Marcel Esteban Email & Phone Number

• Strategically assisted clients in planning and producing videos.• Conducted regular biweekly/monthly strategy calls to enhance client engagement.• Optimized processes and eliminated obstacles, empowering clients to increase video production.• Established and guided the creative vision, art direction, and strategic planning for each client project.• Converted client requests and feedback into clear, actionable directions for the creative team, including motion graphics designers, animators, designers, and video editors.• Developed visual concepts for storyboards and assisted in scriptwriting and editing to streamline video planning.• Ensured each video adhered to high standards, enhancing client brand visibility and impact.• Increased the creative output and efficiency of each project.• Enforced agency processes and standards within the internal team.• Managed team availability, workload, and task distribution to optimize productivity.• Oversaw budgeting and resource allocation for each client account.• Standardized workflows through templates and documented processes to improve video quality and production value.

• Spearheaded creative direction across various projects, delivering standout designs, compelling copy, and innovative content strategies tailored to exceed client expectations, resulting in a remarkable 25% uptick in conversion rates.• Fostered a culture of effective communication and collaboration, fostering synergy within cross-functional teams and client relationships. Utilized strong interpersonal skills to ensure clarity of creative vision and objectives, fostering an environment conducive to exceptional project outcomes.• Conducted branding discovery sessions with clients, leveraging adept communication skills to uncover their unique brand essence, objectives, and audience insights. Collaborated closely with clients to translate insights into refined brand identities and messaging strategies resonating with their target audience.• Directed the development and implementation of brand identity systems, encompassing visual elements and voice and tone guidelines. This meticulous approach guaranteed consistency in visual design and messaging across all creative assets and touchpoints.• Demonstrated UI/UX expertise and provided strategic design leadership for cross-organizational projects and activities, enhancing user experiences and significantly elevating brand engagement.• Supported junior team members through mentorship and guidance, nurturing their professional growth and ensuring alignment with the brand's creative vision.

Boston, Massachusetts, Us

• Spearheaded the delivery of high-quality creative projects from inception to delivery, ensuring on-time delivery and transparent client communication.• Supported and developed a team of 6 direct reports, including designers, copywriters, and videographers, fostering a supportive work environment and elevating the quality of their work experience and output.• Conceptualized and executed creative strategic campaigns, landing pages, animation assets, and brand refresh projects for leading B2B SaaS/Tech brands, establishing successful relationships with 16 clients and C-suite-level contacts across digital/social channels.• Drove internal marketing efforts, leading the development and implementation of brand identity systems.• Advocated for best-in-class creative processes, resulting in consistent brand identity across all marketing projects.• Provided strategic insights into creative briefs, delivering high-quality work that met requirements and exceeded expectations.• Stayed on top of industry trends and emerging technologies, leveraging performance data to optimize creative assets and deliver innovative solutions.• Fostered strong and lasting client relationships through effective communication and collaboration, leading meetings related to creative strategy and deliverables.

Boston, Massachusetts, Us

• Help concept, design and execute innovative ad campaigns and experiences for global brands• Partner with copywriters, designers, directors of demand generation to create B2B focused solutions that deliver on objectives• Assist in creating campaigns under the guidance of the Creative Director, collaborating with internal teams, and client feedback• Deliver high-quality designs, scroll-stopping copy, and stellar art direction for campaign strategies• In-depth understanding of Sketch, Figma, Motion Graphics, Graphic Design, and UI/UX design• Data-driven and obsessed with understanding customers and creating work that delivers results• Present ideas and campaigns to internal stakeholders for client feedback• Proven ability to ideate for digital and social marketing• Ability to manage multiple projects and a team of 4 Senior Designers and 2 Senior Copywriters in order to meet clear deadlines

Boston, Massachusetts, Us

• Oversee all design projects, from conception to delivery, collaborating with internal & external stakeholders• Work closely with the Art Director and Directors of Demand Generation to produce creative social media ads, landing pages, etc• Design, build, and execute creative campaigns across digital/social channels for leading B2B SaaS/Tech brands while integrating the fun and engaging creativity captured in B2C branding • Continue to visually evolve the Refine Labs Brand• Maintain brand consistency throughout all our marketing projects• Maintain knowledge of and stay up to date on, the latest industry technology, trends, and techniques• Understand and optimize created assets based on performance data• Effectively manage multiple projects and stakeholders

Tustin, California, Us

• Utilized a diverse range of design skills encompassing UI design, motion graphics, graphic design, videography, illustration, and animation to innovate and elevate all marketing materials, with a primary focus on content marketing creation.• Collaborated closely with the Art Director, project manager, and stakeholders to ideate and execute brand materials that exceed expectations, ensuring alignment with brand and content strategies.• Crafted compelling visual stories tailored to various platforms and audiences, enhancing brand messaging and driving engagement across all social channels.• Demonstrated expertise in connecting consumer needs, product designs, concepts, and design principles to create exceptional consumer experiences, optimizing content for maximum impact and resonance.

