As the Product Marketing Manager for ISDIN’s Sun care line, which accounts for over 60% of the company’s revenue, I have played a pivotal role in driving the brand to become the leader in the Dermocosmetic Sun Care industry in Mexico. My responsibilities encompass a wide range of strategic and tactical marketing activities, including: • Market Leadership: Spearheaded initiatives that contributed to ISDIN’s Suncare line becoming the #1 brand in the dermocosmetic sun care segment in Mexico. • Media Strategy & Activations: Oversee all media planning and execution, ensuring impactful campaigns that resonate with our target audience and drive brand growth. • Innovation & Product Development: Lead innovation efforts, identifying market needs and trends to develop new products that enhance our competitive edge and meet consumer demands. • Global Campaign Adaptation: Adapt and localize global marketing campaigns to align with the unique preferences and cultural nuances of the Mexican market, ensuring maximum relevance and effectiveness. • Cross-Functional Leadership: Collaborate with global teams, local sales, and distribution channels to ensure cohesive strategies and successful product launches.

During my tenure at Nestlé, a company renowned for its excellence in brand management, I advanced through a series of roles that expanded my expertise and responsibilities. I began as a Marketing Intern in the Food Seasonings division (Maggie), where I supported foundational brand activities. I then progressed to Marketing Specialist in the same division, taking on greater responsibility for campaign execution. As Marketing Coordinator for the Condensed Milk category (Carnation), I managed product promotions and market positioning strategies. Ultimately, I served as Marketing Manager for Powdered Milk, where I led strategic initiatives and drove growth for a key product line within one of the world’s largest food and beverage companies.As Marketing Manager for Powdered Milk, I led strategic initiatives to drive growth and brand equity in a critical product category. I was responsible for overseeing the development and execution of marketing plans, managing large-scale campaigns, and ensuring alignment with Nestlé’s high standards of brand excellence.

In my role as Marketing Coordinator for Carnation condensed milk, I was responsible for coordinating and implementing marketing strategies that strengthened the brand’s market position. I managed product promotions, collaborated with cross-functional teams, and played a key role in maintaining Carnation’s leadership in the condensed milk category.

As a Marketing Specialist for the Maggie brand, I took on increased responsibilities, managing and executing marketing campaigns that enhanced brand visibility and consumer engagement. My focus was on driving product awareness and contributing to the brand’s growth within the competitive food seasonings market.

I began my career at Nestlé as a Marketing Intern in the Food Seasonings division, where I supported the Maggie brand in various marketing activities, including market research, campaign planning, and promotional efforts. This role provided me with a solid foundation in brand management and the intricacies of the food industry.