Marcela Amiune

Marcela Amiune Email and Phone Number

Sr. Director of Brand Marketing and Creative Strategy @ Brand + Culture Consulting
United States
Marcela Amiune's Location
United States, United States
Marcela Amiune's Contact Details
About Marcela Amiune

Global business and marketing leader, with talent in driving growth and brand resonance through innovation and creativity. Known for strategic vision, whole brain thinking and willingness to take on the hardest of problems. "Dare. Disrupt. Do it." is the motto that drives my work. My goal is to drive human and organizational efficiencies short and long term in a sustainable manner. I have worked on both, client and agency side, interpreting consumer insights that impact creative and media platforms as well as organizational culture for global brands. My background combines Management, Strategic Planning and Insight Facilitation experience working with companies such as: SONY Pictures, WPP Group - Mendoza Dillon, Grey Advertising - Wing Latino, TBWA\Chiat\Day Los Angeles, Create Advertising, Rauxa, 72andSunny/HECHO Studios, mOcean Productions, Millennium Films, Film District, among others. I have been responsible for planning, and executing communications for clients such as: Visa, Pioneer, Pennzoil, Infinity, British Petroleum, ampm, ARCO, BP Connect, Amoco, Castrol, California Department of Consumer Affairs, Union Bank of California, Unilever, Azteca Milling, Galderma Laboratories, BMW, Zespri New Zealand, Tillamook, KIA Motors, Verizon Wireless, Honda, Google -You Tube, fitbit. Specialties: Branding and identity, consumer insights, strategic planning, account planning, integrated communications, brand strategy, creative strategy, storytelling, cultural anthropology, social sciences, qualitative and quantitative consumer research, social listening, semiotics, entertainment marketing, advertising, creative direction, international marketing, global marketing, innovations, L+D, culture engagement, Innovation labs, internal communications, executive coaching, cultural intelligence. Fluent in English, Spanish, Portuguese. US Citizen, authorized to work in EU and Argentina.

Marcela Amiune's Current Company Details
Brand + Culture Consulting

Brand + Culture Consulting

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Sr. Director of Brand Marketing and Creative Strategy
United States
Marcela Amiune Work Experience Details
  • Brand + Culture Consulting
    Sr. Director Of Brand Marketing And Creative Strategy
    Brand + Culture Consulting
    United States
  • Usc Annenberg School For Communication And Journalism
    Global Marketing And Advertising Professor | Master Of Communication Management, Graduate Program
    Usc Annenberg School For Communication And Journalism Nov 2021 - Present
    Los Angeles, Ca, Us
    Master’s Lecturer teaching at the intersection of Global Marketing, Cultural Intelligence, and Cross-Cultural Advertising, attracting over 80% of foreign students to the class roaster. Harvard Case Method Facilitator, Innovator for applied DEI practices, and International Diplomacy. Increased in class participation among foreign students by 80%Member of USC Annenberg Digital Social Media (DSM) Graduate Faculty Admissions CommitteeReceived USC Award for Sustainability into the Curriculum effortsAdditional core classes taught:Market Research Analytics and Methodology - Social Media. (DSM 550)Capstone - Social Media. (DSM 596)
  • Generative Networks
    Communication Strategist Consultant
    Generative Networks Mar 2019 - Present
    Generative Networks is a AI development company providing Software Development, Machine Learning, Data Science, and Communications experts for AI projects. I help companies and people adapt to incorporating AI into our work systems and life.Whether it is helping introduce innovations, revitalize a brand, masterfully managing a crisis, or enabling a leader to enhance their effectiveness, I help clients communicate clearly and effectively to create positive change.
  • Brand + Culture Consulting
    Sr. Director Of Brand Marketing & Creative Strategy
    Brand + Culture Consulting 2009 - Present
    I help organizations build Brand Equity through Integrated Communication Strategy, Culture and Design. Consultant to Producers, Production Houses and Advertising Agencies in Los Angeles and worldwide. Category Experience: Home Entertainment, Feature Films, Trailers, Consumer Package Goods (CPG), Retail, Food Service, Quick Service Restaurants (QSR), Petroleum, Electronics, Automotive, Government, Telecommunications, Financial Services, Pharmaceutical, Beauty, Luxury, Hospitality. A few highlights:Developed Brand Strategy and Creative Platform for Verizon Wireless, adopted at national level across General Market and Multicultural segments. Increased sales and brand preference by 5% within a 100MM customer base. Generated $500MM in Revenue Increase. Led Global Strategy Development for Fitbit Technology to differentiate and reposition product within the smartwatch category.Led Global Brand Creative Strategy for YouTube/Google to shift from product to brand.Developed Sit n' Sleep Strategic Creative Platform shifting from a direct sales tactical approach to creating long term brand equity.Developed strategy, positioning and theme angles for major Feature Films' trailers increasing opening weekend’s attendance, ie. Despicable Me, Parker, Mulan, Playing for Keeps, Dead Man Down.
  • Wondros
    Marketing Strategy Director
    Wondros May 2020 - Oct 2020
    Los Angeles, Ca, Us
    Organizational Mission:Whether it’s maximizing social impact, advocating for equality, bridging art and science, or brokering collaborations between innovators and investors, our work aligns with institutions and brands committed to building a better world. Our trade-craft is creative messaging that permanently alters the sociopolitical landscape. We strive to deliver prosocial, resonant films, campaigns, and digital products to drive progress and change culture.Highlights:Launched new wellness healthcare category, and positioned Cleveland Clinic - University Hospitals' brand destined to exclusively service men integral holistic needs.Developed Advertising Campaign Strategy to recruit a 1,000,000 of diverse population (DNA) sample for National Institute of Health (NIH) research efforts, aimed to improve the US healthcare and precision medicine systems, elevating efficacy and response of treatments for all Americans through the inclusion of Women, Children, AA, Hispanic, Asian Americans among other groups. Re-positioned trans-disciplinary Global Sustainability Initiatives to promote new global and local socio-economic blueprints. Worked in conjunction with Global and local leaders (ASU's Global Future Labs President, Michael Crow, Postdam’s Institute for Climate Impact Research Phd. Scientist, Johan Rockstrom, and The Earth League (EU))
  • Tbwa\Chiat\Day
    Account Management, Supervisor - Usa & Global
    Tbwa\Chiat\Day 2006 - 2009
    Nyc , La, Us
    Helped reposition Pioneer as a premium home electronics brand, led global marketing planning and execution through retail for all Home Electronics division products across APAC, Europe and the U.S.US and Global Communications Management for Royal Dutch Shell - Pennzoil Developed original creative across traditional and non traditional media and rolled out the campaign across the U.S., Europe, Asia and Latin AmericaAccount Management for VISA Inc. USA Led Visa business - responsible for client partnership and overseeing integrated brand strategy, creativity, production and profitability. Executive role in leading holding company review and win of $600 million global Visa Inc. account.Managed sponsorship efforts including 360 creative development, integration and corporate positioning for Olympic Games “Go World” campaign. Resulted in vast press (89 million impressions) and the highest performing campaign in Visa history across key equity measures, with tracking well above norm at 80%. Resulted in EFFIE win and creative accolades, including Cannes.
  • Grey Group
    Senior Account Executive | Brand Strategist
    Grey Group 2003 - 2006
    New York, Ny, Us
    Key account-client management liason, led research, strategic planning, and production for the roster of British Petroleum's brands, ARCO, ampm, BP Connect, Amoco. BMW, California Department of Consumer Affairs, Union Bank of CaliforniaContributed to the win of additional lines of business, Amoco Gasoline and BP Connect with a media budget of over 30MM
  • Wpp - Mendoza Dillon Hispanic Advertising
    Diversified Communication Services Executive
    Wpp - Mendoza Dillon Hispanic Advertising May 2002 - Oct 2003
    London, London, Gb
    Oversaw Account Management, Experiential Marketing and Promotions for the following brands: Unilever Best Foods, Galderma Laboratories , Azteca Milling/Maseca, Zespri, Tillamook, KIA Motors, Smirnoff Ice - DIAGEO
  • Sony Pictures Entertainment
    Marketing Studio Operations
    Sony Pictures Entertainment 2001 - 2001
    Culver City, Ca, Us
    Marketing, PR and Promotions Management for Sony Pictures' Studio OperationsDesigned client feedback surveys for the Studios, conducted brand competitive and strategic analysis, led AFI festival sponsoring, spearheaded brand presence and development of PR and collateral communications. Developed website architecture for the digital studios division.

