Marcela Lall Email & Phone Number

Ontario, Canada

I am responsible for the sales activities in the Mass Retail and Chain Drug accounts in the retail channel, in order to carefully pursue viable and profitable opportunities while implementing the most effective sales strategies.Primary focus areas are as follow:• To develop, execute and foster a collaborative business partnership that deliver revenue and profit objectives for the Company. • To build, manage and execute Business Plans with the Food and Drug Channel while stretching core distribution targets. • To execute consumer and shopper driven strategies that enable Gorilla Products to achieve best in class results.

Toronto, Canada Area

Responsible for managing strategic accounts in the Home Improvement Industry.Primary focus areas are as follow:• To develop in-depth product assortment and merchandising plans, as well as executional strategies and tactics with current and potential customers in order to capitalize on sales and profit growth opportunities. • To manage and meet with the required levels of management of targeted and current accounts to present solution-based business proposals and negotiate new or revised agreements. • To develop and continue to foster positive business relationships with all relevant senior executives, merchants, buyers, analysis and cross-functional staff. Renin is an innovative manufacturer of barn-style doors and hardware, room-dividing systems, closet doors and organizers, hardware, wall décor, and glass enclosures for the retail, commercial, OEM door manufacturer, and door fabricator channels. Renin’s vision is to design, develop, and manufacture products through innovation and manufacturing expertise to address the needs of customers and end user consumers.Renin Canada Corporation, which includes Renin US LLC, is a multimillion-dollar business, with its head office located in Brampton, Ontario, Canada.

Ontario, Canada

I joined Renin’s team to lead the identification, segmentation and growth of profitable new and underdeveloped customers for retail channels of distribution in Canada, United States and Mexico.This includes developing effective business relationships while providing effective solutions to strategic accounts following the implementation of Renin’s sales process, management practices and principles. Primary focus areas are as follow:•Review and evaluate point of sale information, business requirements for specific accounts and markets, inventory and product recommendations, promotions, pricing and profitability. •Conduct ongoing research to maintain an excellent knowledge of the major competitive product lines, including their features, benefits and pricing, as well as their marketing and merchandising initiatives. •Identify secondary sales revenue opportunities in high-potential export markets that meet Renin’s specified criteria for international expansion.Renin is an innovative manufacturer of room-dividing systems, closet doors and organizers, hardware, wall décor and glass enclosure for the retail, commercial, OEM door manufacturer and door fabricator channels. Renin’s vision is to design, develop, and manufacture products through innovation and manufacturing expertise, with a strong focus on providing superior and profitable solutions to its global customers and functional products to end user consumers.Visit our website at http: www.renincorp.com ; if you are a decision maker and interested in Renin’s solutions, please contact me at Marcelal@renincorp.com.

Ontario, Canada

Responsible for developing, managing and improving key accounts, channels and programs (branded and private label) in Canada, the USA, Mexico, Central and South America, the Caribbean and the Middle East.I sustained long-term strategic customer relationships for mutual growth, profitability, loyalty, and innovation. I leverage the company's enterprise resources and capabilities in creating and fulfilling value-based solutions to meet both the customer's and company's current requirements and expectations, as well as future potential.I provided ongoing technical, sales and product knowledge support to my customers. I also had a clear understanding of the competition, including their strengths and weaknesses. I competed against others in the same industry by articulating the unique value or distinguishing qualities of my company’s products and services.Development and Sales • Performed new business development, including prospecting, cold-calling, scheduling meetings and presenting product demonstrations• Developed, assisted and maintained relations with strategic accounts and key industry leaders• Attended and managed trade shows, seminars and commercial missions to maximize sales and market exposure throughout Canada, the USA, Latin America and the Middle East • Tracked and recorded the sales activities of my customers and the competition through the ongoing use of sales toolsInternational Trade:•Reviewed and complied with customs requirements and import permits to ensure that products reach global markets•Aware of Free Trade Agreements•Evaluated the customer’s strategic directions, geographic presence, financial viability, cultural fit and management philosophy to establish the best business partnershipsOther Responsibilities:•Managed and reviewed purchase orders and terms of sale•Coordinated meetings with Customer Service, Marketing and Production departments to ensure that purchase orders and promotional strategies were processed effectively

San Luis Potosí Area, Mexico

Managed cross-functional teams of Purchasing, Logistics, Material Warehousing and Customer Service departments of 7 major locomotive and freight car brake system product linesKey Accomplishments:•Initiated and implemented KAN BAN system as a visual tool for inventory management resulting in an inventory reduction of $500,000USD in 2001•Consolidated freight shipments and negotiated competitive transportation pricing and broker fees resulting in total savings of $120,000USD in 2001

Mexico City Area, Mexico

Provided market research for potential business opportunities in the ferrous and non-ferrous scrap industry in Mexico. Initiated government export support programs and coordinated efforts to incorporate D.J.J. Mexico under the Mexican Government Maquiladora Program.Conducted logistics research, scheduling, tracking and documentation for all shipments and evaluated effective and profitable transportation options.

Bachelor’S Degree, International Business/Trade/Commerce

Academic Focus: Economics- Under-Developed nations and their dependence of International Trade. International Business - Customs Law.

Bachelor’S Degree, International Exchange Program-Business School

International Marketing Strategy, Publicity and New Product Development.

High School, International Business

Social Sciences, Mathematics, Leadership, Language and Writing Skills