Marcel Gardner Email and Phone Number
Marcel Gardner work email
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Marcel Gardner personal email
Results-driven Marketing and Sales Director with a passion for creating impactful digital strategies, building strong brands, and delivering exceptional content experiences that drive revenue growth. With a proven track record in both marketing and sales, I excel in developing and executing integrated campaigns that not only resonate with target audiences but also lead to successful sales conversions.My expertise spans a broad spectrum of sales and marketing, where I've successfully collaborated with diverse clients, including groups and corporate partnerships. I specialize in understanding the unique needs and preferences of various client segments, tailoring strategies that foster lasting relationships, drive business growth, and achieve sales targets.My approach leverages data-driven insights to identify market opportunities, ensuring that my marketing and sales strategies align with the evolving landscape. I possess a keen eye for emerging trends and adapt quickly to stay ahead of the curve, keeping my initiatives innovative and relevant to maximize both brand visibility and sales performance.I am a strong believer in the power of storytelling, creating compelling narratives that engage and resonate with audiences to inspire action and drive sales. My passion extends to crafting impactful content that educates, inspires, and converts leads into loyal customers. My goal is to forge meaningful connections with consumers that lead to sales success.Collaboration and teamwork are essential components of my work ethic. I thrive in cross-functional environments, aligning marketing and sales initiatives with broader business goals. My experience includes managing internal and external stakeholders, fostering relationships with key partners, and driving successful collaborations that result in increased sales revenue.With a creative mindset and a data-driven approach, I continuously seek opportunities to optimize marketing and sales strategies, delivering outstanding results that exceed business objectives. I am excited to leverage my skills and experience to contribute to a dynamic organization's growth and achieve marketing and sales excellence.Let's connect and explore how we can drive revenue growth and sales success together!
Paychex
View- Website:
- paychex.com
- Employees:
- 18293
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Paychex
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Director Of Marketing & SalesCalibunga Waterpark Dec 2024 - PresentSan Jose, California, Us- Brand Strategy & Development: Lead the rebranding of CaliBunga Waterpark, evolving its visual identity, messaging, and market positioning. Guide the branding and market development of Cal Soleil Wine Garden to align with company goals and demand.- Strategic Marketing & Sales Planning: Develop and execute marketing and sales strategies to position CaliBunga Waterpark as Northern California's leading destination, focusing on brand differentiation and revenue growth.- Digital Marketing & Online Presence: Oversee digital marketing, including website management, social media, and email marketing, to boost online engagement, traffic, and brand visibility.- In-Park Events & Promotions: Plan and execute high-impact in-park events and promotions to enhance guest experience, increase attendance, and build customer loyalty.- Public Relations & Corporate Communications: Develop PR strategies to secure media coverage, manage crisis communications, and maintain brand integrity. Ensure consistent messaging across all platforms.- Partnership & Vendor Relations: Build and maintain strategic partnerships with vendors, sponsors, and stakeholders. Collaborate on joint marketing efforts to increase brand reach and drive customer engagement.- Operations & Systems Management: Optimize internal systems, including ticketing and CRM platforms, to streamline operations, enhance customer experience, and improve efficiency.- Team Leadership & Development: Lead a high-performing marketing team, fostering innovation, accountability, and growth through mentorship and professional development.- Market Research & Competitive Analysis: Conduct market research and competitor analysis to identify trends, customer needs, and growth opportunities. Use insights to adjust marketing strategies.- Budget Oversight & Resource Allocation: Manage the marketing and sales budget, ensuring efficient resource allocation and evaluating ROI for optimal financial performance. -
Senior Marketing & Sales ManagerCalibunga Waterpark Apr 2024 - Dec 2024San Jose, California, Us- Rebranding & Brand Development: Lead the rebranding efforts for CaliBunga Waterpark including updating visual identity, messaging, and brand positioning. Assist in branding and development of Cal Soleil Wine Garden- Sales & Development: Oversee group sales initiatives, cultivate relationships with community and corporate partners, and drive revenue through targeted sales campaigns.- In-Park Events & Promotions: Conceptualize, plan, and execute engaging in-park events and promotions to enhance guest experience and drive attendance.- PR & Communications: Develop and implement PR strategies to generate positive media coverage, manage crisis communications, and maintain brand reputation.Partnership Management: Cultivate and maintain strategic partnerships with vendors, sponsors, and industry stakeholders to support marketing initiatives and drive revenue.- Digital Media Management: Manage all digital media channels, including website, social media platforms, and email marketing campaigns, to increase brand visibility and engagement.- Internal Systems Management: Oversee the implementation and optimization of internal ticketing systems to streamline operations and enhance guest experience.- Collaboration: Work closely with the General Manager, CEO, and executive team to align marketing efforts with overall business objectives and ensure seamless execution.- Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of creativity, innovation, and accountability.- Market Research & Analysis: Conduct market research and competitor analysis to identify opportunities for growth and stay ahead of industry trends.- Strategic Planning: Develop comprehensive marketing strategies to position CaliBunga as the premier water park destination in Northern California and drive revenue growth.- Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources and maximum ROI.
