Marcela Matos Email & Phone Number

State Of São Paulo, Brazil

São Paulo

Reporting to Operation Sr Manager. Responsible for managing operations in 16 cities, with challenge of passenger retention and Market Share. Led a tem of 5 people.+ Managed the regional investment and volume planning and forecasting: target setting, forecasting, monitoring, and strategic decisions;+ Negotiated and made decisions regarding investment.

São Paulo

Operations Manager for small cities (+160 cities), responsible for ~40% of the ride-hailing GMV.+ Managed regional planning and forecasting of volume and investment: target setting, projections, monitoring, and strategic decisions;+ Developed and implemented operational requirements for discount operation AIs;+ Provided operational guidance to the product.

São Paulo, Brasil

Operations Strategic Projects Manager, focused on enhancing driver and passenger perception and competitive strategy.+ Defined action plans and projects based on insight studies, influencing the operations team to prioritize these action plans. The management model was replicated in other company sectors;+ Managed the World Cup engagement plan.

São Paulo

Manager of the Passenger Operations Team, responsible for defining pricing and passenger engagement actions in 10 major cities.+ Managed regional pricing planning and forecasting: target setting, projections, monitoring, and strategic decisions+ Conducted city diagnostics and developed action plans;+ Pricing management: Set passenger prices, city.

São Paulo, Brasil

Manager of the Pricing Strategy and Passenger Engagement Team, responsible for managing the P&L of Rio de Janeiro and major cities in the Northeast.+ Negotiation of city targets with other regional teams;+ Pricing management: Defined prices for both passengers and drivers, conducted price elasticity analyses, and competitor analysis;+ Marketplace analysis.

São Paulo

+ Successfully introduced and implemented a dynamic pricing tool for an extensive range of products across more than 150 sales points (universities);+ Implemented agile management methodology, fostering a more adaptable and responsive organizational culture;+ Revamped essential reports, covering competitive market analysis, performance and price.

São Paulo, Brasil

Coordinator of the Internal Consulting department, responsible for leading initiatives in the projectsMain projects: Structuring the Student Installment Product (PEP), 2019 Higher Education Course Pricing.+ Assessed the financial risk associated with the student installment product, identifying an excessively high provision due to student default;+.

São Paulo

Main projects: Kroton's 2022 Strategic Planning, Laboratory Optimization+ Structured the market size forecasting model for Brazilian higher education;+ Conducted an internationalization study, including analysis of local laws, education penetration, and competitive landscape assessment;+ Redesigned laboratory requirements, resulting in efficiency gains and.

São Paulo

+ Implemented management indicators and dashboards in the company's Balanced Scorecard (BSC);+ Integrated BSC indicators with the Variable Compensation Program (PRV) for each employee, in collaboration with the Human Resources department;+ Defined BSC targets in conjunction with the company's senior management;+ Managed the Project Management Office (PMO).

São Paulo E Região, Brasil

Recife, Brasil

Pós Graduação, Gestão De Negócios E Projetos

Engineer'S Degree, Engenharia Química

Menção honrosa - Julho/2013 | TCC: Simulação da polimerização radicalar “viva” do estireno.