Marcela Zafra Email & Phone Number

Calgary, Alberta, Canada

With nearly 10 years of experience in nonprofit marketing, I have successfully implemented campaigns that significantly increased brand engagement and fundraising results. Let me help you reduce your stress and achieve your goals.I offer fractional marketing support for nonprofits: Working together we will:- Increase awareness- Boost fundraising efforts- Build a thriving community of supporters- Reduce stress and workload- Execute strategic and consistent marketing effortsWith Fractional Marketing you get strategic and consistent marketing efforts that will reduce your stress and workload, allowing your focus on the work you love to do.

Calgary, Alberta, Canada

• Formulate impactful social media and communication strategies with cohesive themes and activities• Establish analytics to continually track and evaluate progress, while providing data-driven recommendations for enhancing performance.• Garner significant brand awareness, with over 17K people searching for us by name and utilizing "Brown Bagging" as our primary keyword• Achieve strong engagement and positive results from social media content, The Slice, newsletters, and stories• Develop targeted personas to optimize audience understanding• Create and manage communication materials such as press releases, newsletters, and presentations, ensuring consistent messaging and branding.• Streamline storytelling efforts from various departments for optimal communication output• Develop comprehensive Brand Guidelines, ensuring brand consistency both internally and externally• Establish internal processes and systems for request management and editorial calendar• Cultivate a strategic partnership with Southcenter Mall & The Core Shopping Center resulting in increased awareness and record-breaking donations • Leveraged relationships with social media influencers at SM to reach a potential audience of 83,000 in one day• Foster media relationships, particularly with Global News, resulting in a 10K fundraising boost within 24 hours of airing• Direct Brown Bagging It Day awareness campaign event, raising over $100K two years in a row

Develop all the communications for the organization

Responsibilities• Complete annual reports to funders and community partners as requested by the Executive Director.• Schedule, train and engage program volunteers.• Design all marketing materials to build additional community partnerships.• Manage daily logistics of the program including inventory management and program operations.Achievements• Incremented the number of teen girls that accessed the program by 13% from 2016 to 2018• Build strong relationship with referral partners, increasing the number of referral partners by 10% from 2017-2018• Solidified relationship with community partners such as Girl’s Guide Canada, The Junior League and corporate organization that come regularly to volunteer to the program, increasing the number of volunteer groups by 42% from 2017 to 2018• Planned, designed and delivered employment workshop to teen girls, increasing the number of workshops per year by 50%• Awarded funding from the University of Calgary Students Union 2 years in a row receiving a donation of $1,500 the first year and $2,250 the second year.

Calgary, Canada Area

Responsibilities• Design and write the organization's monthly newsletter.• Work closely with other team members in order to keep the website up to date with news and events, including website administration, content generation and graphic design.• Create all published materials including marketing campaign materials, such as brochures, flyers and posters.• Develop the organization's annual report, improving the graphic’s quality and layout.Achievements• Designed the YYC-CHIC logo, with highly positive feedback and a long lasting impact as this logo has been used for 3 years in a row.• Created online campaign toolkits for clothing drives for the closet programs that allow the organization to receive the clothes that are appropriate for the programs.• Produced online campaign toolkits for collecting running shoes and winter coats for My Best Friend's Closet, allowing teen girls to run a campaign easily and without complications, with one girl collecting 200 winter coats using one of the kits.• Collaborated closely with Salesforce in the setup and implementation of this software, supporting my colleagues on how to utilize it successfully.

• Work closely with the sales team, finding and generating sales leads as well as doing critical research on potential corporate clients.• Management of current database and documents, making sure all contact information is up to date and well organized, praised for my dedication and organizational skills.• Assist in the design and development of company's new image including, logo, business cards and all other key marketing materials.

Calgary, Canada Area

• Achieved annual average sales growth of 20% by building strong relationships with multiple local and international retail owners.• Managed and executed marketing and brand awareness strategies, which included design and content management of the business' website.• Designed and produced all print and web material for the brand including flyers, business cards, blog posts and posters.

Colombia

• Key contributor to 8% national sales growth, by supporting major Account Executives to develop and implement trade marketing strategies.• Analysed and reported from Nielsen's database on a monthly basis to identify key issues that were addressed marketing strategies.• Developed digital marketing strategies for Colombia’s largest supermarket chain by working closely with the advertising agency and retailer in order to create successful online events.

Certificate, Non-Profit/Public/Organizational Management

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: OEFTA

Bachelor International Marketing And Advertising, International Marketing

Activities and Societies: OEFTA, AEMIP