Marcela F. Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México, México

-Conceptualization of abstract ideas through a creative brief to make it visual. Each project has its own hallmark and needs, so it must be treated as an independent brand, supported by a solid marketing research before starting to design creative proposals.-Designed communication, advertising and visual identity for the following national & international brand startups: Encanto Agridulce, Más que Sal y Pimienta, Cerie, Nazzu, Viceversa Cultural, Marfil, Business Coaching, ICL Arquitectos, @Work, Stin Tance, Linbara, Arterra, Metlatl, Saldo Cero, Blue Sky (CDMX); Sara Troncon (Italy), Therapiezentrum Meckenheimer Allee (Germany).-Head of Brand Design, Social Media Advertising Design and Digital Marketing Strategies for Hive Five Agency and Hive Fashion projects (ABRIL 2021 - DICIEMBRE 2021). -Helped build the Visual Branding System, communication and graphic materials from start to end, for startups and people who presented independent projects, seeking specific needs to sell and present their services.-Played an active role by having direct contact with the client and their projects, following a creative process from start to finish, creating coherent design solutions that connected with their audiences.-Played an active role by preparing a project cost sheet of my work as a graphic designer to be given to the client.-Investigated the client ́s communication needs, throughout a conscious creative process by designing a specific combination of brand assets, aesthetics and funtionality.-Solved branding needs by creating graphic systems such as Logo Design, advertising and communication materials to create a visual concept for brands and helped them position themselves in the market.-Designed personalized presentation templates for different clients, to help them have a better presence of their work.-Collaborated designing the decoration and graphic design of packaging for candy tables at social events.

México

-Dirección de arte para el diseño de proyectos de Branding y de publicidad para marcas de consumo. Líder creativo en la conceptualización y dirección de arte para los montajes en el set de producción fotográfica y de video para crear contenidos de comunicación digital para marcas de alcohol mexicanas y de consumo en Estados Unidos como Mezcal 400 Conejos, Mezcal Creyente y Tequila Gran Centenario US.-Encargada de crear los lineamientos estéticos, creativos y conceptuales para visualizar la producción fotográfica para cada marca. -Supervisar el proceso de construcción de la creatividad visual durante el rodaje hasta la edición post-producción para después realizar el montaje de súpers en los videos, crear y adaptar artes en los distintos formatos de posteo para redes sociales (FB e instagram), asegurando una coherencia estética en línea con el definido por el manual de marca para cada etiqueta de alcohol. -Apoyar al equipo creativo para generar conceptos nuevos acorde a un calendario mensual de contenidos digitales estipulado por nuestra project manager y nuestra líder de marketing.-Determinar que la selección de los elementos de diseño o props que se iban a utilizar para la producción fotográfica y de video, estuvieran en línea con la estética y concepto visual para cada marca.

Ciudad De México, México

-Developed solutions for "Brand Building" in food, beverage and retail companies, suggesting a promotional gift for each package sold at the point of sale to maintain the loyalty of the final consumer.-Designed personalized promotional items and presentations by brand.-Designed and developed each production specification sheet with the design details such as logo size, materials, colors, product size and graphic description for each brand, to be sent to Hong Kong for the manufacture of each product prototype, returned to Mexico, and right away, delivered to a brand agent who requested a purchase order, after being approved in a product quality control review board. -Proposed and designed promotional items, adjusted to a specific budget given by each brand.-Designed and filled out a purchase order request form, which included a technical sheet, delivery time, total number of products organized by X quantity of boxes, import information description per box, total quantity of products ordered by brand with unit price and total price with VAT. -Photographic record of each product, organized in digital folders by date, material and brand.-Designed and filled out the quote form for the administrative department.-Supervised and followed-up the design and description of the production system of the brand's items, to ensure success in the import process and delivery of packages to their final destination.-BRANDS:Nestlé (Gerber, Nestum, Nido, Nescafé, Nesquik), Bonafont, Grupo Modelo, Unilever (Dove, Lipton, Pond's, Ades), Pepsico, Grupo Bimbo.

México

Started as a Senior Art Assistant and months later, I was promoted to the position of Junior Art and Advertising Director, to supervised the work of a team and creatively solved the needs of brands.-Developed skills such as stress management and teamwork to generate concepts and design the art of advertising campaigns in digital media, print, brand activations in BTL and ATL media in order to integrate new accounts.-Developed creative thinking under time pressure and quality standard, always responding to the needs of the agency. -Actively supported the creative team writing stories or ideas for TV campaigns.-Designed advertising Billboards and made the electronic originals to be sent to the printer.-BRANDS:Banamex, Havana Club, Domecq Foundation, Baby Bell, Telcel, Polarea.

Ciudad De México, México

-Gained experience learning the guidelines on the creation, execution and distribution of advertising campaigns, working together with a creative team, which I supported in the development of visual communication materials, directed and supervised by an Art Director, a Creative Director and a copy writer.-Learned to handle frustration, working in a competitive environment and under pressure.-Showed a warrior attitude with a sense of responsibility that went beyond my position and with the intention of achieving job growth. -Developed my creative abilities, incorporating my knowledge in a professional environment for self-improvement.-Designed the GNC visual identity manual, advertising posters, brochures and communication materials for the brands.BRANDS:GNC, Xertix, Comepesca, Gelatinas D ́Gari

Product Photography And Photo Edition Course - Mexico City

Bachelor Studies In Graphic Design