Marcel Bianchi

Marcel Bianchi Email and Phone Number

Fundador e CEO @ ArchMidia
Brazil
Marcel Bianchi's Location
Brazil, Brazil
Marcel Bianchi's Contact Details

Marcel Bianchi personal email

n/a
About Marcel Bianchi

Has over 15 years of experience in business, including 4 years in the financial market. Then, he spent 8 years leading the development of ClickBus's B2B business unit from the ground, the first and largest bus ticket distribution system in Brazil. This platform connected the bus market with more than 6,000 travel agents, creating a sales machine with an annual revenue of over R$200MM. During this period, he was invited to join Brazil's Tourism Board, where he served for 2 years.In 2021, Marcel founded ArchSales, a strategic consultancy focused on three key areas: ideating new businesses and validating products, scaling sales through building sales machine, and guiding valuations as part of the mergers and acquisitions (M&A) process.By 2024, he founded his second company, ArchMidia, which is dedicated to creating a new marketing channel through Wi-Fi networks - a media platform enabling brands to explore advertising in an OOH format that effectively delivers data and transparent management similar to digital channels like Google and Facebook.Also, holds two degrees, one in Marketing and another in Business Administration, a specialization in e-commerce, and an MBA from Antonio Meneghetti Faculdade.

Marcel Bianchi's Current Company Details
ArchMidia

Archmidia

View
Fundador e CEO
Brazil
Website:
archmidia.com.br
Employees:
1
Marcel Bianchi Work Experience Details
  • Archmidia
    Fundador E Ceo
    Archmidia
    Brazil
  • Archmidia
    Founder
    Archmidia May 2024 - Present
    Brazil
    Your new marketing channel to customer acquisition and brand positionning!!!Through our WiFi networks your brand is able to create new touch points on the journey, reaching new users and complementing your marketing strategies.We integrate the best of online campaigns, the data transparency, ROI , with the huge offline audience. Go to OOH with all control that you already have doing online campaigns.
  • Tripee
    Board Advisor
    Tripee Nov 2024 - Present
  • Archsales Consultancy
    Founder
    Archsales Consultancy Nov 2021 - Present
    Brazil
    We help companies/startups to build the sales' machine, to get new clients and decreasing chrun. From go-to-market strategies to structuring processes in the entire sales life cycle, up to empowering the team on a daily basis and creating your sales playbook.We also help to be of service to create new business, aiming to transform providers and stakeholders to clients of your services/technologies, diversifying the relationship with current customers, or addressing new customer profiles, building an ecosystem beyond the product.
  • Associação Brasileira De Startups
    Mentor
    Associação Brasileira De Startups Oct 2023 - Present
  • Inovativa
    Mentor
    Inovativa Oct 2022 - Present
  • House Of Startups
    Mentor
    House Of Startups Mar 2023 - Feb 2024
    São Paulo, Brasil
  • Fecomerciosp
    Invited Board Member
    Fecomerciosp Apr 2019 - May 2022
    São Paulo
  • Clickbus
    Head Of Partnerships & B2B Sales Channels
    Clickbus Oct 2019 - Oct 2021
    Key results:* from scratch to +R$200 MM GMV / year* +6k tourism agents with access to the bus market portfolio through CB's B2B technologies (+15 diversified business models/segments, such as OTAs, metasearchs, OBTs, TMCs, Agencies, SuperApps, Digital Banks etc.)* +30 Bus Terminals key stakeholders in BR with digital presence by ClickBus strategic tech developments (the largests cities/terminals through 25 states - largest terminals in BR, including the major terminal in LATAM, "Tietê" in São Paulo)▪ direct response to the CEO over 5 years▪ Principal responsible for go-to-market strategy to the B2B business unit (ICP definition; competitor positioning; value proposition)▪ Create the Sales' PlayBook ▪ Structure the Tech Stack for sales' lifecycle▪ new business development and new revenue source through strategic partnerships for B2B and B2C business units▪ targets and OKRs definition▪ creating and structure the BP/forecasting▪ manage multi skills team management (direct/indirect), defining the structure, roles & responsibilities▪ budget management & marketing strategies▪ building process & knowledge management throughout all backoffice areas (financial; CX; data)
  • Clickbus
    Partnerships Manager
    Clickbus Sep 2017 - Sep 2019
    São Paulo
  • Clickbus
    Partnerships Coordinator
    Clickbus Sep 2015 - Aug 2017
    São Paulo
  • Clickbus
    Affiliate Marketing Analyst
    Clickbus Feb 2014 - Aug 2015
    Sâo Paulo
  • Alagev - Associação Latino Americana De Gestores De Eventos E Viagens Corporativas
    Community Member Of Technology & Innovation
    Alagev - Associação Latino Americana De Gestores De Eventos E Viagens Corporativas Mar 2019 - Feb 2021
    • Helping the digital transformation on corporate travel operations• Mapping the Agents journey and seeking out for tech solutions available at the market to the problems identified, most importantly, driving the development of new technologies to the ecosystem.
  • Itaú Unibanco
    Bankfone
    Itaú Unibanco Feb 2010 - Apr 2013
    São Paulo
  • Tivit
    Active/Receptive Service
    Tivit Feb 2009 - Feb 2010
    São Paulo Area, Brazil

Marcel Bianchi Skills

Marketing Online Google Analytics Affiliate Marketing Microsoft Excel Relationship Marketing Marketing Digital Publicidade Online Affiliate Management Marketing Affiliate Relations Online Marketing Digital Marketing Empresas Startups Call Centers Commercial Banking Marketing Social Marketing Strategy Strategic Partnerships Business Strategy Partnership Marketing Online Advertising E Commerce Business Development Desenvolvimento Empresarial Team Leadership Sales Planejamento

Marcel Bianchi Education Details

Frequently Asked Questions about Marcel Bianchi

What company does Marcel Bianchi work for?

Marcel Bianchi works for Archmidia

What is Marcel Bianchi's role at the current company?

Marcel Bianchi's current role is Fundador e CEO.

What is Marcel Bianchi's email address?

Marcel Bianchi's email address is ma****@****bus.com

What schools did Marcel Bianchi attend?

Marcel Bianchi attended Antonio Meneghetti Faculdade, Foil, Anhembi Morumbi, London Meridian College, Unicid - Universidade Cidade De São Paulo.

What skills is Marcel Bianchi known for?

Marcel Bianchi has skills like Marketing Online, Google Analytics, Affiliate Marketing, Microsoft Excel, Relationship Marketing, Marketing Digital, Publicidade Online, Affiliate Management, Marketing, Affiliate Relations, Online Marketing, Digital Marketing.

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