Newport Beach, California, Us

• Spearheaded the development of graphics for websites, social media platforms, including the Evolus app, ensuring alignment with brand guidelines and company vision. Leveraged expertise in motion graphics, graphic design, and illustration, contributing to a 20% increase in customer engagement and surpassing established goals.• Managed and curated content for the Evolus blog, ensuring consistent quality, relevance, and alignment with brand messaging. Additionally, created diverse content for social media channels, integrating motion graphics, graphic design, and illustration to enhance brand awareness and drive engagement.• Mentored junior design staff, cultivating a collaborative culture of knowledge sharing, innovation, and creative excellence, resulting in elevated team performance and project outcomes.

Irvine, California, Us

• Directed the end-to-end process of content creation, from set design to post-production, overseeing Directive's blog, social media platforms, web copy, video editing, animation, promotion, and engagement to ensure captivating and high-quality output.• Formulated and implemented a cohesive content strategy spanning multiple mediums, harmonizing marketing efforts with Sales objectives and aligning content initiatives with overarching organizational targets.• Collaborated extensively with the proactive Sales team to craft persuasive content tailored to diverse audiences, boosting engagement and driving sales conversions.• Generated and analyzed various content formats, ranging from thought leadership pieces to social media updates, showcasing a profound grasp of the organization's distinct value proposition.• Managed project timelines and budgets, collaborating cross-functionally to deliver content in adherence to established guidelines and deadlines.• Advocated for creative excellence and professionalism, fostering innovation and maintaining high standards organization-wide.

Aliso Viejo, Ca, Us

• Provided visionary leadership and strategic direction to a creative team of 4, driving the development of innovative and impactful design concepts across various media channels, including print, digital, and social.• Directed and managed all creative aspects of marketing campaigns, ensuring cohesive brand messaging, visual consistency, and alignment with client objectives.• Collaborated closely with clients to understand their brand identity and marketing goals, translating their vision into effective and compelling design solutions that resonated with target audiences.• Oversaw the end-to-end creative process, from conceptualization to execution, ensuring projects were delivered on time and within budget while maintaining the highest quality standards.• Led brainstorming sessions and creative ideation, fostering a collaborative environment that encouraged the exploration of fresh ideas and unique approaches to design challenges.• Mentored and guided a team of designers, providing constructive feedback, professional development opportunities, and support to enhance their creative skills and ensure consistent design excellence.

Aliso Viejo, Ca, Us

• Led a team of designers and collaborated closely with cross-functional teams to develop and execute creative concepts for a variety of projects, ensuring alignment with client objectives and brand guidelines.• Designed and produced high-quality visual materials, including print and digital advertisements, marketing collateral, branding assets, and website graphics, contributing to the success of integrated marketing campaigns.• Conceptualized and executed innovative and visually compelling designs that effectively communicated key messages and resonated with target audiences, resulting in increased brand visibility and engagement.• Provided mentorship and guidance to junior designers, fostering their professional growth and ensuring consistency in design quality across projects.• Managed multiple projects simultaneously, from initial concept to final production, while adhering to tight deadlines and maintaining a strong attention to detail.• Collaborated with clients to understand their design needs and preferences, translating feedback into actionable design solutions and building strong client relationships.

Aliso Viejo, Ca, Us

• Collaborated with the marketing team to conceptualize and design a wide range of visual materials, including digital advertisements, social media graphics, print collateral, and branding elements.• Translated client objectives and marketing strategies into visually engaging and effective design solutions, ensuring consistency with brand guidelines and messaging.• Created eye-catching and impactful designs that captured target audiences' attention and communicated key messages, contributing to successful marketing campaigns.• Participated in brainstorming sessions and design critiques, offering creative insights and contributing to the development of innovative marketing concepts.• Utilized industry-standard design software to create and edit graphics, illustrations, and layouts, maintaining a high level of design quality and attention to detail.• Collaborated with cross-functional teams, including copywriters, photographers, and web developers, to deliver integrated and cohesive marketing materials that met project goals and deadlines.

