director at Revolution Field Strategies and Program Manager - Relational Organizing at New Ground Strategies. Marcela González Catalán holds Bachelor’S Degree, International/Global Studies - Political Science from California State University, Long Beach.

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Local2Global

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About Marcela González Catalán

My role as Program Manager in Relational Organizing has been pivotal in boosting voter turnout through innovative engagement strategies and bilingual training resources. Developed a robust program that not only diversified participant demographics but also saw a marked increase in the state's Democratic electorate's participation. This initiative reflects my commitment to inclusivity and my expertise in voter mobilization.With a focus on strategic outreach and establishing key performance indicators, my approach ensures program efficacy and broad impact. Our team's success in amplifying grassroots activities and enhancing community engagement further underscores my dedication to fostering cooperative efforts and advancing campaign objectives. My professional journey is defined by a mission to empower civic participation and a profound understanding of political campaign dynamics.

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Local2Global
Local2Global
Senior Campaign Strategist
United States
AeroLeads page
16 roles · 16 years

Marcela González Catalán work experience

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Senior Campaign Strategist

Local2Global

United States

Training Director

Arizona, United States

• Create training content, facilitate live training, and coach or problem-solve with staff.• Help create and refine content for our library of training, our LMS, and coaching resources.• Deliver top-quality skills-building and informational in-person and virtual training to staff.• Collect, synthesize, and act on feedback from staff being trained to continually improve your skills and our Training Department.• Find training solutions to staff challenges and opportunities based on data and anecdotal reports.• Oversee the work of and collaborate with Project Training Associates.

Program Manager - Relational Organizing

New Ground Strategies

Remote

• Established a substantial Relational Organizing Program that contributed to a notable increase in voter turnout, engaging a significant portion of the state's Democratic electorate.• Developed bilingual training resources, broadening program inclusivity and diversifying participant demographics.• Implemented strategic outreach efforts and established key performance indicators to assess and guide programefficacy.

Nov 2022 - Apr 2024

Relational - Regional Organizing Director

New Ground Strategies

Remote

Sep 2022 - Nov 2022

County Field Director

Miami-Dade County, Florida, United States

• Formulated and implemented campaign strategies that met program objectives by collaborating with stakeholders and managing resources efficiently.• Directed a team to merge field and digital tactics, resulting in an expanded volunteer base and an effective paid canvassing operation.• Oversaw the recruitment, training, and supervision of regional personnel and volunteers, enhancing grassroots activities and community engagement.• Facilitated partnerships with allied organizations, bolstering cooperative endeavors to advance campaign objectives.

Nov 2020 - Sep 2022

Regional Digital Director - Joe Biden 2020

Miami-Dade County, Florida, United States

• Expanded volunteer network through strategic digital outreach initiatives and improved communication methods.• Conducted virtual civic education workshops to engage and educate stakeholders on electoral processes.• Partnered with multidisciplinary teams to develop digital campaigns that increased community engagement and voter turnout.

Jul 2020 - Nov 2020

Deputy Regional Field Director

Los Angeles, California, United States

• Enhanced stakeholder engagement and community organization through the development and implementation of outreach strategies across digital and traditional communication platforms.• Improved community relations by organizing and facilitating events for stakeholder information and feedback collection.• Fostered and maintained relationships with regional supporters, enabled advocate participation in media engagements, and delivered regular campaign updates through detailed weekly reports.

Mar 2020 - Jul 2020

Community Organizer

San Diego County, California, United States

• Recruited volunteers and engaged with voters to bolster phone banking and text messaging initiatives, improving campaign outreach effectiveness.• Partnered with digital and communications teams to collect and utilize supporter testimonials for targeted marketing strategies.Recruitment of canvassers and volunteers and built relationships so they can assist in making phone calls, texting campaigns, and other field activities.• Maintain a daily tracking of activity that included items such as 1:1 meetings with volunteers, attendees of house parties and community events, and phone calls made.• Work with the digital and communications teams in identifying stories from the field of supporters the campaign will want to amplify.

Oct 2019 - Mar 2020

Regional Organizing Director

Orange County, California, United States

• Directed voter registration campaigns and managed phone banking operations, resulting in increased local event participation and support for legislative candidates.• Supervised canvassing activities and fostered relationships with community stakeholders to meet voter outreach goals.• Coordinated team recruitment, training, and development, maintaining focus on organizational objectives and team performance.

Dec 2018 - Oct 2019

Field Organizer

California, United States

• Managed voter outreach initiatives, enhancing engagement tactics and elevating participation among targeted demographics.• Collaborated with senior management to execute targeted communications and digital strategies to boost voter mobilization efforts.• Facilitated cross-functional coordination for the creation and dissemination of voter education materials, ensuring resource optimization and reach.

