Marcela Pinzon Email & Phone Number

Los Angeles, CA, US

Greater Los Angeles Area

Founded in 2018, Vitis Vinifera Telesales was launched with a mission to empower family wineries to connect with wine club members through the powerful, and personal touchpoint of outbound calling campaigns. A person-to-person connection, when wine club members cannot always visit their favorite wineries, is highly underused sales resource. Vitis Vinifera.

Los Angeles

• Responsible for distributor management and overall sales of Paul Hobbs Wines and Paul Hobbs imports to 12 states in the Western Region
• Closed Q1 CY16 up 28% in western region
• CO up 109% - AK up 171% - UT up 351.4% - CA up 11%
• Created NPL strategy for Uruguay, Chilean, and Armenian wineries
• Managed regional accounts in top 6 markets – 60% off premise 40% on premise
• Chain mngt - Pavilions, Whole Foods, Bristol farms, AJ’s, Applejacks, New seasons

Los Angeles, California

• Responsible for increasing the distribution and volume in all channel categories for import wine portfolio through the development and execution of an annual sales plan and within expense and sample budgets to maximize.
• Exceeded 7,000 plus case volume goals every sixty days quota period for 14 continuous months.
• Grew Orange County Import Wine Business by 33 % in 2013.
• Exceeded $620,000 sixty-days dollar volume goals Jan/Feb 2013.
• Exceeded $750,000 sixty-days dollar volume goals March/ April 2013.
• Exceeded Spanish wine sales goals by 12% to win incentive trip to Spain July 2013.

Los Angeles, California

• Managed sales of luxury wines and spirits for thirty-two hotels and resorts with combined annual revenue of $25 million
• Prepared six-month forecast to deliver brand goals and establish A&P budget spends
• Exceeded 2010 brand goals and quotas for Diageo, LVMH, and Moet Hennessy
• Finished 126% of goal for Diageo spirits portfolio
• Finished 152% of goal for Moet Hennessy wines and spirits portfolio
• Finished 138% of goal for Diageo Chateau & Estates wines portfolio.

Los Angeles, California

• Developed new business and grew distribution with existing client base. Provided excellent customer service and specialized product training to ensure sell-through.
• Surpassed 2008 1st quarter goals by 32%.
• Exceeded 2008 2nd quarter goals by 16%.
• Awarded 2007 Sales Representative of the year.
• Realized $1.3 million dollar sales volume in 2007.
• Exceeded import wines sales by $267k in 2007.

Orange County, California

• Presented fine wine and spirits portfolio in assigned territory. Followed ten steps to a successful sales call to establish and maintain excellent customer service.
• Planned and executed successful work-with schedule and provided detailed follow-up reports.
• Managed brand allocations, maintained accurate daily pre-plans and meeting recap reports.
• Maintained professional knowledge of imported and domestic wines through monthly seminars.