Springfield, Va, Us

• Spearheaded the creative direction of visual design projects in collaboration with Stan Lee and his team, translating concepts into compelling and impactful graphic designs.• Oversaw a team of graphic designers, providing guidance, mentorship, and creative direction to ensure the delivery of high-quality designs that aligned with Stan Lee's vision and brand.• Conceptualized and executed a wide range of graphic design materials, including promotional materials, comic book covers, merchandise, and digital assets, consistently maintaining the iconic Stan Lee aesthetic.• Collaborated closely with writers, illustrators, and other creatives to develop cohesive visual narratives that enhanced storytelling and brought Stan Lee's characters and universes to life.• Managed multiple design projects simultaneously, adhering to strict deadlines and maintaining a high level of attention to detail and creative excellence throughout the design process.• Played a key role in preserving and evolving Stan Lee's legacy by ensuring that all graphic designs captured his unique creative spirit and resonated with fans, contributing to the enduring impact of his work.

• Co-founded and co-owned Disabled Bunny, contributing to the establishment and growth of the company's brand identity, creative direction, and overall vision.• Played a pivotal role in crafting visually captivating and emotionally resonant video content, utilizing a range of footage, audio, and effects to create compelling narratives and capture unique stories.• Collaborated closely with clients, fellow co-owners, and team members to conceptualize and execute video projects that align with creative visions and project objectives, ensuring each edit effectively conveys the intended message.• Demonstrated expertise in industry-standard video editing software, including Adobe Premiere Pro and Final Cut Pro, to meticulously assemble, edit, and refine raw footage into polished and impactful visual content.• Orchestrated the seamless integration of audio elements such as dialogue, music, and sound effects, enhancing storytelling and creating immersive viewing experiences that resonate with diverse audiences.• Efficiently managed multiple video editing projects concurrently, adhering to stringent deadlines and fostering effective communication and coordination within the team to ensure the timely delivery of high-quality content.

Us

• Edited and crafted compelling and emotionally resonant event and wedding films, weaving together footage, audio, and effects to tell captivating stories that capture the essence of each occasion.• Collaborated closely with clients and creative team members to understand project goals and vision, ensuring that the final edits align with the clients' preferences and expectations.• Employed proficient knowledge of industry-standard video editing software, including Adobe Premiere Pro and Final Cut Pro, to meticulously assemble and refine raw footage into polished and engaging final productions.• Integrated music, sound effects, and audio enhancements to enhance the overall cinematic experience, creating immersive and impactful narratives that evoke emotions and memories.• Leveraged a keen eye for detail to maintain consistency in visual style, pacing, and continuity throughout the edited content, resulting in seamless and professional final products.• Managed multiple projects simultaneously, adhering to deadlines and maintaining clear communication with the team to ensure efficient workflow and timely delivery of high-quality videos.

Us

• Implemented high-quality design initiatives to elevate product and business brands• Maintained brand standards and specifications on all printed and online material while working collaboratively with client’s marketing department• Designed from conception through completion of flyers, magazine articles, menus, banners, and signage• Reviewed and adjusted art assets for all creative projects to maintain high standards of aesthetic quality• Delivered designs that can cross the mediums of online, print and video (i.e. website landing pages, social media, infographics, brochures, business cards, flyers)• Effectively communicated verbally with internal corporate team to help determine the direction of future creative projects

Los Angeles, Ca, Us

• Collaborated as a Stereo Compositor on high-profile film projects, such as Transformers, Green Hornet, Shrek, and The Smurfs, contributing to the creation of visually stunning and immersive 3D experiences.• Applied expert knowledge of stereoscopic principles and techniques to seamlessly integrate visual elements and enhance depth perception in scenes, elevating the overall quality of the final film product.• Utilized industry-standard software and tools to meticulously refine and composite stereo shots, ensuring precision and accuracy in alignment, depth, and visual aesthetics.• Worked closely with the creative team, including VFX artists, compositors, and supervisors, to achieve cohesive and captivating 3D effects that brought characters and scenes to life.• Implemented artistic and technical feedback from supervisors and directors to fine-tune stereo compositions, achieving artistic vision while maintaining technical integrity.• Played a vital role in the post-production pipeline, collaborating with colleagues to meet tight deadlines and contribute to the successful delivery of remarkable 3D content for blockbuster films.

• Developed visually captivating and culturally sensitive promotional materials, including brochures, flyers, and posters, to enhance the Garden's events and activities.• Collaborated closely with the marketing team to create engaging digital content for social media platforms, leveraging design to effectively communicate the Garden's unique offerings.• Designed and maintained the Garden's website, ensuring a user-friendly experience and consistent visual branding that reflected the Garden's essence.• Conceptualized and executed creative designs for special exhibitions and installations, capturing the Garden's spirit and enhancing visitors' experiences.• Produced eye-catching signage and wayfinding materials to guide visitors throughout the Garden's picturesque landscapes and exhibits.• Worked closely with cross-functional teams and external partners, ensuring a seamless integration of design elements and maintaining a cohesive visual identity across all touchpoints.