Marcela Martínez Jalilie Email and Phone Number
Journalist from the Pontificia Universidad Católica de Chile. Broad experience in internal and external communications, media and virtual communities. Professional performance in the academic, public and private sector, both in written as in virtual journalism in the Web. Vast capacity in organization and programming as well as drafting. Experience in crises management. Ability to execute and manage solutions. High level of initiative, pro-activity, efficiency and team work. Advanced English.
Socialpan
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CofundadoraSocialpan Oct 2019 - PresentConcepción, Bio Bio, Chile -
FinanzasMartínez Fiegehen Sa Jan 2018 - Jan 2024Linares, Región Del Maule, Chile
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Socio GerentePapeloquio.Cl Sep 2021 - Dec 2023Chile
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Founder PartnerNoviasynovios.Com Dec 1998 - Jul 2022First national portal for future weddings. Founder Partner of one of the most important websites in its sector, contributing and changing the grooms and brides market that after the start up of this portal provides a tool to facilitating the organization of their wedding. Definition of content, guidelines and corporate image. Participation in business plan.Achievements: - Production of the first national portal for future weddings generating a change in this market;- Creation of a trade mark and national and international acknowledgement;- Positioning of the website at Iberoamerican level;- Creation of a global contact network for content, material and queries solutions
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Profesora Comunicación OrganizacionalUniversidad Del Desarrollo Aug 2015 - Dec 2016Ainavillo 456, ConcepciónClases de Comunicación Organizacional para la Facultad de Periodismo, Universidad del Desarrollo, Concepción.
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Head Of Communications And Corporate ImageNational Institute Of Statistics Dec 2012 - May 2013Paseo Bulnes 418, SantiagoChief of the Communication and Corporate Image Department of the Organization. Main functions are focused in leading strategic activities; diffusion of national statistics, definition of communicational alignments – at central and regional level – and leading a team of 25 persons that form part of the four sub departments of the area:- Press: press releases and texts edition of national economic indicators, press management, scheduling interviews and participation in professional media and in-house officials:- Publications and Editions: editing and publications of studies executed by the organization;- Web channels: content and plans definition, guidelines for social networks;- Citizenship Information, conducting user attention area, including the participation related to requirements by the Transparency Law (Law N° 20.285) and Citizenship Participation Law (Law N° 20.500). In relation with internal communications, proposing and defining planning, coordination with Human Resources and with the fourteen regional agencies; edition of different content of the institutional intranet. Likewise, coordinates with other state agencies joint activities. Administratively, carries out goals accomplishing reports of the area, evaluation of subordinated staff recruited.Achievements: - Publication process proposal for each one of the economic indicators (CIP, Employment, Economic Sector, IPP, IR, INACER)- Improvement in the edition, design and form printing of the Institute surveys.- Proposal of an internal press file.- Policy proposal for social network.- Drafting of internal communications plan.
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Chief Of Communication And Institutional Relation / JournalistCouncil For Transparency Jun 2009 - Sep 2012Santiago, ChileHead of a team of three people performing an intense media management, risks and crises management; edition of press releases and Web content, coordination of interviews and organization of the agenda for the President of the Institution, planning of publicity campaign, guidelines definition for internal communications.Previously, as Journalist of the Communications Unit, carries out journalism tasks for both internal and external communication activities of the entity, taking care at the same time of the institutional image: Writes contents for the Web, newsletters and press releases; management of social networks, keeping press files, updating of the intranet, providing cross support to all Council directorates.Achievements: - Establishes a communication crises plan; - Approves the Institutional Relationship Plan for 2012- Approves the Internal Communication Plan 2012 with guidelines for staff members and social networks- Participates in approving the design and model of the State Transparency Portal- Proposal of standardization of formats for physical and digital corporate elements. - Positioning the entity at citizenship level by means of publicity campaigns, publishing in the press media and organizing seminars- Implements the internal communications of the Agency by means of creating Intranet, the formalization of internal releases by e-mails and the production of professional’s attendance activities.
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Journalistic Coordinator / JournalistEl Mercurio Sap Feb 1999 - Jan 2005Part of the EMOL.com team, working from its inception. Conducts the El Mercurio Digital Version, supervising the entire product, coordination with the editors of the paper version and proposals of continuing improvements. Creation, edition and maintenance of two Portal sections: Creation, edition and keeping up of two sections of the Portal: Services (mobilizing Information). Participates (Community Manager) and supports the news section maintaining and writing the same, as well as organizing interviews. Participation in the Edition rounds and printed version. Elaboration of special micro-sites. Participation in the Edition Desk and printed notes.Achievements:- El Mercurio (www.elmercurio.com) digital version which becomes a more complete and complex product including content up to then not published, and material which remains out of the paper version due to the high coordination and interrelation with all sections of printed newspaper, as well as with technologic support areas.- Organizing the interactivity area of the portal, being the first Community Manager of emol.com and one of the first in Chile. This Section is frequently visited with high level of participation, always increasing, both in opinions as well as in surveys. It achieves a close contact with the reader, who becomes an active agent in generating content.- In the news area, achieves management and quality product in situations of high pressure and news emergency.- The number of visits is the most cost effectiveness since it reaches a very outstanding average number of daily visits, becoming the most important portal of Chile.
Marcela Martínez Jalilie Education Details
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Journalism -
Comunicaciones -
Marketing -
Biblioteconomía Y Documentación -
Periodismo
Frequently Asked Questions about Marcela Martínez Jalilie
What company does Marcela Martínez Jalilie work for?
Marcela Martínez Jalilie works for Socialpan
What is Marcela Martínez Jalilie's role at the current company?
Marcela Martínez Jalilie's current role is Journalist from the Pontifical Catholic University of Chile and Master in Strategic Communication and Business. I was recognized among the 100 Women Leaders 2023 for SocialPan's solidarity business model.
What schools did Marcela Martínez Jalilie attend?
Marcela Martínez Jalilie attended Pontificia Universidad Católica De Chile, Universidad Del Desarrollo, Universidad Adolfo Ibáñez, Pontificia Universidad Católica De Chile, Pontificia Universidad Católica De Chile.
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