Central America & Caribbean

Aesculap Division for Central America & Caribbean

NEW BUSINESS DEVELOPMENT MANAGER |El Salvador. -Through at market segmentation analysis and accurate field researched, created data base with potential new customers, which resulted in +20% revenue growth , achieving the company goals.-Developed a “combine services” strategy with current vendors and advertising agencies, which resulted in customer loyalty and above 11% growth of revenue.-Successful planning and execution of commercials conventions, congresses and trade… Show more NEW BUSINESS DEVELOPMENT MANAGER |El Salvador. -Through at market segmentation analysis and accurate field researched, created data base with potential new customers, which resulted in +20% revenue growth , achieving the company goals.-Developed a “combine services” strategy with current vendors and advertising agencies, which resulted in customer loyalty and above 11% growth of revenue.-Successful planning and execution of commercials conventions, congresses and trade show, maintaining customer satisfaction. Show less

SENIOR PRODUCT MANAGER |Central America and Caribbean. -Created product-service strategies designed to achieve optimal market penetration through brand development and data analysis that monitored market trends, and competitor’s performance.-Led successful strategic product launches to boost company growth, thorough implementation of digital launch excellent tool and meticulous management of multifunction committee, achieving positive ROI after 17… Show more SENIOR PRODUCT MANAGER |Central America and Caribbean. -Created product-service strategies designed to achieve optimal market penetration through brand development and data analysis that monitored market trends, and competitor’s performance.-Led successful strategic product launches to boost company growth, thorough implementation of digital launch excellent tool and meticulous management of multifunction committee, achieving positive ROI after 17 months.-Developed publicity campaigns focused in end-consumer and managed advertising agencies, over-accomplishing objectives (+23% revenue growth), and improvement short, middle and long-term profitability.-Member of “Integration Marketing Team” during merger with Latin American Company guaranteeing a smooth transition, alignment of processes, designed of an enhanced portfolio, satisfactory unification and training of sales force.-Established a BI program that monitored competitors performance and KPI per sales representative, product and territory, through monitoring of Close Up Analyzer, IQVIA and field research activities to compile product, market and customer data to forecast accurate sales and a continuous market segmentation culture. Show less

PRODUCT MANAGER |Central America and Caribbean.-Designed and implemented resource allocation tactics with in the most potential markets revitalizing the mature product portfolio yielding a +27% revenue growth.-Developed a price elasticity strategy maximizing profitability without affecting product sales growth. -Defined a just, transparent, motivating atomized incentive system to measure sales representative and Product KPI resulting in +14% sales growth, without affecting… Show more PRODUCT MANAGER |Central America and Caribbean.-Designed and implemented resource allocation tactics with in the most potential markets revitalizing the mature product portfolio yielding a +27% revenue growth.-Developed a price elasticity strategy maximizing profitability without affecting product sales growth. -Defined a just, transparent, motivating atomized incentive system to measure sales representative and Product KPI resulting in +14% sales growth, without affecting profitability. Show less

MARKETING COORDINATOR |Central America and Caribbean. -Negotiated with logistics operators the reduction of transportation cost yielding to a 18% saving per month.-Implemented an MRP tool to automate the assignment of marketing materials, gimmicks and medical samples to 69 sales representatives in 7 countries.-Followed up product manager launch plans guaranteeing the operative success though adequate impact to 5,600 clients.-Planned events, including trade shows and vendor… Show more MARKETING COORDINATOR |Central America and Caribbean. -Negotiated with logistics operators the reduction of transportation cost yielding to a 18% saving per month.-Implemented an MRP tool to automate the assignment of marketing materials, gimmicks and medical samples to 69 sales representatives in 7 countries.-Followed up product manager launch plans guaranteeing the operative success though adequate impact to 5,600 clients.-Planned events, including trade shows and vendor fairs, for clients and partners to attend.-Tracked and reported monthly KPI to the commercial unit. Show less

LOGISTICS ASSISTANT |El Salvador. -Handled high-volume paperwork and collaborated with import-export department to resolve invoicing and shipping problems.-Responsible for inventory reports, maintaining stock request by commercial department.