• Took a sabbatical year to pursue my passion for travel and cultural exploration.• Visited 19 countries which broadened my perspectives, and further strengthened my communication skills, adaptability, and empathy.• Relocated to the United States and completed the process of permanent-residency.

• Managed a team of 4, and partnered with 7 cross-functional departments, to prioritize, develop and execute disruptive innovation projects aligned to the company's vision within the consumer packaged goods (CPG) space.• Responsible for designing, coordinating, and launching Nutresa's first sustainable packaging strategy using agile and stage gate methodologies, resulting in increased brand equity for 9 brands and 7 different business units.• Launched and expanded Nutresa Retoma, a program for collecting flexible plastics; managed its implementation across 500 sites in 8 Colombian cities; and recycled over 50 tons of plastic in the first year, transforming the materials into community parks.• Oversaw the project's budget with efficiency, prioritizing expenses and negotiating prices.• Designed the content strategy for Nutresa Retoma's customer outreach program by capturing actionable consumer insights to develop omnichannel activities, motivating 20,000 customers to learn about sustainability.• Created the brand management manual for Nutresa Retoma.• Visit nutresaretoma.com

• Monitored consumers, shoppers, clients, channels, categories, competitors, in order to have a 360 view of the market.• Conducted consumer research to identify opportunities for the new product development process, facilitating the end-to-end forecasting and launch of 26 product innovations. This process involved: concept ideation, pricing strategy, usage testing, and post-deployment evaluation.• Conducted analyses with customer data, and secondary research, combined with market trends to evaluate the competitive landscape, in order to find opportunities aligned to customer needs.• Provided marketing, sales, and R&D with actionable insights on how to improve the company's strategic position and achieve business growth.• As a member of the collaborative innovation hub, I contributed to the implementation of 20 new strategic solutions aimed at transforming internal business operations. These projects included initiatives for cost reduction, enhancing customer loyalty, and boosting salesproductivity. The program's success led to its expansion, making it available to external clients.