Marcela G. Rocha Email & Phone Number

Mexico City, Mexico

SvN provides award-winning urban planning and design services to a wide range of public and private sector clients around the world.With an integrated team of architects, landscape architects & urban designers; we help our clients to realize development forms that are functional and affordable, but also beautiful, environmentally responsible and socially inclusive.

Ciudad De México, México

The Urban Land Institute is the oldest and largest network of cross-disciplinary real estate and land use experts in the world.

Mexico City, Mexico

Head of Tijuana’s business unit launching the two new brands of the company:1) OVVA: Master planned community (300+ residential units & corporate building)2) Shake: Mixed use development (Unique retail space, 150+ residential units & 50+ short-term rental units)- Financial management- Pitch deck for banks & relationship management- Permits & regulatory processes- Commercial strategy & brand-kit coordination for pre-sales- Project status report to… Show more Head of Tijuana’s business unit launching the two new brands of the company:1) OVVA: Master planned community (300+ residential units & corporate building)2) Shake: Mixed use development (Unique retail space, 150+ residential units & 50+ short-term rental units)- Financial management- Pitch deck for banks & relationship management- Permits & regulatory processes- Commercial strategy & brand-kit coordination for pre-sales- Project status report to stakeholders Show less

Ciudad De México, México

Head of the Real Estate unit — Houndstooth Capital.Focused on the required investment for the initial stage of master plans, residential & hospitality projects.- ESG criteria for company & portfolio — Green certifications for buildings & master plans.- Bridge loan management- Pipeline status report to stakeholders- Project management

Ciudad De México Y Alrededores, México

Created a new business unit responsible of strategic growth, partnerships and brand positioning in Mexico City and Latin America.- Lead generation and pipeline management from qualification to negotiation- Sales strategy and marketing plans- Client representative of development projects managing the business and financial structure for capital raising and commercial strategy- Spokeswoman representing the company in relevant real estate events- Coordination of the first… Show more Created a new business unit responsible of strategic growth, partnerships and brand positioning in Mexico City and Latin America.- Lead generation and pipeline management from qualification to negotiation- Sales strategy and marketing plans- Client representative of development projects managing the business and financial structure for capital raising and commercial strategy- Spokeswoman representing the company in relevant real estate events- Coordination of the first ExEd course for real estate players Show less

Ciudad De México Y Alrededores, México

Led a multidisciplinary team for the development of real estate business plans.- Determination of investment alternatives that minimize risk and seek the highest profitability of projects- Launched the Business Intelligence Unit in Mexico City- Led teams in Mexico City & Monterrey- Managed 30+ direct relationships with property owners & developers- Efficient operation of 20% of company revenue maintaining 55% gross margin- Led the digital marketing strategy for… Show more Led a multidisciplinary team for the development of real estate business plans.- Determination of investment alternatives that minimize risk and seek the highest profitability of projects- Launched the Business Intelligence Unit in Mexico City- Led teams in Mexico City & Monterrey- Managed 30+ direct relationships with property owners & developers- Efficient operation of 20% of company revenue maintaining 55% gross margin- Led the digital marketing strategy for selling advisory services Show less

Monterrey, Nuevo León, Mexico

Strategic management of real estate portfolio for private companies, government and family offices.- Coordination of 4 to 5 projects simultaneously in cities such as Guadalajara, Queretaro, Chihuahua, Mexico City, Cartagena, among others- Market research and project positioning in real estate assets such as residential buildings, retail, corporate & hospitality- Managed operational team and third-party suppliers for the commercial strategy, architectural model and financial… Show more Strategic management of real estate portfolio for private companies, government and family offices.- Coordination of 4 to 5 projects simultaneously in cities such as Guadalajara, Queretaro, Chihuahua, Mexico City, Cartagena, among others- Market research and project positioning in real estate assets such as residential buildings, retail, corporate & hospitality- Managed operational team and third-party suppliers for the commercial strategy, architectural model and financial model of projects- Project budget control Show less

Monterrey Y Alrededores, México

Property analysis and valuation for their development and search for investors.- Analysis of urban guidelines- Market research

Mba Candidate

B.A. In Architecture, Architecture

Exchange Program, Architectural Engineering Technology/Technician