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Marcela Maranhão Email & Phone Number
Estrategista de mídias sociais
at
meutudo.
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✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Estrategista de mídias sociais
Location
Recife, Pernambuco, Brazil
Company size
Who is Marcela Maranhão? Overview
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Quick answer
Marcela Maranhão is listed as Estrategista de mídias sociais at meutudo., a with 642 employees, based in Recife, Pernambuco, Brazil. AeroLeads shows a matched LinkedIn profile for Marcela Maranhão.
Marcela Maranhão previously worked as Marketing Specialist at Meutudo and Marketing Coordinator at Zro Bank. Marcela Maranhão holds Graduação, Communication, Journalism, And Related Programs, 9,2 from Universidade Federal De Pernambuco.
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Profile bio
About Marcela Maranhão
> +10 years of experience in Communication, with a focus on Marketing in B2C and B2B fintechs in recent years> +4 years developing digital strategies for brands and managing online marketing campaigns> MBA in Digital Business from the Universidade de São Paulo (USP)> Specialist in social media management and influencer marketing campaigns> Practical expertise in people management, leading teams of 10+ members> Proficient in agile methodologies for process and project management (Jira, Clickup, Trello)> Participated in brand voice development, rebranding, and brand redesign projects (Zro Bank and meutudo)> Audiovisual Content Creation and Production - Escola Superior de Marketing e Propaganda (ESPM)> While leading the Marketing team at Zro Bank, contributed to winning prestigious awards, such as:-Banking Transformation Award 2022: Best Solution for Financial Marketplaces-Sigma Awards America 2022: Fintech of the Year-100 Open Startups Top Scale Up Brazil 2022: Ranked 1stRECENT ACHIEVEMENTS:> +US$ 5.72MM in revenue generated through social media: by generating over 9k leads organically on social media – 6.6k from FGTS and 2.8k from INSS – a revenue of US$ 5.72MM was achieved, combining the results from both products. This was accomplished with an investment of less than US$ 350k in ads and ambassadors, resulting in an ROI of US$ 5.37MM over the past 11 months.> +200k app downloads in 6 months: launched the Zro Bank app, Brazil’s first digital bank with cryptocurrencies and the first chatbank in Latin America. A nationwide digital campaign drove over 200k app downloads in just six months, reaching 700k customers by 2022.> +10MM organic reach in 9 months: led the launch of meutudo ambassadors through nationwide digital campaigns over the past 9 months, achieving over 10 million accounts reached on the brand’s social media platforms, including 9 million from collaborations with ambassadors.> +4000% growth on TikTok: led meutudo’s TikTok growth project, resulting in an over 4000% increase in follower base, starting the year with 761 followers and surpassing 31,300 by November 2024.> +390% growth in YouTube subscribers: led meutudo’s YouTube growth project, achieving a 391% increase in subscribers, growing from 21,913 at the start of the year to 107,779 by November 2024.> 400% scale-up in YouTube content production: developed processes leveraging Artificial Intelligence, including tools like HeyGen AI and GPT-4 (OpenAI), to scale social media content production. This resulted in a 400% increase in monthly video output for YouTube.
Current workplace
Marcela Maranhão's current company
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Meutudo.
11 roles · 13 years
Marcela Maranhão work experience
A career timeline built from the work history available for this profile.
Marketing Specialist
CurrentContent strategist in Digital Marketing, focusing on Social Media and campaigns with celebrities and influencers.Project leadership in collaboration with other Marketing teams: SEO, CRM, performance, branding, employer branding, etc.Management of processes, projects, and team leadership.> +US$ 5.72MM in revenue generated through social media: by generating over 9k leads organically on social media – 6.6k from FGTS and 2.8k from INSS – a revenue of US$ 5.72MM was achieved, combining the results from both products. This was accomplished with an investment of less than US$ 350k in ads and ambassadors, resulting in an ROI of US$ 5.37MM over the past 11 months.
Jun 2023 - Present
Marketing Coordinator
Managed Marketing and Communication for the fintech, working 360° from strategy to campaign execution.Oversaw processes, projects, and team leadership.Led end-to-end Digital and Offline Marketing efforts across various areas in B2C and B2B: social media, influencers, SEO, ASO, CRM, internal communication, press relations, public relations, media/performance, and events.
