Marcelina Cybulska Email & Phone Number

Boulder, Colorado, United States

Velvet Hammer is a personal healing journey turned LLC. We help foster brand relationships, curate clever content, collaborate, innovate, strategize, and manage marketing initiatives from seed to sale. VH will keep your projects on track, on budget, and on time!Types of projects to partner with VH on:- Ideation- Innovation- Hospitality- Social Media- Trendspotting- Content Curation- Creative Strategy- Event Planning- Event Execution- Event Management- Brand Development- Brand Management- Concept Development- Product Development- Service Development- Project Management- Resource Management

Boulder, Colorado, United States

- Audited and refined the brand's look, tone, and feel to create a cohesive online presence- Grew the brand’s social media community by an average of +35% across all platforms- Revamped the Shopify merchandise store in partnership with the web development team- Increased website traffic by repurposing and sharing content in a convenient and digestible way- Devised and managed both paid and organic email marketing campaigns utilizing Klaviyo

Chicago, Illinois, United States

This committee supports, executes, and acts as a sounding board for IWC's marketing and communication strategies. I helped develop and hone innovative ideas for content and outreach, assisted with IWC messaging and provided feedback on marketing initiatives. As the leadership committee coordinator, I ensured all correspondence traveled effectively and efficiently.

Chicago, Illinois, United States

- Assisted in the execution and promotion of new product launches- Oversaw Shopify website programming, idea development, and brand expansion projects- Effectively coordinated between each Nyssa department and potential adjacent vendors- Managed brand collateral, creative content, and sales files through Google Drive and Airtable- Developed and documented the Human Resources (HR) benefits package

Greater Chicago Area

- Architected project estimates, proposals, plans, and timelines- Assisted in the execution of creative, design, strategy, and innovation projects- Managed million-dollar projects to profit by diligently assessing project health- Coordinated and supported consumer research and in-person/virtual workshops- Developed and maintained trusted client and external partner relationships- Managed vendors and freelancers by issuing purchase orders, tracking hours and assignments- Audited stores, restaurants, and the digital space for emerging trends and opportunities- Contributed to and executed the in-house social media strategy- Directed the health and wellness employee benefits program

Greater Chicago Area

Greater Chicago Area

- Presented market research and trend analysis reports to leadership, clients, and R&D teams - Supported lead cultivation and product development through data tracking via Datassentials- Managed digital marketing through email, event, and social media programs utilizing Marketo- Supervised the web development team through project execution and site improvement- Collaborated with quality assurance and the advertising agency on the creation and management of product packaging requirements and collateral assets- Planned, organized, and budgeted all national trade shows and company events- Created diverse marketing campaigns and programs to generate and maintain the lead database- Assisted the direct sales team, distribution partners, and brokers in the development and execution of regional and national marketing campaigns

Columbus, Ohio Area

- Managed all social media platforms for 15-20 clients at one time- Analyzed and reported on social analytics for monthly client update and evaluation meetings- Created original brand content by leveraging my passion for food, beverage, and photography- Grew all social media communities by surpassing goals set by clients and company metrics - Synthesized and integrated multiple department requests into future content calendars

Columbus, Ohio Area

- Grew the FoodQuest brand through direct, social media, and editorial sales- Built reputable clientele by signing on restaurants and franchises in the Columbus area- Expanded the user base by promoting FoodQuest's point of difference within the target market- Improved web design and fixed application system issues by collaborating with the tech team

Greater Chicago Area

- Worked closely with the International Senior Manager on current company projects- Researched market opportunities abroad in regards to workplace, driver, and health safety- Created and proposed product development expansion ideas to the international policy department- Calculated and presented new and untapped opportunities in international markets

Greater Chicago Area

- Planned several corporate events and implemented marketing strategies- Organized market allowance/bulletins by assembling separate filing categories- Advised in dealer trades by analyzing transfer summaries for inbound/outbound cars- Accounted for expenses/incomes on Excel by calculating new and used inventory