Marcela Teutli Email & Phone Number

Mexico City Area, Mexico

Grupo Sordo Madaleno, Mexico´s largest retail developer and most awarded architectural firm; with over 3500 employees and owner of 10 shopping centers.* ARTZ: Responsible for the complete leasing, retail mix, brand attraction (including the top 10 luxury brand in the ww market). Carried out all negotiations with top management.* Managed the interests of new clients, with internal objectives, construction teams, legal and operations departments to find the best conditions for all.> Attracted all of LVMH brands, and the key players in the luxury market in Mexico, as well as brands that decided to open their first location at Artz (i.e. Monlcer, Loro Paiana)> Negotiate with WW Presidents terms and conditions for leasing contracts> Increased key money expectations by 65% as well as monthly income by 85%> Developed key legal skills while negotiating and signed 160 contracts in 12 months* Plaza Satélite: Responsible for the leasing of 98 new retail spaces, negotiating terms, reaching objective, coordinating brand assignment while liasing with construction team and marketing teams.

Mexico

* Financial Results: Increased sales by 32% in 24 months. Established key KPI´s to measure individual and store performance on a monthly basis.* Leadership: Recruited, established and consolidated the retail team in 12 boutiques. Constantly shared information and investing over 60% of my time in stores listening and coaching with guidance, teamwork and experience. I also acted as the link between Mexico and corporate to translate their needs into requirements and provide them with tools and support to accomplish their goals.* Network Expansion: Responsible for the opening of 3 very successful stores in 2 years. Negotiated terms with business partners, commission scheme and operational bases.* Repositioning of the Brand: Increased significantly the market share of Gucci in Mexico by supporting complete retail team, as well as reviewing and optimizing departments such as Retail, HR, Operations, Logistics, CRM and Training. With this strategy I positioned the brand among the Top 2 in sales of El Palacio de Hierro.* Operational Optimization: Reduced lead times on product deliveries. Implemented an optimal Back of House organization.* Merchandising: Every season I would go to the buy and determine the adequate product mix for each location, based on client profiles, predicted trends and seized market opportunities.* Reported to President of Latin America based in Brazil.

• Increased Performance of the Brand in Mexico: I was responsible for strategic planning of the expansion in Mexico. I recruited 2 new teams and opened two new boutiques. • Negotiation: Actively participated in strategic negotiations with business partners.• Client Development: Developed and implemented a CRM program, as well as attracted new customers through alliances and partnerships. • Financial Results: Increased sales by 115% in 12 months. •Reported to Senior VP of Dior USA.

• Strategic planning of marketing campaigns and sales promotions for all departments within El Palacio de Hierro, Mexico’s leading luxury department store. Project manager for events, launches and client presentations for luxury and consumer brands. Responsible for efficient Budget preparation and control.• Public Relations, close relationship with media representatives delivering precise messages. Corporate integrated communication plans, increasing editorial coverage significantly.

* Communication: I was responsible for adapting international marketing plans for Mexico. Media planning, purchasing and negotiations.* Events: Designed concept and organization of events for LV: store openings, product launches, press events as well as hosting of corporate communication events.* CRM Program: Close relationship with the 8-store network in order to share best practices, develop customers and establish CRM initiatives for each location.

Liberal Arts, International Marketing

Master In International Management

International Management