Marcela Garcia-Conti is the COB of OpenCard Group, a leading Financial Software Industry in North Latin America. She has achieved more than thirty years of experience in managing companies at the Financial and Software Industries, as well as helping IT Startups to achieve profitable levels that make them attractive for investment funds. Using growth strategies and methodologies for achieving goals and projects timely and within budgets, she has a strong track record of successful projects. Marcela has particularly good skills at strategic planning, business analysis by its different dimensions, development of balanced scorecards and management tools, to help companies grow in steady paths that have resulted in successful software initiatives.She developed her experience working for the best breed of the IT and Consulting Industries, such as IBM, PriceWaterhouseCoopers and ORACLE Corp., either as Manager or as Director of large areas of Consultants and Engineers.Marcela is a Systems and Computers Engineer graduated from Universidad de los Andes in Bogota, who enjoys Arts, Music and Golf in her spare time. She can be reached at Marcela.Garcia@OpenCard.com