As a Product Owner working in an outsourced capacity for Badaró Design, a consulting firm, I manage the end-to-end lifecycle of two digital products: a new marketplace and a relationship-focused digital platform. From initial research and concept development to launch and ongoing support, I lead cross-functional teams to deliver high-impact solutions that align with market demands and support business growth.

As an outsourced Senior Service Designer for Globo's Advertising Products team, focused on both digital and TV solutions, I conducted in-depth user research to build a comprehensive understanding of users' needs. By applying service design methodologies, I helped facilitate the creation of strategic products that aligned with client expectations and met internal business objectives. This included collaborating closely with cross-functional teams to translate insights into actionable… Show more As an outsourced Senior Service Designer for Globo's Advertising Products team, focused on both digital and TV solutions, I conducted in-depth user research to build a comprehensive understanding of users' needs. By applying service design methodologies, I helped facilitate the creation of strategic products that aligned with client expectations and met internal business objectives. This included collaborating closely with cross-functional teams to translate insights into actionable strategies, ultimately enhancing product value and user engagement across Globo's advertising platforms. Show less

UX e UI Learning Facilitator

UX researcher conducting research studies based on various strategies (qualitative and quantitative research) to provide valuable insights about customers and users for clients who seek new digital products, design systems, and service designs. Experience in facilitating client workshops and stakeholder meetings.Advocating for the user perspective (human-centered design) based on research and data analysis. Strong skills in structuring and visualizing journey maps, service… Show more UX researcher conducting research studies based on various strategies (qualitative and quantitative research) to provide valuable insights about customers and users for clients who seek new digital products, design systems, and service designs. Experience in facilitating client workshops and stakeholder meetings.Advocating for the user perspective (human-centered design) based on research and data analysis. Strong skills in structuring and visualizing journey maps, service blueprints, service ideation, concepts and principals, value proposition and business model canvas, along with various design frames to communicate the insights from the research phase. Strong ability to manage, influence and communicate with clients and stakeholders from different segments and areas such as e-commerce, education, tech industries, consumer goods, and HR. Show less

Strategist and Squad lead in a cross-functional area in an Education Company (Maple Bear Canadian School). Projects were designed to understand users’ needs to lead the digital transformation process based on user-centered strategies.

Researcher and Strategist in projects to create strategies to clients on Digital Marketing, Ads and Social Media

Communication and Public Relations internship

Communication and Project Management Internship