Marcela Maurer Email & Phone Number

Miami Beach, FL, US

Miami, Florida, United States

Miami, Florida, United States

Dynamic and results-driven Managing Director with a proven track record of driving success. A strategic leader overseeing all facets of agency operations, from client acquisition and campaign development to team leadership and financial management. Clients include Baptist Health, Frito-Lay, Seminole Gaming, Ocean Bank, Diageo, Toyota and Walmart.

Miami, Florida, United States

Client lead for Baptist Health. Spearheaded the development and implementation of innovative and successful marketing strategies and campaigns. Established, nurtured and grew strong, long-lasting relationships with key clients, resulting in client retention. Streamlined internal processes, optimized efficiencies while maintaining high-quality standards..

Miami/Fort Lauderdale Area

A strategic and design-forward marketing consultancy.

Miami/Fort Lauderdale Area

Led the ideation of the brand from its inception to market an extraordinary resort, marina, and residential destination.

Miami/Fort Lauderdale Area

Engaged with clients to establish an understanding of the organizational mission, business objectives and strategic plans. Directed channel strategies, media planning, creative development, budget allocation, analysis and optimization efforts.

Miami Beach, Florida

US division head responsible for launching and scaling a Buenos Aires-based digital advertising agency from the ground up.

Miami Beach, FL

Led marketing efforts for a leading multicultural agency based in Miami; oversaw major brands including Best Buy, Miller Genuine Draft, and Sony; worked alongside planning to develop strategic marketing plans and executed creative campaigns to support key business initiatives; responsible for financial forecasting and monthly fee structures for each brand.

NYC

Member of a small and passionate group of Hispanic marketers based in New York City working within a large corporation to create relevant and compelling content for a largely overlooked consumer; successfully launched Siempre Mujer Magazine, Meredith’s first magazine targeted to unacculturated Hispanic women in the US; oversaw brand development.

Developed, priced, and executed online advertising programs that ran on key web properties such as bhg.com, lhj.com, americanbaby.com and healthykids.com; worked alongside the creative group to produce comprehensive digital advertising programs for clients like P&G, Unilever, Fisher Price and Home Depot

NYC

Spearheaded the Product Marketing group of an online Latin American portal during the first Internet boom; worked cross-functionally with Product and Sales to develop marketing programs; acted as the gatekeeper of the brand, managing StarMedia’s advertising agency based in Buenos Aires and oversaw production of all communication materials for the region.

Miami/Fort Lauderdale Area

Launched IBM’s first website for Latin American consumers and worked alongside the creative team to transform IBM.com into a powerful marketing tool for Latin Americans. I launched the StarMedia Consumer brand and implemented a successful global marketing campaign via TV, Print, Radio, and Outdoor throughout Latin America and the United States.

Bachelor Of Science, Communications

Education record