Recent projects:• Global Pact Brazil® - Horizon Scanning (2024);• Poliedro® - Open Innovation to pimp the portfolio - Investigation (interviews, user personas, journey mapping, competitor analysis) Finding Report, Frameworks and Workshops for creative ideation and decision-making (2023-24);• Movida® (one of the larget car rental companies in Brazil) - Service Design - Investigation (interviews, mystery shopper, shadow) Journey mapping, User personas, Finding Report, Workshops for creative ideation, To-Be Map and redesign of the Fidelity Program Experience (2022-23)• Itaú® (the largest private bank in Brazil and the largest financial conglomerate in the southern hemisphere) - I crafted the narrative and designed the PR plan in which one of the ideas was a research carried out in partnership with Instituto Locomotiva about Brazilian microentrepreneurs mental health. We publicized the results in a coordinated effort with KOFs (2024)• Todos pela Educação® (a NGO working to better Brazil by improving the quality and equity of basic education) - Creative campaign to raise awareness about the importance of improving education; (2021)• EB Capital® (private equity focused on growth capital, undercovering value by investing in opportunities that are linked to structural gaps in Brazil) - Brand Strategy and Positioning (2020-21)• Women on Board® + UN Women® - Comms Strategy to promote diversity on boards; (2019-2020)• Advocacy Strategy, Comms Strategy and Strategic Design to Brazilian National Movement of Food-delivery app- couriers® - teamed up to design a public policy to regulate the work; (2020-22)• Strategic Design for Pimp my Carroça® - responsible for the investigation (interviewed Brazilian collectors to collect insights) that helped to design a prototype of electric carts made with renewable energy (2019)• Strategic Design for Yunus Social Business® - Investigation and sprint to design a Crowd-lending platform (2019)

I help organizations to solve complex problems by applying observation, creativity and critical thinking.• Exploratory (qualitative and quantitative) end-to-end research processes, from choosing the methodology, conducting fieldwork, analysis, report creation, and presentation and communication of results;• Horizon Scanning, Foresights and Trend Analysis;• Creative Problem Solver - I'm skilled at identifying problems, analyzing them, and developing effective solutions on projects related to service design, open innovation;• Facilitation of Brand Sprints and Creative Ideation Workshops;• Strategy and actionable plans that align with business goals and drive measurable results;• Compelling narratives and creative concepts that ignite change and inspire action • Branding and Communication across all touchpoints (PR, influencer marketing, print, digital).

Responsible for leading teams and developing influencer marketing campaigns for L'Óreal brands - SkinCeuticals, Cerave, Dercos, Vichy, Elséve, Lancôme and YSLKey-responsabilities:• Overseeing content & strategy creative department, leading a team of 20 with a focus on developing the team members to reach their full potential;•Lead creative brainstorming sessions to develop and pitch new ideas;• Working closely with other heads of departments on company projects;• Lead strategy meetings with clients and other strategists to understand business objectives, client positioning and consumer needs;• Use relevant findings in performance data to help successfully execute long-term plans for improving account performance;• Making sure that brand guidelines are adhered to in all creative activities across the company;• Participate in the evaluation of creative strategists;• Working closely with the Creative Project Manager to ensure deadlines are met and work is delegated to team.

I was in charge of the Creative & Strategy Department, leading a multidisciplinary team with 30 strategists and creatives.Highlights:• Helped to scale a creative department in a traditional PR agency and increase pitch winnings rate by 40%, based on the creative proposals. • Created tailored pitch templates and outreach strategies.• Guided award wining projects for global brands such as Mc Donald's, Unilever, Inbev, Santander, Twitter, Happn, Airbnb, PepsiCo, Mattel, Mars, Samsung, and Johnson&Johnson, focused on increasing their reputation based in their ESG principles

I joined the team of experts at Critical Mass, a full-service agency recognized worldwide for building consumer-focused experience design solutions. Through Design Thinking, we designed and prototyped solutions to solve different problems.Project:Redesign of Cielo® Promo Platform - Cielo is the largest Brazilian credit and debit card operator and the biggest payment system company in Latin America by revenue and market value.

Responsible for developing brand content strategies for Campari Group, ELO, Beach Park, Etna. Using a proprietary methodology, we aimed to identify relevant conversation triggers for the business and brands and, at this intersection, creating strategies for disseminating quality proprietary content.

Strategic Planning for KraftHeinz, Vivo, BIMBOHighlight:Spearheaded the "No One Does It Better Than Heinz" campaign in Brazil, solidifying Heinz's brand positioning and igniting a successful product launch. Led the social media content strategy propelling its debut in the Brazilian market.

Responsible for developing comms strategies focused on digital media for Renault, Procter & Gamble, Samsung and Michelin

Digital planning focused on performance, insights based on data intelligence.Highlight: Fueling the growth of Latin America's leading e-commerce giant Netshoes, we crafted data-driven business strategies across all product categories.

Owned Radio Disney's digital strategy for Latin America, serving as the central hub for regional success

Spearheaded the launch of NIVEA's Brazilian website, crafting a digital strategy that ignites social media engagement and drives impactful campaigns.