I'm a London based creative digital marketing professional & business owner specialising in digital strategy, paid social ads, direct-to-fan marketing as well as digital audience and brand building in the music and entertainment industry.Obsessed with direct-to-fan digital marketing, digital advertising and audience analytics, my company Playliveartist helps artists, managers, venues, record labels and festivals in the music industry navigate the digital world, stand out from the crowd and grow their audience through strategic digital marketing. While traditional PR companies focus on brand marketing, here at Playliveartist we are all about performance marketing and sales through digital channels. In addition to working with the likes of Sony Music, Joss Stone, Dave Stewart, Closer Artists, B-Unique, Fleur East, Kingfishr, The Sherlocks, Ferris & Sylvester, Xenomania, Cute Bad, Julie Bergan (Warner Music), Max Cooper (The Wild Seeds), Liv Dawson and Clap Your Hands Say Yeah (Secretly Group) I have been involved in music related brand projects with Rimmel (#IWILLNOTBEDELETED), Revlon and the Tommy Jeans’ spring 21 campaign.I spoke on panels about digital advertising at The Great Escape Festival music conference in 2019 in the UK, Line Check Festival Italy in 2018, By:Larm Oslo in Norway in 2020, M4Music Conference in 2021 and Swiss Live Talents Conference Fribourg in 2022. Recently, I spoke at the International Live Music Conference ILMC in London in 2023, was featured in IQ Magazine in 2023 and will be speaking at Sound City Conference in Liverpool in 2025.Passionate about music and entertainment, I originally started my career as a live music promoter. Today, my team of digital experts and I consult companies in music and entertainment on the digital marketing and strategy via my agency Playliveartist Ltd.Within 8 years, I've taken my freelance work to become an employer to 4 people through my company Playliveartist Ltd, I love running and developing this start up company and I am still as passionate about music as I was on day one.