Marcela Shine is a versatile business strategist with 25+ years of experience driving company growth, with a strong background leading go-to-market strategy, digital and product marketing. At Ureeka, a groundbreaking SaaS platform supporting underrepresented entrepreneurs, Marcela was instrumental in creating scalable small business coaching and launched additional tools and services, extending lifetime value for the company. Marcela's team executed grant partnerships with industry leaders such as Comcast, Facebook, Salesforce, and the US Chamber of Commerce. Ureeka was acquired by ZenBusiness in 2022.In her C-level positions at Martech and venture-backed SaaS startups, she led fundraising efforts, co-developed products, and built high-performing customer success teams. Marcela's expertise in go-to-market strategy was instrumental as a virtual COO, consulting for startups like Climate & Capital Media and Ureeka Inc. Currently, she advises early-stage companies and serves on advisory boards.Marcela's career began at Refinitiv (formerly Thomson Reuters), where she built a multi-million dollar global product portfolio delivering data and technology solutions to financial institutions. She led pre- and post-acquisition strategies, becoming General Manager of newly acquired companies, and kick-starting her passion for startup ventures.Beyond her professional pursuits, Marcela advocates through her position on on two boards. The Tutu Project, a non-profit that provides grants for breast cancer patients' financial needs. There, she secured substantial corporate partnerships with Bloomingdales, Deutsche Telekom, and JetLinx, amplifying the foundation's global impact. She also serves as a board member for the Gift of Adoption, a non-profit helping families receive financial aid during their adoption process.Marcela maintains a deep connection to her Colombian heritage. She’s the founder of Grupo Alegra, a small business in the Colombian travel sector, and consults with private-equity firms interested in investing in Colombia. She led the 2022 entrepreneurship speaker series for the Colombian American Association, and advised the Colombian Film Festival as a tech advisor, successfully launching digital properties for premieres in New York and Bogota.Marcela Shine's remarkable career showcases her unparalleled talent in building and accelerating business growth. Her positive energy and people-first approach make her a visionary leader driving meaningful change in business and society.