Mar 2022 - Jun 2023
Community Manager
Planned and reviewed content for a variety of brand platforms: social media, website, blog, CRM, media/performance, app stores, etc.Created the brand’s tone of voice guide (used by Marketing and Customer Support teams) and fostered the fan community on social media.Acted as the brand’s spokesperson for online announcements, organic social media content, and media interviews.
Jul 2020 - Feb 2022
Tv Reporter
Reporter for the Brazilian television network SBT, producing daily news reports on various topics (political, criminal, economic, cultural, etc.)
Oct 2018 - Jul 2020
Producer
Produced two hard news programs: Balanço de Notícias with Ednaldo Santos and Radar with Wagner Gomes.
Nov 2017 - Oct 2018
Branded Content Producer
Managed accounts for Yes! Cosmetics and Legal In Company, specializing in corporate governance with a focus on risk management and compliance.Planned and produced audiovisual content for social media and blogs.Press relations and public relations support.Coordinated promotional activities.
Jul 2017 - Oct 2017
Producer (Freelancer)
Provided support in editing, coordination, and live program hosting as a freelancer.
May 2017 - Jul 2017
Producer (Internship)
Produced a journalism and entertainment program: Programa Movimento with Marcelo Araújo.Provided support in editing, coordination, and live program hosting during shifts.
Nov 2015 - Apr 2017
Reporter (Internship)
Multimedia reporter for blog content, social media, and event coverage.Covered lifestyle topics: fashion, beauty, celebrities, society, travel.Reported live from events such as shows, exhibitions, and inaugurations.Writing and photography.
May 2015 - Nov 2015
Press Office (Internship)
Internal communication.Press Office.Endomarketing initiatives.Event coverage.Writing and photography.
2014 - 2015
~1 yr
Team & coworkers
Colleagues at meutudo.
Other employees you can reach at meutudo.com.br. View company contacts for 642 employees →
ND
Nádia De Lima Viana
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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CF
Carolina Farache
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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DV
Dyenne Valentim
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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EG
Eliane Gois
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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MD
Marina Deodato
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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JN
Jessica Nascimento
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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RS
Renata Serpa
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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LF
Luan Faria
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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JM
Jo Mendes
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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IN
Iuri Néviton
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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Nádia De Lima Viana
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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CF
Carolina Farache
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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DV
Dyenne Valentim
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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EG
Eliane Gois
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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MD
Marina Deodato
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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JN
Jessica Nascimento
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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RS
Renata Serpa
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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LF
Luan Faria
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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JM
Jo Mendes
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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IN
Iuri Néviton
Colleague at Meutudo.Fortaleza, Ceará, Brazil
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2 education records
Marcela Maranhão education
Graduação, Communication, Journalism, And Related Programs, 9,2
Master Of Business Administration - Mba, Digital Business, 8,9
FAQ
Frequently asked questions about Marcela Maranhão
Quick answers generated from the profile data available on this page.
What company does Marcela Maranhão work for?
Marcela Maranhão works for meutudo..
What is Marcela Maranhão's role at meutudo.?
Marcela Maranhão is listed as Estrategista de mídias sociais at meutudo..
Where is Marcela Maranhão based?
Marcela Maranhão is based in Recife, Pernambuco, Brazil while working with meutudo..
What companies has Marcela Maranhão worked for?
Marcela Maranhão has worked for Meutudo., Meutudo, Zro Bank, Sbt, and Rádio Jornal.
Who are Marcela Maranhão's colleagues at meutudo.?
Marcela Maranhão's colleagues at meutudo. include Nádia De Lima Viana, Carolina Farache, Dyenne Valentim, Eliane Gois, and Marina Deodato.
How can I contact Marcela Maranhão?
You can use AeroLeads to view verified contact signals for Marcela Maranhão at meutudo., including work email, phone, and LinkedIn data when available.
What schools did Marcela Maranhão attend?
Marcela Maranhão holds Graduação, Communication, Journalism, And Related Programs, 9,2 from Universidade Federal De Pernambuco.
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