Brand Manager
Current
Apr 2024 - Present
AeroLeads people directory · profile
Marcela Smanio Farran Email & Phone Number
Brand & Communication Strategist | Brand Manager | Marketing | Advertising
at
dr.consulta
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 100%
Current company
Role
Brand & Communication Strategist | Brand Manager | Marketing | Advertising
Location
São Paulo, Brazil
Company size
Who is Marcela Smanio Farran? Overview
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Quick answer
Marcela Smanio Farran is listed as Brand & Communication Strategist | Brand Manager | Marketing | Advertising at dr.consulta, a with 617 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Marcela Smanio Farran.
Marcela Smanio Farran previously worked as Brand Manager at Dr.Consulta and Strategy Manager at Dm9. Marcela Smanio Farran holds Mba Em Marketing, Marketing from Escola Superior De Propaganda E Marketing.
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dr.consulta
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Profile bio
About Marcela Smanio Farran
Professional with 11 years experience working with brands from all kinds of markets: health tech, FMCG, real estate, financial, tourism, telecommunication, beauty & self-care; performing in national and international brands. MBA in Marketing by ESPM, Strategic Planning by Miami Ad School, fluent English and intermediate Spanish.Curious and researcher by nature, passionate about gastronomy, music and physical activities._ __Profissional da área de Planejamento Estratégico de marcas e comunicação, com 11 anos de experiência e portfólio nos mercados de health tech, FMCG, imobiliário, financeiro, turismo, telecom, maquiagem & cuidados pessoais. Atuação em marcas nacionais e internacionais.MBA em Marketing pela ESPM, Planejamento Estratégico pela Miami Ad School, inglês fluente e espanhol intermediário.Curiosa e pesquisadora por natureza, apaixonada por gastronomia, música e atividades físicas.
Listed skills include Consultancy Services, Business Planning, Microsoft Word, Strategic Planning, and 13 others.
Current workplace
Marcela Smanio Farran's current company
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Dr.Consulta
8 roles
Marcela Smanio Farran work experience
A career timeline built from the work history available for this profile.
Strategy Manager
Real estate, food and insurance brand communications strategy and brand planning for MRV, Sensia, Vigor and Fairfax Insurance.-Demonstrated strong team leadership and management skills.-Analysis of brand, consumer, and market data for strategic insights.-Guidance for creative, media, and social content teams with briefs and plans.-Utilization of a 360º approach for comprehensive brand development.-Facilitation of branding workshops and application of design sprint methodologies.
Oct 2022 - Mar 2024
Strategy Manager
Strategic development of digital and offline communications strategies and brand planning for prominent tourism and food brands: CVC (travel agency), Camil Group (food industry), and Estadão (newspaper).- Proficient analysis of market dynamics, consumer behavior, and brand insights to drive impactful strategies.- Leadership in guiding cross-functional teams, including creative, media, and content, to execute comprehensive plans.- Extensive experience in crafting 360º approaches that seamlessly integrate digital and offline channels for brand success.- Successful facilitation of branding workshops and implementation of cutting-edge methodologies to ensure brand excellence.- Proven track record of strong leadership and management skills in the dynamic tourism and food industries
Feb 2022 - Sep 2022
Strategy Manager
Spearheaded digital and offline communications strategy and brand planning initiatives for Azul Airlines (Azul Linhas Aéreas, Tudo Azul, Azul Cargo and Azul Viagens).
May 2021 - Jan 2022
Planning Supervisor
Worked on digital and offline brand strategy for Ferrero (FMCG group).- Conducted market research and analysis for strategic insights.- Implemented integrated brand approaches across channels.- Drove marketing efforts for Ferrero Rocher, Nutella, Kinder and TicTac.
Jan 2020 - May 2021
Planning Coordinator
Executed digital and offline brand strategy for financial and self-care/beauty brands: Natura, Santander Bank, and BV Bank (brand repositioning).- Conducted strategic market research for valuable insights.- Implemented integrated brand approaches across diverse channels.- Drove successful marketing efforts for Natura, Santander Bank, and BV Bank.- Demonstrated expertise in brand repositioning in the financial sector.
Feb 2019 - Dec 2019
Planning Executive
Successfully executed strategic and communication planning for diverse industries including Hyundai, Emirates, TIM, Swarovski, MSC Cruises, and Vital Strategies.- Demonstrated exceptional adaptability in navigating different sectors and brand environments.- Applied agile thinking and expertise to develop tailored strategies for each brand.- Leveraged industry-specific insights to drive impactful marketing and communication initiatives.
