Marcela Restrepo Bernal Email and Phone Number
Professional with more than 30 years of experience in Management, Commercial, Marketing, and Distribution Channel Management in companies of different industrial segments (financial, food, technology, entertainment). Demonstrable managerial, strategic and negotiation skills. Strong leadership and team management skills. Clear orientation towards the achievement of managerial and commercial results. High capabilities to open new markets and for the development and profitable management of product and service distribution channels. High experience in startup companies.More than twenty-two years of experience in the Film Industry:20th Century Fox: seventeen years-Fox marketing management: five years-Marketing Management 20th Century Fox Home Entertainment Mexico: four years-Home Representative for Colombia: eight years-Distributors' representative to CENAC (National Film Council)Cinépolis - Mundo Cine: five years-General Director of Distribution Central AmericaLeveraging my professional experience in the areas of Management, Commercial and Strategic Marketing, I want to make significant contributions to the profitability of businesses in diverse economic sectors, through the leadership of the work team towards the achievement of strategic and commercial goals. Willingness to travel and mobility. Valid American Visa.
-
General Director Of Distribution Central AmericaCinépolisMexico City, Cdmx, Mx
-
General Director Of Distribution Central AmericaCinépolis Oct 2019 - PresentCosta Rica-Consolidation of the Distributorship (human team conformation, definition of organization chart and functions by position, creation of processes, establishment of controls).-Leadership of all areas of the Distribution Company (Marketing, Sales, Finance and Administration) to achieve the proposed commercial objectives, both through the distribution contract of Sony Pictures Entertainment films and the various contracts for independent films in the Central American market (Costa Rica, Panama, Guatemala, Honduras, Nicaragua and El Salvador). -
Strategic Management And Marketing ConsultantProdos Mangement And Transformation Nov 2016 - Oct 2018Bogotá, Colombia-Leadership of different business strategy and strategic marketing consulting projects.Main projects:Chamber of Commerce of Cartagena:-Reengineering of the current portfolio of products and services.-Design of additional services to add value to the current portfolio offering.-Structural design of the competitiveness business unit.-Design of a new portfolio of services to guarantee the sustainability of the Chamber over time (Service Matrix).Colombian Chamber of Construction:-Strategy for the optimization of the service portfolio.-Definition of differential business strategies for each market segment.-Determination of the profile of each segment and identification of the factors that maximize the portfolio of products, services, communication and relationship between the Chamber and its affiliates.
-
Home Office Representative For Colombia20Th Century Fox International Corporation Jan 2008 - May 2016Bogotá, Colombia-Responsible for the commercial and operational results of the business in the Colombian territory and reporting to the head office.-Development and management of business distribution channels (exhibitors). Definition of the P&L of each film and strategies to achieve the proposed results, managing the key variables of the business: dates, scheduling, marketing, cost control.Main achievements:-Fox reached a new record in the Colombian film industry with an impressive Box Office of 80 billion colombian pesos, 43 million dollars, occupying the market leadership with a market share of 21%, and all films above 100% compliance with their targets. In the last five years only Disney has surpassed the 70 billion pesos barrier, with 72 billion pesos in 2013.-Significant box office growth in recent years, from 2009 to 2015: 200%.-Representation of Distributors at the National Council for the Arts and Cinematography: -Defense of distributors' interests -Definition of the different calls for proposals for funding under the film law -Evaluation of film projects that apply to the film law -
Marketing Manager20Th Century Fox International Corporation May 2004 - Dec 2007Mexico City, Mexico-Responsible for the release of films in DVD format for Mexico, Colombia,Central America, Ecuador, Venezuela. Design and implementation ofmarketing and advertising strategies. Development of commercial andpromotional strategies for the different distribution channels:supermarkets, retail, specialty stores. Approximate total annual sales:US$20,000,000.-Responsible for the commercial results of these products. Feasibilityanalysis, setting of price levels, determination of dates and sales channelsof the launches (rental, direct-to- sale, rental-sale). Packaging design.-Sales force support: design of sales tools for salespeople: brochures, salesaids. Design of POP material for different types of customers:supermarkets, hypermarkets, department stores, specialized stores.-Responsible for reporting business results to the parent company.Main achievements: -130% completion of Ice Age 2 DVD sales on budget.-Compliance of more than 100% in pre-sale campaigns for the films DieHard 4, Ice Age 2, Crusade, The Day After Tomorrow, The Family Jewel,Cheaper by the Dozen, generating advance sales of the product in thedifferent channels.
-
Marketing Manager 20Th Century FoxCine Colombia Jan 1999 - May 2004Bogotá, Colombia-Responsible for the commercial results and profitability of the distribution contract for 20Th Century Fox material in Colombia (analysis and presentation of results to Fox's parent company, royalty remittance). Approximate total annual sales: $17.000.000.000 colombian pesos.-Responsible for the design and execution of marketing strategies for the successful launch of 20th Century Fox films in the Colombian market. Development of outreach strategies (journalists), public relations and advertising. Management of the advertising agency. Management of the advertising budget for each of the films (annual total of $2,000,000,000 colombian pesos). Development of strategic alliances as an optimizing element of the advertising budget and support for the launching of these. Definition and implementation of promotions: search for promotional partners, planning and execution of the promotion. Obtaining free advertising in mass media to optimize the budget of each film.-Other responsibilities: design and implementation of marketing plans and corporate promotions. Management of corporate alliances: initial negotiation and subsequent implementation of these.
Marcela Restrepo Bernal Education Details
-
Marketing Management -
Business Management
Frequently Asked Questions about Marcela Restrepo Bernal
What company does Marcela Restrepo Bernal work for?
Marcela Restrepo Bernal works for Cinépolis
What is Marcela Restrepo Bernal's role at the current company?
Marcela Restrepo Bernal's current role is General Director of Distribution Central America.
What schools did Marcela Restrepo Bernal attend?
Marcela Restrepo Bernal attended Universidad De Los Andes - Colombia, Universidad De Los Andes - Colombia.
Not the Marcela Restrepo Bernal you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial