Marcela Martinez Email and Phone Number
Certified ServiceNow System Administrator and ITSM | Scrum Master | Marketing & Operations Coordinator Business Administration B.A & Graphic Designer, skill in delivering effective strategies to solve problems and rally executive-level, stakeholders and teams around a common purpose.Over 15 consistent years of experience within cross industries, exercising creative thinking, driving business development and strategic planning. Bilingual, English and Spanish.Let's connect!
Thrive
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Junior Administrator, Digital PlatformThrive Sep 2023 - PresentFoxborough, Massachusetts, Us -
Freelance Administrative & Marketing ServicesMarcela Mtz Llc Jan 2022 - Present• Strategic planning and execution of business and marketing plans, ensuring that projects are execute to timeline and budget, maximizing its budget and ROI.• Developed marketing campaigns and specific Advertising strategies for clients. • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue. • Managed record keeping, costs and billing using QuickBooks software. • Cross Industry and Technical knowledge application to perform Business Analysis and Business Development. • Created office management procedures to increasing training team productivity and accuracy.
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Marketing CoordinatorIsg World Mar 2023 - Sep 2023Aventura, Florida, UsCoordinate timelines, deadlines, and deliverables for marketing campaigns, events, and initiatives. Draft proposals and respond to RFPs ensuring strict adherence to brand guidelines. Direct marketing budgets exceeding $200K annually. Monitor project progress and ensure timely marketing execution initiatives. Drive engagement and foster brand awareness across various platforms. Incorporate requests from sales team and stakeholders into marketing strategy plan.• Coordinated Miami Report, a prominent live production and asset production event in South Florida Real Estate Industry which featured Mayor Francis Suarez as a keynote speaker attracting 150+ attendees. • Within two months, the event garnered over 25K views on YouTube, showcasing its significant impact and reach.• Produced a new marketing budget and strategy for an RFP proposal for developers. • Developed and implemented two comprehensive budget brackets that considered all essential marketing aspects, including digital media, social media, CRM, events, sales trips, catering, and collateral materials which ensured a well-rounded and impactful marketing strategy tailored to the specific project needs. -
Techbridge Professional Development BootcampTechbridge, Inc Apr 2023 - Jul 2023UsDesigned, developed, and configured ServiceNow platform. Configured applications for business processes and workflows. Managed instance and data settings for optimal performance. Oversaw Service Portfolio Management and ensured effective Service Catalog requests. Defined and monitored metrics for performance tracking. Conducted regular maintenance tasks to ensure smooth functioning of the IT Service Management (ITSM) system. Collaborated with internal and external stakeholders, including ITSM team members, customers, and partners. Developed and updated the ITSM roadmap to align with business goals. Implemented and adhered to best practices for IT management processes within the ServiceNow platform. Configured the Service Portal to align with branding guidelines, ensuring a consistent and cohesive user experience. Monitored external system integrations and perform manual exports and imports as needed. Utilized ServiceNow as an effective incident response method. -
Operations & Marketing DirectorSunforce Capital Llc May 2021 - Dec 2021• Office administration, lead database management, lead follow-up and all office administration and brand scalation.• Founding team member, helping to craft, build, manage and scales brand marketing and marketing strategies• Use of Communication and Relationship Building skills focusing on CX and CRM lead funnel Success.• Managing director ensuring data analysis, accuracy and compliance over full cycle from onboarding through termination and reporting.
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Administrative Director & Realtor In ChargeMiami Pro Brokers Llc Oct 2014 - May 2021Aventura, Fl, Us• Controlled costs and optimized spending via restructuring of budgets for labor, capital assets, inventory purchasing and technology upgrades.• Project Manager at organization new methodologies and applications/SaaS implementation. • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.• Promoted company's events by designing marketing and digital materials such as posters, digital invites and brochures.• Delivered feedback to decision-makers regarding employee performance and training needs. -
Director Of OperationsDisan Llp Apr 2019 - Apr 2020• Leveraged accounting software to manage expenses and keep track of finances by updating CLIO and QuickBooks data.• Researched competitors to build report of rising trends in overseas markets.• Continued to improve communications with clients, recordkeeping and data entry for increased efficiency.• Conceptualized brand identity and developed accompanying graphic style and tone for use in communications.
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E-Commerce PublicistHotel Dann Carlton Barranquilla Oct 2011 - Oct 2014• Deliver strategies on various e-commerce channels and platforms such as Tripadvisor, Expedia and Booking, to conduct digital sales.• Executed cross channel marketing plans on social media, local, display, press, radio, public relations, and affiliate programs.• Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.• Enhanced profitability by developing pipelines utilizing marketing and sales strategies.Successfully driven and furthered e-commerce sales channel through sales, marketing, and advertising campaigns. -
Executive Assistant To Chairman - CeoGrasco Jul 2010 - Oct 2011• C-level executive reports detailing inventory, trends and sales for distribution to upper management and use in strategic planning. • Provided banking operational support for high-amount financial transactions for C-level execs and senior management. • Worked with senior management to initiate new projects and assist with various processes. • Applied creative expertise to present marketing concepts. -
Operations & Marketing DirectorEdesign Studio Jan 2007 - Jul 2010Thornhill, On, Ca• Developed artistic visual products while working within defined technical constraints.• Used content creation tools and digital media to design web sites.• Established positive communication among unit staff and organization leadership, reducing miscommunications and missed deadlines. -
Editorial Graphic DesignerUniversidad Autonoma Del Caribe Jul 2006 - Jan 2007Barranquilla, Atlántico, Co• Used Adobe Creative Suite to edit images for use in marketing materials and printing content. • Introduced agile methodologies and development best practices to division to enhance process development. • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership. • Collaborated with project managers to produced original, creative content for promotional advertisements and marketing materials.
Marcela Martinez Skills
Marcela Martinez Education Details
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Universidad Autónoma Del CaribeGeneral -
Universidad Autónoma Del CaribeGraphic Design
Frequently Asked Questions about Marcela Martinez
What company does Marcela Martinez work for?
Marcela Martinez works for Thrive
What is Marcela Martinez's role at the current company?
Marcela Martinez's current role is Jr Digital Platform Administrator | ServiceNow Certified System Administrator CSA | SCRUM Master | Operations & Marketing Coordinator.
What schools did Marcela Martinez attend?
Marcela Martinez attended Universidad Autónoma Del Caribe, Universidad Autónoma Del Caribe.
What skills is Marcela Martinez known for?
Marcela Martinez has skills like Customer Experience, Social Media Applications, Product And Portfolio Management, Business Profitability, Brand Expansion Strategies, Financial Forecasting, Clio, Corporate Branding, Graphic Design, Operational Management, Photoshop, Business Development.
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