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Strategic Business ConsultantShowtime Basketball Academy Jan 2021 - PresentSan Jose, Ca, Ushttps://www.showtimebasketballacademy.com/Marketing & Branding: - Develop marketing strategies to increase visibility and enrollment in the academy’s programs. - Conduct market research to identify trends, competitors, and potential partnerships within the basketball community.- Implement a cohesive brand strategy that highlights the academy's core values and mission.- Oversee strategic alliances with local businesses for sponsorship and partnership opportunities.- Consult social media and digital marketing efforts to engage the target audience effectively.- Identify target demographics & develop targeted outreach for player recruitment and retention strategies.- Collaborate with local media outlets for features and interviews to raise awareness and credibility within the community.Business Development:- Develop and implement strategic business plans to enhance player development programs.- Establish growth opportunities in the local and regional basketball markets.- Create a roadmap for program expansion, including timelines and resource allocation.- Foster a culture of continuous improvement by encouraging feedback and implementing best practices in training and business operations.- Identify and pursue grants and funding opportunities to support program enhancements and scholarships.Strategic Planning- Establish a long-term vision for the academy, aligning with industry trends and community needs.- Evaluate the implementation of strategic plans, adjusting as necessary.- Leverage technology to streamline operational processes and improve services.- Align financial planning with strategic objectives to ensure sustainability and growth.- Monitor and evaluate the implementation of strategic plans, adjusting as necessary- Track trends in youth sports and player development to adapt offerings accordingly.-Conduct annual strategic reviews to assess the effectiveness of current initiatives and adjust goals as necessary. -
Sports Basement MarketerSports Basement Apr 2024 - PresentSan Francisco, California, Us- Work closely with the Sports Basement Marketing and Management teams to host in-store events of impact at all SF locations. - Implementing best practices for the in-store event experience that are both inspiring and motivating to staff and management. - Business Development: Support the marketing team in securing new opportunities- Digital Marketing Support: Post engaging and compelling content through our digital channels- Conduct research to identify events that have not yet been hosted and implemented at our locations- Actively demonstrate commitment to the growth and success of in-store community classes, both virtual and in-store. - Develop strategies to make Sports Basement community programming more impactful and successful. - Showcase dependability through collaborative efforts and independent work to consistently produce high-quality results with minimal supervision- Create inviting community spaces/venues: Ensuring they are well-stocked and re-organized pre and post-events. Prioritizing cultivating an environment of diversity and inclusion.- Create FAQ Handbooks (alongside the Director of Marketing and Management) encouraging event partners to be self-sufficient (AV Setup, etc) - Market research to identify new cool, vibey, out-of-the-box events that showcase Sports Basement as so much more than retail. - Represent Sports Basement at field events delivering an experience that energizes Sports Basement advocates. - Host cheer squads that are the envy of other businesses and that have staffers begging to participate. -
Regional Marketing Manager - East BaySports Basement Oct 2023 - May 2024San Francisco, California, Us- High level corporate and community collaboration led to Exceeding Q4/Q1 revenue goals by 126% - Spearhead and oversee all marketing efforts within the East Bay region, demonstrating flexibility and adeptness in prioritizing tasks to ensure all management objectives are met.- Continuously refine and optimize existing marketing strategies to effectively engage the Bay Area market.- Manage large-scale events, develop corporate, community, and school partnerships, identify and participate in community events, and host in-store events to captivate and engage attendees.- Collaborate with the Director of Marketing and Store General Managers to drive store traffic and increase sales, leveraging Sports Basement's historical success.- Oversee marketing partnership development for a regional cluster of 3 stores, identify, analyze, and secure new partnership opportunities, leveraging existing partnerships to foster a mutually beneficial ethos regionally.- Own high-impact regional events with company-wide implications, refining and advancing the Basementeer loyalty and community giving program.- Foster high-impact corporate partnerships that transcend retail, curate experiences for community partners, represent Sports Basement at community events, and consistently explore growth opportunities at both local and national levels.- Generate compelling social media campaigns and posts, contributing to large-scale efforts to drive visits and sales.
