Marcela P Email & Phone Number

Miami Metropolitan Area

Atlanta Metropolitan Area

Led time sensitive data warehouse initiative to improve sales transparency across two new sales channels to provide analytics to sales team to ensure sales targets were met. Delivered on-time and within budget.• Attained 96% sales target goals through the development of business intelligence reporting, building data warehouse and management of new wired business intelligence teams supporting retail sales channels

Miami Metropolitan Area

identifying major accounts not being penetrated with BBC products, and developing a plan to establish business with such accounts• Focusing on selling products and/or upgrading number of product lines in retail accounts• Improving conditions and merchandise accounts by building displays, resetting coolers and displaying point of sale items to increase visibility of the brand• Generated new business by researching, prospecting and establishing leads through cold calling, and tele-prospecting• Partnering with distributors to ensure orders are placed, products are received and business is growing at accounts• Preparing and presenting proposals to senior level executives and business owners• Partnered with Grand Mariner to establish nationwide partnership: printed media, marketing, events• Managed wholesaler/wholesaler representatives: 13 on premise, 15 off premise in multiple territories• Responsible for over 180 core account with growth resulting in 65% in the first trimester