Marcela Mares Email & Phone Number

São Paulo, São Paulo, Brasil

Liderança estratégica dos times de Customer Success Manager, Customer Experience e New Business.- Foco no sucesso do cliente através da avaliação de Churn, Ativação, Adoção e Satisfação;- Implementação de tecnologia para CS, com foco na implementação do sistema SenseData e cultura orientada por dados;- Design e implementação do processo de NPS e Health Score para a base de clientes Tech Touch;- Liderança ágil com autonomia para a equipe;- Gestão baseada em Dashboards, OKR e OPI para tomada de decisões;- Definição de fluxos para garantir satisfação, retenção e manutenção de clientes;- Gestão focada no sucesso do cliente na conclusão de projetos no prazo e em áreas de melhoria constante;- Condução de parcerias para mediar acordos firmados.

São Paulo, São Paulo, Brasil

Gestão das equipes de Onboarding Tech e High Touch, além da Implementação de Novos Produtos.Meu papel é garantir que a jornada do cliente seja cumprida com excelência por meio da gestão de equipes altamente especializadas.Entre meus atributos neste papel, destacam-se os seguintes:- Desenvolvimento e engajamento das equipes;- Construção e melhoria dos playbooks de jornada;- Criação e monitoramento de rotinas para a equipe de Retenção;- Monitoramento dos pontos de contato;- Gestão de desempenho da equipe, abrangendo diversos KPIs e OPIs;- Monitoramento das principais métricas da equipe de Ongoing e Retenção;- Criação de estratégias de retenção de clientes.

São Paulo, São Paulo, Brasil

São Paulo, São Paulo, Brasil

São Paulo, São Paulo, Brasil

Frete.com is the new Brazilian unicorn with a contribution of R$1.14 billion (US$200m) led by SoftBank and Tencent in November/2021. The group emerged with the mission to eliminate the inefficiency of cargo transport in Latin America, helping carriers to increase safety and productivity in the hiring of truck drivers, in addition to reducing direct and indirect costs of transport. Inefficiency in the sector, currently, means idle truck capacity, lack of security and extreme bureaucracy. With the round, the group will invest in product and technology to improve the match between cargo and trucks, increase safety, reduce paperwork and make the entire ecosystem more sustainable!

São Paulo, São Paulo, Brasil

São Paulo, São Paulo, Brasil

- Qualify the team in a technical and personalized way, in order to develop a high performance team, aiming at the area's growth objectives. - Responsible for the Technical Training of the Growth aspect; - Interaction with the Selection and Coordinators team; - Elaboration of the Onboarding Schedule; - Ramping Plan; - Monitoring of new Guardians; - Monitoring; - Performance presentation of the new Guardian; - Punctual training,- Design of T&D strategy, performing development diagnostics based on performance and skills, building and implementing T&D plans for the sales team focused on boosting commercial performance through Commercial Method, Certifications, Market vision, Segments and Behavioral Profile.

Belo Horizonte, Minas Gerais, Brasil

- Data analysis and dashboards through PowerBI, Hubspot and Excel;- Driving agile cadences with the team (Daily, Planning, Review and Retrospective);- Resolution and removal of obstacles in order to achieve project results with quality and agility;- Creation and monitoring of schedules/sprints;- Support and suggestion of improvements to reach the OKRs, helping the team to achieve the committed goals.- Structuring the onboarding process;- 1:1 technicians with the team;- Design of the Enablement Sector in the company: focus on efficiency, speed and communication between teams. Promote tactical training and ensure more scalability of the team;- Training and strategic development of the team with a focus on performance evaluation- Monitoring of development KPI's: average training/person, average training time/person, reach, adherence rate, dropout rate, engagement rate;- Social media and blog article writer for Monetus.

Belo Horizonte, Minas Gerais

- Survey and monitoring of metrics of the entire Sales funnel with a focus on b2b;- Market research based on ICP strategies;- Development of strategies focused on ABM;- Direct report to the management and creation of joint strategies based on the collected data regarding the implemented methods, A/B testing and funnel analytics;- Structuring the team's core processes and creating players such as playbooks, marketing campaigns, complementary materials, which strengthen acquisition strategies;- Piperiew, Forecasting and Coaching.

Belo Horizonte - Minas Gerais / Brazil

Business Intelligence:- Training and Development of the Sales team: control of KPI's (average training time, adherence rate, abandonment rate, engagement rate);- Analysis of KPI’s performance of the pre-sales team, design and redesign of processes based on KPI’s, production of technical and behavioral training;- Behavioral analysis of the team;- Recruitment and Selection for the Sales team;- Recording videos and pills for Youtube and writing articles on the Sólides blog.People Analytics:- Construction of the People Analytics training and course at Universidade Sólides;- Prescriptive analysis, observing the following rates: Absenteeism, Turnover and Talent Retention;- Construction and preliminary design of eNPS.

Belo Horizonte E Região, Brasil

- 30 SDR's and 5 BDR's in the team;- Responsible for pulling the Inbound 2.0 machine;- Reconstruction of Outbound Marketing and Sales Engagement process design;- Market analysis;- Contribute in identifying potential customers;- Monitoring of indicators and structuring of strategic reports;- Assist in the formulation of strategic speeches together with the sales team;- Feedback from calls, cadence structure and follow ups;- Monitoring of individual performance;- Offer support in the analysis and optimization of sales processes;- Creation of Playbook and support materials;- Monitor the onboarding process.

Belo Horizonte, Minas Gerais

- Qualification of new business opportunities (leads);- Monitoring the flow of maturity and qualification of customers;- Distribution of customers to acquisition channels.- Monitoring the ROI of closed deals.

Belo Horizonte, Minas Gerais

- Market research for possible customers segment; - Showing projects and clarifying project details with the future customers of Direcional, working in partnership with the coordination and management in the sale of residential and commercial properties of Direcional Engenharia at RMBH.- Prospect leads on the internet- Build lead prospecting strategies- Enrich lead lists with valid data- Register and import lead lists into the software- Maintain search history and qualifications

Belo Horizonte E Região, Brasil

- Development of projects in CAD files, 3D models in Sketchup and Revit, technical survey and materials budget. - Monitoring of complementary projects: hydraulic, electrical and lighting technician.

Belo Horizonte, Minas Gerais

Master Of Technology - Mtech, Programação De Jogos Digitais

Bachelor Of Architecture And Urbanism, Architecture And Related Services

English Language And English Language Literatures