Marcel Desco Email & Phone Number

Brazil

São Paulo, Sp, Br

Membro do conselho de administração

Rio De Janeiro, Rj, Br

Leading Marketing and Sales teams for YDUQSYDUQ3 @ BOVESPA

Território Nacional, Território Nacional, Br

Responsible for the development / implementation of pricing strategies, product portfolio evolution and go-to-market campaigns.

Milan, Italy, It

Responsible for the wholesale business in Latin America Region, considering 3 subsidiaries (Argentina, Colombia and Chile) and management of 5 distributors serving Central America, Paraguay, Uruguay and Ecuador Development and implementation of project to carve out distributors and setup of Luxottica offices in Colombia and Chile, improving market presence and profitability, besides the centralization of operations in Mexican Hub leveraging current structure to develop people and increase return to shareholdersNegotiation with clients on: market expansion / investments, development plans to increase number of doors served and level of doors, deployment of product campaigns in point of sales / sales force / customer incentivesLeadership of a team of >60 people based in 4 different countries and with different roles (sales force, country management, finance, logistics, marketing) and direct management of 10 talents supporting through coaching and proactive support on daily activities

São Paulo, São Paulo, Br

Management consulting firm with +13 offices worldwide and >70 partners Managed sell side valuation and merger negotiation support; Developed strategic preparation of a Wi-Fi company for a merger negotiation with a major mobile carrierDeveloped Private Equity / M&A practice in Brazil; leading commercial efforts and approach of potential clientsDirected cost structure review and identification of potential savings opportunities in labor for global petrochemical company

Br

Led New businesses and strategic planning division with 3 managers as direct reports; Directed production planning and revamp with 2 managers as direct reports with 50+ employees; Managed the retail operations and performance improvements with 1 manager as direct report with 5 employees (created initiatives to push sales at 140+ stores and 1500+ saleswomen)Development, planning, and implementation of new businesses for Vivara: E-Commerce (R$15MM in 2013, launched June 2011), watches assembly line (1,200 watches/day capacity, launched March 2013) and a 2nd brand in the jewelry marketResponsible for the performance management and development of initiatives regarding turnaround sales and store profitability for 140+ retail stores in Brazil, including target setting, result reviews, and turnaround development plans focused on increasing revenue growth (+20% in 2012 and +12% in 2013, same stores)Implemented several efficiency and profitability initiatives: review of current discount structure (increase of R$8MM in revenues, +12% of current base), renegotiation of remuneration indexes for sales force, and definition of new hiring standards (commission-only, reducing fixed cost increase)Developed complete roadmap for establishment of a new company brand focused on the low-income marketImproved jewelry factory by establishing new control mechanisms and process improvements within product developmentABOUT THE COMPANYBrazilian major producer and retailer of jewelry with 150+ stores, 3k+ employees

Milan, Italy, It

Direct participation in 20+ projects collaborating with company C-level executives in multiple sectors (telecom, durable goods, oil, and gas) regarding various themes (new business entrance strategy, financial planning, and valuation)Managed client engagements and prepared turnaround plan for a Brazilian fixed telecom operator (R$800MM turnover) focused on revamp of current business and identification of new growth levers (e.g. acquisition opportunities)Performed valuation and deal structure development (sell-side) on (R$1B+ deal) for sale of major mobile carrier communications sites to leading owner/provider of infrastructure to mobile carriers and broadcasting industries Conceptualized commercial offer of internet connectivity through Wi-Fi reducing 3G network usage and avoiding CAPEXIdentified R$10MM+ pay saving opportunity at a major mobile operators’ holding operations in Brazil, sustained by the reduction of 100 headcounts and increased in managerial accountability for productivityCreated business plan and negotiated implementation of a partnership between major mobile operators in Brazil and a financial institution focusing on commercial exploration of operator’s client base to boost sales of financial services

Milan, Italy, It

ACHIEVEMENTS♦ Formulated repositioning strategy in Brazil for one of the largest Japanese groups including portfolio review (current and prospective), prioritization of identified business opportunities, and assessment of potential targeted value♦ Obtained cost savings of 10% coupled with better utilization of resources through identification of operational efficiency opportunities for major provider of conditioned storage facilities for bulk liquids; Diagnosed current situation; managed 8 work streams for identification and valuation of operational improvements; Directed (2) consultants and (2) client team members♦ Executed fairness opinion valuation of a petrochemical distribution company (US$50MM deal) for a major player in Oil & Gas sector, contemplating projection of addressable market/company results and DCF valuation on multiple scenarios♦ Developed strategy for major European home appliances manufacturer to enter Latin American white goods market; assessed macro-economic outlook, identified main markets and potential acquisition targets, made “quick-valuation” of selected players♦ Created corporate governance structure (processes, policies and report structure) and annual budget (ethical and non-ethical lines of business) for major Brazilian family-owned pharmaceutical company under professionalization process♦ Restructured logistics operations plan for key mobile carrier in Brazil; led to time reduction by >40%; cleaned order processing backlog and operational accountability; Developed planning and control mechanisms and coordinated of improvement actions

Amsterdam, Nl

Key decision-making role for capital remittance, foreign currency exposure, and assessment of investments in companiesAssessed finances of proposed business cases evaluating cash flow and net present value to guarantee economic value added and to support the Managing Board in the decision making processDeveloped financial models assessing viability of new investment opportunities and projected business units’ resultsTracked and forecasted bank’s capital (R$9B) performance; Identified opportunities to enhance income and improve business units’ performance, vis-à-vis market information, actual business performance, and macroeconomic premisesPerformed forecasting, business performance tracking & business plan corporate value impact for consumer finance businessPresented key analysis of diverse topics to Managing Board on Brazilian market characteristics, business evolution, and trendsDelivered quarterly performance reviews to resources allocation/performance management committee and investor relationsJoined bank as a management trainee contributing to driving a local Shared Services Platform development proposal based on new business strategy assessment; Rotations: treasury products, risk management, general business (finance & marketing)

Worldwide, Oo

Internship / trainee program - class of 2003Identified business process threats and improvement opportunities; collaborated with and presented to top management teams

Les Clayes-Sous-Bois, France, Fr

Advanced Management Program

Aacsb Accreditation: Graduate Certification, Specialization In Business Management (Ceag) Focus On Finance

Bachelor Of Science (B.S.) In Computer Engineering, Industrial Engineering, Systems And Process Optimization

Master Of Business Administration (Mba) In Banking, Banking, Corporate Finance And Strategy

Education record