Marcela Matos Email & Phone Number

State Of São Paulo, Brazil

São Paulo

Reporting to Operation Sr Manager. Responsible for managing operations in 16 cities, with challenge of passenger retention and Market Share. Led a tem of 5 people.+ Managed the regional investment and volume planning and forecasting: target setting, forecasting, monitoring, and strategic decisions;+ Negotiated and made decisions regarding investment amounts in each city, based on performance and passenger/driver elasticity data;+ Optimized passenger segmentation to increase ROI;+ Led A/B/C testing to prioritize passenger and driver segments and discount strategies;+ Coordinated with the product team to identify and implement improvements in artificial intelligence tools to optimize operational performance and increase ROI;+ Collaborated in the optimization of operational processes, e.g., forecasting tools, city prioritization models;

São Paulo

Operations Manager for small cities (+160 cities), responsible for ~40% of the ride-hailing GMV.+ Managed regional planning and forecasting of volume and investment: target setting, projections, monitoring, and strategic decisions;+ Developed and implemented operational requirements for discount operation AIs;+ Provided operational guidance to the product team to align both areas with the same business vision;+ Shared product knowledge with operations, influencing the more efficient use of AIs;+ Created a more agile forecasting tool for operations;+ Developed a city prioritization model based on marketplace performance;+ Led a team of 2 people.

São Paulo, Brasil

Operations Strategic Projects Manager, focused on enhancing driver and passenger perception and competitive strategy.+ Defined action plans and projects based on insight studies, influencing the operations team to prioritize these action plans. The management model was replicated in other company sectors;+ Managed the World Cup engagement plan, coordinating all cross-area deliveries;+ Mapped operational pain points and prioritized initiatives for implementation by the product and BI teams;+ Launched the Value for Money project, a company OKR, including scope definition and stakeholder alignment;+ Led a team of 2 people.

São Paulo

Manager of the Passenger Operations Team, responsible for defining pricing and passenger engagement actions in 10 major cities.+ Managed regional pricing planning and forecasting: target setting, projections, monitoring, and strategic decisions+ Conducted city diagnostics and developed action plans;+ Pricing management: Set passenger prices, city clustering into regions, competitor analysis, elasticity analysis;+ Developed a model for pricing movement and investment in passenger incentives;+ Led a team of 3 people.

São Paulo, Brasil

Manager of the Pricing Strategy and Passenger Engagement Team, responsible for managing the P&L of Rio de Janeiro and major cities in the Northeast.+ Negotiation of city targets with other regional teams;+ Pricing management: Defined prices for both passengers and drivers, conducted price elasticity analyses, and competitor analysis;+ Marketplace analysis, determining investments on the PAX/DRV side according to the balance between supply and demand;++ Monitored results vs. targets set by S&P;+ Developed consumer communication plans via the app;+ Led a team of 2 people.

São Paulo

+ Successfully introduced and implemented a dynamic pricing tool for an extensive range of products across more than 150 sales points (universities);+ Implemented agile management methodology, fostering a more adaptable and responsive organizational culture;+ Revamped essential reports, covering competitive market analysis, performance and price positioning, sales volume, and revenue forecasting;+ Defined strategic discount policies, focusing on efficient customer segmentation to maximize impact;+ Provided proactive support to the sales team, offering crucial guidance in directing campaigns, communication, and sales pitches;+ Developed a strategic plan for annual revenue, sales volume, and mid-term pricing strategies, translating them into tangible business goals;+ Implemented weekly forecasting to optimize financial management and ensure a proactive financial outlook for the company;+ Led a team of 4 people.

São Paulo, Brasil

Coordinator of the Internal Consulting department, responsible for leading initiatives in the projectsMain projects: Structuring the Student Installment Product (PEP), 2019 Higher Education Course Pricing.+ Assessed the financial risk associated with the student installment product, identifying an excessively high provision due to student default;+ Delivered executive presentations to the company's senior management;+ Developed a Lean Inception, helping the multidisciplinary team define clear objectives, identify user needs, and prioritize features for the successful implementation of PEP 2.0 in the company;+ Led 1 person in the PEP project and 2 in the pricing project.

São Paulo

Main projects: Kroton's 2022 Strategic Planning, Laboratory Optimization+ Structured the market size forecasting model for Brazilian higher education;+ Conducted an internationalization study, including analysis of local laws, education penetration, and competitive landscape assessment;+ Redesigned laboratory requirements, resulting in efficiency gains and a reduction in the necessary equipment (CAPEX and OPEX).

São Paulo

+ Implemented management indicators and dashboards in the company's Balanced Scorecard (BSC);+ Integrated BSC indicators with the Variable Compensation Program (PRV) for each employee, in collaboration with the Human Resources department;+ Defined BSC targets in conjunction with the company's senior management;+ Managed the Project Management Office (PMO) for VP (Vice President) projects, such as Academic and Financial, contributing to project prioritization and resource allocation.

São Paulo E Região, Brasil

Recife, Brasil

Pós Graduação, Gestão De Negócios E Projetos

Engineer'S Degree, Engenharia Química

Menção honrosa - Julho/2013 | TCC: Simulação da polimerização radicalar “viva” do estireno.