Marcel F. Email & Phone Number

Los Angeles Metropolitan Area

• Crafted timely, live tweets and provided community management for the 2023 GRAMMY Awards
• Developed original content ideas to support the major cultural moment of De La Soul's discography coming to streaming services
• Strategized and created original, evergreen content ideas for the Chief Content Officer

Los Angeles Metropolitan Area

• Concepted & produced the “2KStyle” content series for New Tales From The Borderlands, a first of its kind for a narrative based game highlighting brand new character customization options
• Created & executed a robust social and content strategy for the 10th Anniversary of Borderlands 2 that led to more than a 20% increase in positive sentiment and engagement
• Spearheaded the organic social strategy for the release of New Tales From The Borderlands
• Supervised the social campaign for Tiny Tina’s Wonderland and the end of the award winning campaign for The Quarry

Burbank, California, United States

• Developed & executed award winning social campaigns for DC’s Peacemaker and the Snyder Cut
• Tripled the social following and engagement across Facebook, Instagram, and Twitter for DC’s Doom Patrol and DC’s Titans in three months using data to inform a fan-first overhaul
• Maintained a consistent 4%+ engagement and impression rate on every assigned account
• Orchestrated national OOH mural experience for the Fresh Prince Reunion utilizing data to identify top opportunity marketsAWARDS:DC's Peacemaker - Shorty Awards
• Best Twitter Presence (Gold)
• Best TV Show on Social (Bronze)Zack Snyder's Justice League - Shorty Awards

Burbank, CA

• Created and executed integrated marketing plans for the ESL Pro League 2020 Denver
• Established new, strategic partnerships with colleges, arcades, school districts, and local eSports influencers to support the ESL Pro League 2020 and beyond
• Developed & managed content strategy including creative execution, copywriting, & digital/social assets for tournaments and evergreen efforts

My digital clips for Billboard can be found at the link below:https://www.billboard.com/author/8461615

My digital clips for Vibe can be found at the link belowhttps://www.vibe.com/author/whutupdoe

Greater Los Angeles Area

• Served as the first Social Media Manager for Netflix’s multicultural vertical Strong Black Lead, producing the brand’s most successful content
• Solidified Netflix’s Rhythm & Flow’s position in culture as the first Hip-Hop reality competition show of its kind - developing content and identifying cultural moments to participate in
• Created a 40 page cultural research deck for HBO’s The Watchmen that informed how the show navigated the multicultural sci-fi fan space
• Assisted in the development & execution of the award winning Team Tommy vs Team Ghost social strategy for season 6 of Power for Starz
• Planned, strategized, programmed, and executed a robust experiential strategy for HBO’s The Shop at ComplexCon 2018 partnering with Capitol Records for a weekend of “Capitol Conversations” to bring The Shop talk to the.

Greater Los Angeles Area

• Developed & executed the multicultural and OOH marketing campaign for LiveMe’s Live Underground x NYC in-app contest and IRL concert series culminating in a pop-up concert at Central Station starring Wyclef Jean
• Scouted in-app talent to develop, leading to a triple digit percentage increase in user following and payouts for influencers
• Executed national, in-app content management campaigns that translated to LiveMe’s success as the top live streaming app in the marketplace

Greater Los Angeles Area

• Writing samples available upon request or visit: http://hiphopdx.com/author/Marcel%20Williams
• Co-Hosted live weekly, interactive show to 10k+ live viewers

Greater Los Angeles Area

• Led the #1 Google Express team in volume and productivity nationwide for 12 months straight
• Trained and managed a team of 40+ reps to execute tasks, meet productivity goals, and daily deadlines.
• Managed employee performance through metrics to develop operational improvements that directly contributed to year long #1 status
• Worked closely with Google Product Management and Engineering to implement ongoing product development changes
• Developed daily action and staffing plans based on live data to ensure order efficiency

Greater Detroit Area

Greater Detroit Area

• Created trend analysis reports and carried out research initiatives
• Hosted client functions for high profile market influencers
• Implemented regional marketing and promotional campaigns for major record labels
• Executed live event/brand activation tasks at various festivals for major entertainment brands

Greater Detroit Area

• Created regional marketing and promotional strategies for independent merchants across the Midwest
• Executed national marketing campaigns across the Midwest
• Responsible for the management and delivery of all physical and digital assets for 7 record labels (Interscope, A&M, Geffen, Island Records, Def Jam, Motown, & Universal Republic)

Certificate, Music Business

Associates, Business Administration And Management, General

Certification, Television & Radio Production

Studied live in-studio production, studio camera technique, video editing, technical directing, and producing.