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Raging Waters San Jose - Marketing & Sales ManagerPalace Entertainment Feb 2023 - Oct 2023West Mifflin, Pennsylvania, Us- Direct, Lead, Monitor and Mentor the marketing team in all park related activities to ensure proper marketing brand and standards are in place- Coordinate and execute core marketing programs including social media, ticketing/promotional strategies, event marketing, content development, and partner programs- Develop and execute B2B/Group sales programs to align promotional and sales strategies to optimize ticketing revenue, drive awareness for group sales programs and packages- Drive content, campaign planning, and execution for owned media channels including social media, email, and the park website- Coordinate with corporate Palace Entertainment marketing team and the Parques Reunidos teams to ensure fluidity of the marketing plans and execution- Research, analyze, and monitor financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized- Develop and implement annual marketing plans, communication plans, and budgets for the park- Lead and implement strategies within shared and owned media channels, Managing local earned media efforts, including traditional media an influencers- Partner with paid media team to align paid campaigns to key promotional windows and communications objectives- Collaborate and engage with park leadership team, as well as other company stakeholders, in developing and executing a high-performance plan- Compile, analyze, and distribute financial and performance metrics required to meet long-term company objectives- Coordinate efforts with other Park Departments to continually improve and deliver quality guest experiences to customers in all areas. - Keen instincts for growing earned media opportunities, and leveraging social media to gain awareness for ticket offers, events, and programming. Drive local PR opportunities to generate exposure for attendance driving initiatives -
Account ExecutiveYelp May 2021 - Mar 2023San Francisco, Ca, Us- Educated, strategized, and successfully sold over 200k Yelp advertisement programs through a high volume of outbound sales-Learned clients’ business objectives/challenges and aligned Yelp’s advertising solutions to help accomplish their goals.- Partnered with clients to develop a cohesive Local strategy utilizing branding and conversion products, local search campaigns, and customer engagement tools.- Responsible for the full sales cycle from prospecting to close and account management- Work collaboratively with a team of 12-15 Account Executives to devise strategic sales solutions to achieve and exceed the departments’ monthly, quarterly, and yearly KPIs- Ensured that Yelp’s products, policies, and pricing were communicated clearly and accurately to all prospective clients and that they left with a positive impression from that interaction.
Marcel Gardner Education Details
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San José State UniversityMarketing Concentration -
San José State UniversityMass Communication/Journalism
Frequently Asked Questions about Marcel Gardner
What company does Marcel Gardner work for?
Marcel Gardner works for Paychex
What is Marcel Gardner's role at the current company?
Marcel Gardner's current role is CaliBunga Waterpark / Cal Soleil Wine Garden - Director of Marketing & Sales.
What is Marcel Gardner's email address?
Marcel Gardner's email address is mg****@****elp.com
What schools did Marcel Gardner attend?
Marcel Gardner attended San José State University, San José State University.
Who are Marcel Gardner's colleagues?
Marcel Gardner's colleagues are James S., Rita Waller, Carrie Sumners, Alexis Carroll, Charisma Sutton, Megan Shaughnessy, Ashlynn Fenton.
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