Marcela Hernandez Email & Phone Number

Miami, Florida, United States

- Maintained the ability to work diligently in a fast-paced, high-pressure environment with high customer traffic.- Demonstrated exceptional customer service skills by creating a warm and welcoming atmosphere and maintaining positive customer feedback.- Responded to requests and resolved complaints from customers in a courteous, empathetic, tactful and respectful manner to ensure timely resolutions.- Advertised new products and kept customers informed of promotions, special offers, and incentive opportunities to increase sales.- Trained and mentored new baristas on Starbucks' best practices and techniques and helped increase team productivity.

Miami, Florida, United States

- Produced and edited up to 30 engaging, educational, easy-to-understand graphics and video content utilizing InShot and Canva for up to 10 diverse clients each month.- Assisted in managing multiple social media campaigns for multiple brands, products, and organizations.- Managed the scheduling and distribution of social content through Meta Business Suite and Later on a monthly basis to multiple social media platforms i.e. Instagram, Instagram Reels, Facebook, Twitter, LinkedIn.- Researched an array of topics for content ideation that targeted each client's niche audience via social media and the web.- Ensured content adhered to brand voice, tone, and style guidelines for each client and crafted compelling copy for social media posts.- Collaborated with the internal team through Asana to establish client objectives, complete tasks, and organize monthly content calendars to ensure consistent posting schedules.- Communicated with clients orally through calls on progress, decisions, problems, or further actions needed on all projects and implemented revisions.- Successfully met 95% of project deadlines and objectives.

Orlando, Florida, United States

- Organized, prepared, and scheduled the distribution of content using Later and Hootsuite to company social media channels i.e. Instagram, Instagram Reels, Twitter, Facebook, and TikTok.- Collaborated with other interns in the creation of written, video, and graphic content via Canva for various marketing channels which showcased remarkable skills in copywriting and design.- Analyzed social media industry trends and best practices to suggest innovative and relevant content ideas that maintained company's social media relevance.- Managed multiple digital engagement platforms such as social media, blogs, and email to promote organizational objectives for Global Resort Homes.- Engaged with the online community, monitored comments/messages, and responded to inquiries in a timely and professional manner.- Created visually appealing and content-rich email templates through MailChimp and BeeFree and worked jointly with the Director of IT & Marketing to execute successful email campaigns.- Assisted in company brand development and collaborated on design projects with the digital marketing team through Google Workspace.- Demonstrated exceptional proficiency in creative development areas such as graphic design, video editing, and copy-editing.

Orlando, Florida

- Designed various brochures, banners, digital newsletters, and other marketing materials using Adobe Creative Suite to promote the TPC to the UCF student body.- Taught and scheduled weekly workshops on various Adobe products (Illustrator, Photoshop, XD, InDesign) to interested peers.- Promoted the TPC via multi-channel marketing, which included internet, social media, web content, development, writing, and publishing content for the web.- Demonstrated exceptional knowledge of graphic and advertising design, as well as knowledge of general art and design principles.- Organized tasks, planned assignments, and effectively communicated information regarding availabletechnology for sale to the university’s student body.