Marcela Konanova Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

Signol is a software platform that draws on insights from behavioral economics to encourage employees to make more efficient decisions. Signol provides personalized feedback through multiple communication channels, as well as data analysis for managers. In aviation, Signol uses behavioral "nudges" and incentives to reduce pollution and fuel waste and cut operating costs.

Paris, Ile-De-France, France

• Conducted Market Analysis: researched competitors and their strategies and compared these to our model• Conducted Customer Behaviour Analysis: contacted customers by email and phone, collected insights into customer behaviour, presented my findings to the team in order to address priorities• Managed Growth Strategy: identified the ideal types of profile to reach out to, tested several channels of acquisition, created email campaigns with a 10% response rate, onboarded 80+ users• Managed Marketing Strategy: pitched articles for our blog, hired writers, edited articles in WordPress using SEO strategies, wrote articles• Admin: managed CRM database, optimised data in Excel, managed refunds

London, England, United Kingdom

This was a side-project when I lived in Paris. Creating thematic guides was a fun opportunity to learn about the hidden secrets of the city.

London, England, United Kingdom

• Pitched articles based on customer preferences• Wrote articles for the audience of musicians• Proofread edited and optimised articles• Wrote promotional blog posts and promoted the brand on social media

London, England Metropolitan Area

• Conducted The Annual Impact Survey: interviewed members of KCC, analysed data collected from questionnaires, used Excel to analyse quantitative data, presented the conclusions verbally and in writing• Brand Research: researched the history of the centre, identified the historical importance of the centre, suggested ideas for re-branding • Customer Support: answered calls and emails, booked rooms, answered queries

London, England, United Kingdom

• Marketed my services on teaching platforms, and social media• Created a pricing strategy: calculated costs and expected profits, analysed average regional market price• Prepared students for ABRSM exams (Grades 1-5): devised a long-term lesson plan, set targets, motivated students, most students earned a Distinction• Tutored at Battersea Community Music Group: devised a syllabus for beginner piano course, organised a final year concert, worked with a team of tutors

Bratislava

• Researched topics for conversation classes, chose targeted and personalised topics based on students' interests, profession, English level, preferences• Structured lessons in advance, set targets for completion• Improved time-management and organisation skills by keeping track of the progress during class

London, United Kingdom

• Hosted sampling sessions at WholeFoods Supermarkets• Enticed shoppers to take a sample of our product• Presented a pitch offering crucial information about the benefits of our product (30sec)• Replied flexibly to customers' objections and questions• Usually sold 10 boxes of tea in one session