Mar 2016 - Nov 2018

Field Manager/ Brand Manager

Orange County, California Area

• Plan, lead event set-up, and execute various events taking place in multiple cities, states and internationally. Music festivals and sports events experience from small on-site events to large off-site productions. Ability to prioritize and manage multiple events, activities and projects. • Created and contribute to social media accounts for clients.• Developed social media strategies based on continually evolving metrics and client feedback. • Created and implement product marketing campaigns for clients. Passionate about products or services, establishing presence and a highly-engaged network. • Flexibility to work hours outside of a traditional workweek. 2018Word of Mouth Staff (WOM)Mirus PromotionsAB Estrella Brand Beer/liquor Marketing and sales2017Encore NationwideTarget Stores, Back to school promotional events 2016ATN Event StaffingALDI International supermarket California Grand opening International Champions Cup Pasadena 2017-2018 Barcelona vs Manchester United soccer clubMicrosoft Store Grand Opening in Cerritos Mall2013-2014Real Madrid Football Club Promotional Team (Spain)Engaged club supporters during the Spanish League and Champions League games to enjoy their game experience and visit to the stadium. Promoted the purchase of official supporter membership card, educated fans about the benefits of becoming a supporter member and promote seasonal training kits and Official t-shirt.

2011 - 2018 ~7 yrs

Community Organizer

Long Beach, California, United States

Engaged in the political process, community service, and activism in Dr. Benitez campaign. Participated in phone banking, canvassing, and speaking to community members in Long Beach California.Helped to secure endorsements for the campaign from local Long Beach community leaders.

Nov 2016 - Feb 2017

Case Manager

Irvine

Class action settlement administration services. Assisted project managers with all case related court documents, completing internal calendaring system, formatting notice and claim forms. Acted as neutral third party providing general assistance to class members on an as needed basis. Explained class action details, rights and responsibilities, assist processing claim forms and disputes. English/Spanish translation services.

Feb 2014 - Dec 2016

Customer Service Supervisor For Habitat For Humanity, Red Cross And United States Holocaust Memorial

Greenwood Hall

Santa Ana, Ca

Created memorable and personalized experiences for customers by providing support and responding to customer inquiries. Managed, maintained, and closed inbound donations through multiple channels in a high volume capacity, while focusing on a high quality customer experience. Identified and responded to customer’s needs based on designated procedures of account/client. Responded to requests for assistance and/or possible processing of credit card authorizations. Responsibility and accountability for meeting individual and team goals in a donation driven environment.

Jan 2012 - Dec 2013

Financial Aid Advisor/Customer Service Specialist For Troy University

Greenwood Hall

Santa Ana, Ca

Provided financial aid information to students regarding the application process, determination, verification, and status of their financial aid application in accordance with all applicable laws, regulations, and policies. Reviewed and assisted with originations and disbursements for federal financial aid, for federal and private student loans. Received high volume of incoming and outbound phone calls and responded to inquiries.

Jan 2011 - Jan 2012

Assistant Operations Manager

Tustin, Ca

Customer service, answer phones, filing paper work and mail. Input invoices, alpha/numeric data and order entry. Generated reports about porting phone numbers and other related issues. Created and managed employee’s accounts, special editorial projects. SAP Knowledge, POS, and various software applications. English/Spanish translator and interpreter.

Jan 2009 - Jan 2011
6 education records

Marcela González Catalán education

Elementary Teaching Degree

Colegio Del Sagrado Corazon De Jesus
FAQ

Frequently asked questions about Marcela González Catalán

Quick answers generated from the profile data available on this page.

What company does Marcela González Catalán work for?

Marcela González Catalán works for Local2Global.

What is Marcela González Catalán's role at Local2Global?

Marcela González Catalán is listed as Senior Campaign Strategist at Local2Global.

Where is Marcela González Catalán based?

Marcela González Catalán is based in Irvine, California, United States while working with Local2Global.

What companies has Marcela González Catalán worked for?

Marcela González Catalán has worked for Local2Global, Revolution Field Strategies, New Ground Strategies, Advanced Micro Targeting, and Florida Democratic Party.

How can I contact Marcela González Catalán?

You can use AeroLeads to view verified contact signals for Marcela González Catalán at Local2Global, including work email, phone, and LinkedIn data when available.

What schools did Marcela González Catalán attend?

Marcela González Catalán holds Bachelor’S Degree, International/Global Studies - Political Science from California State University, Long Beach.

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