Jun 2016 - Feb 2019
Consultora De Negócios E Marketing
Served as a business and marketing consultant, specializing in brand strategy.- Revamped brand strategies from top-level vision down to menu offerings for restaurants.- Applied innovative thinking and expertise to reimagine and optimize brand positioning.- Developed comprehensive marketing plans tailored to each restaurant's unique identity.- Demonstrated ability to drive impactful business transformations and enhance customer experiences.
Oct 2013 - May 2016
Team & coworkers
Colleagues at dr.consulta
Other employees you can reach at drconsulta.com. View company contacts for 617 employees →
EX
Estefania Xavier
Colleague at Dr.ConsultaSão Paulo, Brazil
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RA
Rosa Abrao
Colleague at Dr.ConsultaLeopoldina, Minas Gerais, Brazil
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BL
Breno Lemos Oliveira
Colleague at Dr.ConsultaSão Paulo, Brazil
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WL
Wanderson Lopes
Colleague at Dr.ConsultaSão Paulo, Brazil
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MS
Marco Seixas
Colleague at Dr.ConsultaSão Bernardo Do Campo, São Paulo, Brazil
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RD
Rodrigo De Oliveira Cunha
Colleague at Dr.ConsultaSão Paulo, Brazil
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ED
Edoardo Doda Vilhena
Colleague at Dr.ConsultaSão Paulo, Brazil
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MP
Marcelo Prisco
Colleague at Dr.ConsultaSão Paulo, Brazil
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GB
Glauce Baruhm
Colleague at Dr.ConsultaSão Paulo, Brazil
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LO
Lucas Oliveira
Colleague at Dr.ConsultaSão Paulo, Brazil
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Estefania Xavier
Colleague at Dr.ConsultaSão Paulo, Brazil
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RA
Rosa Abrao
Colleague at Dr.ConsultaLeopoldina, Minas Gerais, Brazil
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BL
Breno Lemos Oliveira
Colleague at Dr.ConsultaSão Paulo, Brazil
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WL
Wanderson Lopes
Colleague at Dr.ConsultaSão Paulo, Brazil
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MS
Marco Seixas
Colleague at Dr.ConsultaSão Bernardo Do Campo, São Paulo, Brazil
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RD
Rodrigo De Oliveira Cunha
Colleague at Dr.ConsultaSão Paulo, Brazil
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ED
Edoardo Doda Vilhena
Colleague at Dr.ConsultaSão Paulo, Brazil
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MP
Marcelo Prisco
Colleague at Dr.ConsultaSão Paulo, Brazil
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GB
Glauce Baruhm
Colleague at Dr.ConsultaSão Paulo, Brazil
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LO
Lucas Oliveira
Colleague at Dr.ConsultaSão Paulo, Brazil
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5 education records
Marcela Smanio Farran education
Mba Em Marketing, Marketing
Bootcamp For Planning & Strategy, Advertising
Bacharel, Direito
Tecnologia, Gastronomia
Gastronomia, Gastronomia Andaluza
Les Roches International School Of Hotel Management
FAQ
Frequently asked questions about Marcela Smanio Farran
Quick answers generated from the profile data available on this page.
What company does Marcela Smanio Farran work for?
Marcela Smanio Farran works for dr.consulta.
What is Marcela Smanio Farran's role at dr.consulta?
Marcela Smanio Farran is listed as Brand & Communication Strategist | Brand Manager | Marketing | Advertising at dr.consulta.
Where is Marcela Smanio Farran based?
Marcela Smanio Farran is based in São Paulo, Brazil while working with dr.consulta.
What companies has Marcela Smanio Farran worked for?
Marcela Smanio Farran has worked for Dr.Consulta, Dm9, Lew'Lara\Tbwa, Dentsu Creative, and Tribal Worldwide Brasil.
Who are Marcela Smanio Farran's colleagues at dr.consulta?
Marcela Smanio Farran's colleagues at dr.consulta include Estefania Xavier, Rosa Abrao, Breno Lemos Oliveira, Wanderson Lopes, and Marco Seixas.
How can I contact Marcela Smanio Farran?
You can use AeroLeads to view verified contact signals for Marcela Smanio Farran at dr.consulta, including work email, phone, and LinkedIn data when available.
What schools did Marcela Smanio Farran attend?
Marcela Smanio Farran holds Mba Em Marketing, Marketing from Escola Superior De Propaganda E Marketing.
What skills is Marcela Smanio Farran known for?
Marcela Smanio Farran is listed with skills including Consultancy Services, Business Planning, Microsoft Word, Strategic Planning, Employee Training, Portuguese, English, and Spanish.
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