Marcela Amiune Skills

Advertising Marketing Digital Marketing Online Advertising Creative Strategy Strategic Planning Customer Insight Marketing Strategy Creative Direction Marketing Research Brand Architecture Digital Media Spanish Consumer Insights Social Media Market Research Social Media Marketing Interactive Marketing Public Relations Management Marketing Communications Business Strategy Leadership English Brand Strategy Account Planning Social Networking International Marketing Consulting Creative Writing New Media Competitive Analysis Coaching Public Speaking Qualitative Research Storytelling Portuguese Latin American Markets Positioning Social Psychology Story Analysis Semiotics Social Listening Qualitative And Quantitative Research Methodologies Global Strategy Intercultural Communication Event Planning Customer Service Cultural Anthropology Integrated Marketing Brand Management Strategy Interactive Advertising Event Management Strategic Communications Facebook Strategic Thinking Relashionship Building

Marcela Amiune Education Details

  • Ucla
    Ucla
    Marketing
  • Universidad Católica De Córdoba
    Universidad Católica De Córdoba
    Business Administration With Concentration In Economics And Marketing
  • Universidad Iberoamericana Torreón
    Universidad Iberoamericana Torreón
    Bioneuroemotion
  • Nuestra Señora De La Misericordia, Argentina
    Nuestra Señora De La Misericordia, Argentina
    Bachelor In Humanities And Sciences

Frequently Asked Questions about Marcela Amiune

What company does Marcela Amiune work for?

Marcela Amiune works for Brand + Culture Consulting

What is Marcela Amiune's role at the current company?

Marcela Amiune's current role is Sr. Director of Brand Marketing and Creative Strategy.

What is Marcela Amiune's email address?

Marcela Amiune's email address is m_****@****igy.com

What is Marcela Amiune's direct phone number?

Marcela Amiune's direct phone number is +121254*****

What schools did Marcela Amiune attend?

Marcela Amiune attended Ucla, Universidad Católica De Córdoba, Universidad Iberoamericana Torreón, Nuestra Señora De La Misericordia, Argentina.

What are some of Marcela Amiune's interests?

Marcela Amiune has interest in Innovation, Packaging, Art And Nature, Latin And North America, Europe, Retail Environment, Yoga, Education, Dancing, Traveling.

What skills is Marcela Amiune known for?

Marcela Amiune has skills like Advertising, Marketing, Digital Marketing, Online Advertising, Creative Strategy, Strategic Planning, Customer Insight, Marketing Strategy, Creative Direction, Marketing Research, Brand Architecture, Digital Media.

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