I am a leader who has a vocation for managing projects inclined towards process improvement, sales, product and team development.I started to undertake in Canada in 2018. My entrepreneurial journey began after ending a 10-year career as a civil servant at Caixa Econômica Federal, a federal bank in Brazil, and reinventing myself with my move to Canada in 2016. Challenge Intercâmbio, a digital agency, emerged from the passion for travel and studies, combined with the identification of the size of the international education market and the opportunity for people to migrate to Canada through higher education. At Challenge Intercâmbio, we offer specialized services for those who want to study abroad, don't even know where to start, and have that latent desire to explore the world.With the management experience accumulated in Brazil, the practice of entrepreneurship in Canada, and the knowledge acquired through participation in several workshops related to startups and visits to Canadian incubators, Innova In Canada was born to help those looking for new opportunities in Canada, not only through study but also through entrepreneurship. Through my soft-Landing consultancy, I support co-founders in understanding the Canadian market. I also promote matching with a Canadian incubator to help the co-founders develop their business in the country by receiving mentoring and also accessing immigration in Canada through the Start-up Visa Program.
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Founder And CeoInnova In CanadaCalgary, Ab, Ca
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Founder/CeoInnova In Canada Aug 2021 - PresentCalgary, Alberta, Canada
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General ManagerGloballearners.En Jan 2019 - PresentCalgary, Alberta, Canada• Responsible for commercial strategy, as well as business development, negotiation and relationships• Identify prospects and collaborate with operations ensuring customer excellence • Determine sales strategy, managing forecast and pipeline to achieve business revenue growth• Plan and implement business development and marketing strategies to capture new opportunities• Create business leads and partner throughout sales cycle• Generate and maintain KPIs and metrics focused on sales forecast• Develop marketing solutions for targeted programs, digital and promotional campaigns• Categorize growth channels, including social media, content creation and marketing initiatives • Establish sales partnerships for both direct and indirect sales2• Create pertinent analysis and contribute to the creation of deliverables -
Educational Consultant/PlannerInformation Planet Canada Mar 2017 - Nov 2018Toronto, Ontario, Canada• Worked as school's representative to prospect new students• Advised and provided students with enrollment in a variety of programs• Partnered with Canadian colleges and language schools aiming educational alternatives for customers• Participated in business strategy and marketing campaigns to growth revenue• Liaison with sales team to implement sales strategies to strengthen brand improving market presence• Developed solid commercial relationships with education institutions and professionals• Provided with benchmark to identify and evaluate program, market share, pricing, and advertising• Communicated with language institutions, public and private colleges ensuring successful application• Organized students’ files and customer information on Salesforce and CRM Database• Represented the company on seminars, tours, training and orientation meetings in learning institutions -
Business Banking Relationship ManagerCaixa Econômica Federal Jul 2013 - Feb 2016Curitiba, Paraná, Brazil-Managed the implementation local payroll business leveraging the number of the accounts and the fee revenue- Supervised my team of assistants and oversaw the day-to-day operations of the payroll department and overallrelationship management of an assigned portfolio of customers- Analyzed the client’s investment portfolio and recommend an asset allocation and specific plan to meet establishedobjectives- Maintained all necessary licenses and registrations as required, including completing all mandatory training andindustry-related continuing education in a timely manner- Determined, prepared and conducted compliance training -
Government Relations ManagerCaixa Econômica Federal Jun 2012 - Jul 2013Curitiba Area, Brazil- Managed, built and maintained relationships with targeted elected leadership throughout multiple assigned states atthe state and local levels-Managed Key Account of a portfolio of investments for the government- Cultivated relationships with government, associations, influencers, and others to promote a continuous processefficiency environment and keeping the integrity of the information
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Project Management AnalystCaixa Econômica Federal Jul 2007 - Jun 2012Curitiba E Região, Brasil- Worked in projects as: bridges, bus stops, roads, World Cup - Curitiba, Parana (around $400 million). Water Supply System –Miringuava, Parana ($40 million CAD)- Prepared loan submissions with analysis and documentation credit arrangements, ensuring an acceptable risk leveland within the parameters of accepted credit-Worked with the entire project team (engineer, architects, socialists officers, and government officers) to complete the projectwithin it was planned scope, schedule, and budget while serving as a liaison for the project's technical, functional andnon-functional teams
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Assistant Branch ManagerCaixa Econômica Federal Apr 2006 - Jul 2007Planaltina, Distrito Federal, Brazil- Ensured overall company compliance with regulatory requirements and corporate policies. Maintained appropriatedocumentation and reports.- Evaluated the financial condition of customers applying for residential loans and prepare files for loan decisions thatmeet the requirements of the Bank's underwriting standards and other investors as applicable- Specialized in selling creditors insurance, loan protector and home protectors insurance while consistently achievinghigh results.
Marcela De Freitas Skills
Marcela De Freitas Education Details
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Educational Leadership And Administration, General -
International Open AcademyTesol 120 Hour Certificate -
Customer Service Management -
Photography -
Environmental Management And Sustainable Development -
Public Administration
Frequently Asked Questions about Marcela De Freitas
What company does Marcela De Freitas work for?
Marcela De Freitas works for Innova In Canada
What is Marcela De Freitas's role at the current company?
Marcela De Freitas's current role is Founder and CEO.
What schools did Marcela De Freitas attend?
Marcela De Freitas attended George Brown College, International Open Academy, Ilac International College, Senac Brasil, Centro Universitário Internacional Uninter, Centro Universitário Internacional Uninter.
What skills is Marcela De Freitas known for?
Marcela De Freitas has skills like Team Building, Multitasking, Business Resilience, Key Account Relationship Building, Organization Skills, Leadership Development, Communication, Active Learning, Project Management, Microsoft Powerpoint, Microsoft Excel, Microsoft Word.
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Marcela Carvalho de Freitas
Marketer / Entrepreneur / Early Childhood Education StudentWake Forest, Nc -
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Marcela de Freitas Silva
Water Engineer | Environmental Engineer | EcohydrologistGreater Melbourne Area1monash.edu
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