Marcel Berger Email and Phone Number
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Marcel Berger is a seasoned executive with over 20 years of experience leading multinational companies. Currently, as Global Head of DTC and Digital at Factor Bikes, the combination of cycling experience and expertise in e-commerce, omnichannel sales in three regions is delivering digital growth across the globe.As Founder of Mummu Cycling, a leading cycling experience organisation renowned for delivering exceptional experiences worldwide, I have cultivated a unique perspective on the sport. This vantage point has enabled the development of innovative strategic models, driving both industry advancement and commercial growth. At Factor Bikes, Marcel oversees e-commerce and consumer marketing initiatives, managing global sales channels across three regions. The focus is on building high-performing teams and leveraging technology to attract, engage, and commercialise customers, driving significant company growth. Transparent and direct management strategies have consistently increased Factor Bikes' market share and revenue.Marcel holds a Bachelor's degree in Business and has received multiple awards for entrepreneurship and business development. Committed to innovation and customer satisfaction, the aim is to position Factor Bikes as the leading luxury performance brand in the cycling industry.
Mummu Cycling - Tours And Experiences
View- Website:
- mummucycling.com
- Employees:
- 7
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FounderMummu Cycling - Tours And ExperiencesMelbourne, Vic, Au
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Global Head Of Dtc Ecommerce And DigitalFactor Bikes Jul 2020 - PresentNorfolk, GbAt Factor Bikes, my role in digital transformation and customer engagement strategy is centered around bridging cutting-edge digital practices with our core business processes. This integration is crucial for our ongoing evolution, ensuring we consistently address the diverse needs of cyclists globally. Being part of Factor Bikes means contributing to a brand that goes beyond selling high-quality bikes; we're enhancing the cycling experience for our customers striving for increased performance.Leading the Direct to Consumer (DTC) and Digital strategies at Factor Bikes, my approach is rooted in innovation and a deep understanding of the digital landscape. This strategy has been instrumental in driving significant growth and expanding our market reach to over 50 countries, reflecting our commitment to revolutionizing the cycling experience and meeting the evolving demands of our customers. -
FounderMummu Cycling May 2010 - PresentPort Melbourne, Victoria, AuMummu Cycling is the world's premier cycling tour operator. Marcel leads the team at Mummu Cycling delivering world class cycling tours and experiences for cycling fans around the world. Specialising in major cycling events, Mummu Cycling is the Official Tour Operator for the Tour de France.
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DirectorMummu Sport Sep 2010 - PresentSouth Melbourne, Victoria, AuMummu Sport is a unique global sports organisation partnering with sports governing bodies, teams and event owners to develop long term innovative and sustainable business outcomes. companies to develop long term innovative and sustainable business outcomes. WE HELP SPORTS WIN!!!Our internationally recognised, cutting edge team assist major sporting event and organisation in event travel and logistics, ticketing, hospitality, commercialisation, event operations and more.Some of our international clients include UCI (Union Cycling Internationale), Netball World Cup SYDNEY 2015, 2015 UCI Amateur Road World Championships, Kiteboarding Australia Ltd, Tour of Beijing and more. -
Director - Travel OfficeRichmond 2015, Inc Aug 2013 - Nov 2015Created the Travel Office for the 2015 UCI Road World Championships, responsible for all travel and logistics for teams, media, partners and key stakeholders. The Travel Office operated a global licensing program for Fan Packages, VIP Access, Merchandise, Hospitality and Event Tickets.
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General Manager - Travel OfficeNetball World Cup Sydney 2015 Oct 2013 - Oct 2015Led the development and operations of the Netball World Cup Travel Office.Services include Team Travel & Logistics, Hotel Contracting, Ticketing Strategy & Sales, Fan Engagement, Hospitality and VIP Experiences.
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Director, Uci TravelUnion Cycliste Internationale Sep 2010 - Dec 2014Aigle, ChMummu Sport partnered with the UCI to create UCI Travel, a global travel brand offering cycling fans exclusive access to UCI World Championships in Road, Track, Cyclo-Cross, BMX and Mountain Bike.Over four years, UCI Travel worked with thousands of customers from all corners of the global helping the UCI further grow the sport of cycling outside of Europe.The project delivered six figure returns to the UCI over the project, helping support the growth of the Events Division. -
PresidentThe Chutzpah Factory Inc Jun 2008 - Jul 2012The Chutzpah Factory Inc (Chutzpah Inc) gives maverick young people the vehicle to discover, develop and achieve their entrepreneurial talent, passions and potential through entrepreneurship and enterprise education.Chutzpah Inc. is a non-profit, Registered Training Organisation delivering programs and services Australia wide. From Brisbane to Bendigo, Kalgoorlie to Caloundra, Newcastle to New York; Chutzpah philosophy and success has reached over 4,000 people in communities across 5 countries. Chutzpah is internationally recognised as a leading player in the development of entrepreneurial talent in at-risk young people.
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General Manager - Global Horizon DivisionSportsnet Corporation Pty Ltd Feb 2010 - Sep 2010Melbourne, Victoria, AuLed the Global Horizon Division of Sportsnet Holidays. Part of the Senior Management team who delivered Sportsnet Holidays as the Fastest Growing Private Business under $100m and 5th of the 2010 BRW Fast 100 list.Left Sportsnet to create the Mummu Group. -
ConsultantSustainedability Aug 2008 - Jan 2010SustainedAbility is a high performance consulting firm, partnering with our customers to increase their profitability by converting strategy into sustainable business behaviours and actions.We increase the performance of our clients by utilising the exceptional skills and executive experience of our team in the following areas; sales, marketing, supply chain, human capital, operations, strategy, innovation and entrepreneurship.Our focus is on delivering the results we are engaged to provide you, building capability that stays in your business and creating sustainable performance outcomes.
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FounderGet A Life... Health Management May 2004 - May 2009Get a Life... is a national strategic preventative health organisation which combines proven health services with innovative solutions to give busy people easier access to a healthier lifestyle.
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ConsultantMarcel Berger Consulting Jul 2005 - Jul 2008Strategic management and commercialisation consulting.
Marcel Berger Skills
Marcel Berger Education Details
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Rmit UniversityEntrepreneurship -
Wesley College, MelbourneInternational Baccalaureate
Frequently Asked Questions about Marcel Berger
What company does Marcel Berger work for?
Marcel Berger works for Mummu Cycling - Tours And Experiences
What is Marcel Berger's role at the current company?
Marcel Berger's current role is Founder.
What is Marcel Berger's email address?
Marcel Berger's email address is mb****@****dia.com
What is Marcel Berger's direct phone number?
Marcel Berger's direct phone number is +614215*****
What schools did Marcel Berger attend?
Marcel Berger attended Rmit University, Wesley College, Melbourne.
What are some of Marcel Berger's interests?
Marcel Berger has interest in Fan Engagement, New Technologies, Sports Events, Event Management.
What skills is Marcel Berger known for?
Marcel Berger has skills like Entrepreneurship, Strategy, Business Development, Start Ups, Management, Marketing, Marketing Strategy, Event Management, Sports, Sponsorship.
Who are Marcel Berger's colleagues?
Marcel Berger's colleagues are Stuart O'grady, Emily Collins.
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