Founding partner and CEO of Culture Shift Team, with over 30 years of experience effectively connecting with diverse and continuously changing U.S. demographics, Marcela helps clients understand and develop new target markets. Marcela has worked with universities, public utilities, packaged goods companies, consumer, corporate, nonprofit, and business-to-business clients in industries such as transportation, education, government, banking and finance, wireless, sports, food, health care, and the arts. Her expertise includes the development of marketing, communications, and grassroots campaigns, from conception and brand development to production. Marcela earned her bachelor’s degree in advertising from Universidad Jorge Tadeo Lozano in Bogotá, Colombia. Prior to co-founding Culture Shift Team, Marcela was president and CEO of Hispanic Marketing Group, a full-service bilingual, bicultural advertising agency that she founded in Nashville in 2002. ---2022 - Board Member, National Speakers Association, NYC Chapter2015 - Founder of the Entrepreneur Latina Leaders of America (ELLA), a mentorship program for Latina micro-entrepreneurs in Middle Tennessee.2011 - Founding Board member of FUTURO, a career-readiness leadership nonprofit organization that works to close the equity gaps in higher education.2002 - Founding Board member of Conexión Américas, building a welcoming community and creating opportunities where Latino families can belong, contribute and succeed. Board President- (2004-2006)Other Board Experience:- Board of Directors of Ascension Saint Thomas, Nashville, TN (2020-2022) - Commissioner of the Metropolitan Government of Nashville Human Relations Commission (2015 - 2020)- President and Board Chair, Tennessee Latin American Chamber of Commerce (2014 - 2018), Marketing & Events Chair (2008-2014)- The Women's Fund (BOD, 2017 - 2019)- Tennessee Performing Arts Center, Master Plan Committee Member (2016)- Leadership Nashville Class of 2016- National Hispanic Advisory Board of the Broadway League, VIVA BROADWAY! (2012-2015)- Tennessee Independent Colleges and Universities Association (BOD, 2010-2013)- Board of Governors of the Nashville Area Chamber of Commerce (2004-2010)- Metro Council of the Nashville Municipal Auditorium (2003 – 2009)- YMCA Latino Achievers (Advisory Board 2010-2014)- Skanska Diversity Council (2011-2012, 2017)- The Pencil Foundation (BOD, 2006 - 2008)- YWCA (BOD, 2003-2005)- Oasis Center (BOD, 2008-2009)- Center for Nonprofit Management (BOD, 2003-2006)