Provides marketing and branding guidance for clients in industries as diverse as commercial contract trucking, healthcare, education, and technology.

Founding supporter of the Stonewall National Monument Visitor Center (SNMVC).Pride Live is a 501(c)3 organization dedicated to accelerating awareness and support for the LGBTQ+ community via social advocacy and community engagement to advance the fight for full equality.

bovineNJ.com

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Head of Marketing and Branding for cutting edge behavioral health company initially tackling the opioid addiction crisis by leveraging advanced technology on a proprietary virtual platform which provides patients unfettered access and a real chance of recovery with dignity.

• Oversees brand strategy and implementation, all advertising efforts including the “What Care Feels Like” campaign, direct marketing, social media marketing, monitoring and response as well as community marketing and activation. EmblemHealth brand awareness and favorability scores in New York have increased to be on par with national carriers such as United, Aetna and Cigna. • Marketing lead of AdvantageCare Physicians (ACP) – the largest physician-led medical practice in New York with 36 multi-specialty medical offices and comprised of more than 450 physicians. Developed and implemented direct marketing and awareness-building campaigns to grow the ACP patient base. Developed the original brand foundation, positioning, logo and tagline. Revitalized physical medical offices to enhance the patient experience and augment patient retention and acquisition.• Instituted the enterprise strategy to market EmblemHealth on the New York State of Health insurance exchange and led the company transition from a B2B to B2C marketer. Campaigns surpassed goals and secured 50,000 new member applications by Q4 2014.• Leader of EmblemHealth Neighborhood Care (EHNC) – the company's unique retail locations in Harlem, Cambria Heights, Queens and Chinatown serving the communities – free to members and non-members alike. NPS score for EmblemHealth for visitors to EHNC stands at 82. Developed positive ROI model (2.83 : 1) with respect to new member sales, increased retention, medical cost reduction and garnered earned media.• Created a real estate optimization strategy which outlines $65 million in annual cost savings.• Manages a staff of 40 and serves as primary client to all advertising agencies including a customized consortium of IPG agencies (Jack Morton Worldwide, Sawmill, BPN) as well as oversees an annual budget of $20 million. Reports to the Vice President, Marketing & Communications and the Chief Marketing Officer (CMO).

• Executive-level position, reporting directly to the President & CEO and charged with oversight of Advertising and Publications, Events and Hospitality, Editorial Services, Media and Public Affairs encompassing all aspects of marketing and communications as the primary university representative. Oversaw the operating and capital budgets totaling $7 million annually and a staff of 26.• Formulated and executed the institution-wide, global Integrated Marketing Strategy, developing the plan within four months – a deliverable that had eluded the institution for over two years prior to my arrival.• Planned and implemented the complete redesign of the nyit.edu website, chairing the steering committee and managing all aspects of bringing the content in line with the “Visionary Brand Driver” developed in the Integrated Marketing Plan.

• Responsible for strategic marketing, market research and analysis, branding and advertising. Reported to the Managing Director of Marketing and Product Development and the Senior VP of Marketing. • Directed all brand advertising and demand generation campaigns for the combined enterprise – cementing EmblemHealth as the #1 non-profit insurer in New York by enrolled member count.• Integral to the development and subsequent launch of the EmblemHealth brand and brand architecture for the affiliated companies working with Interbrand and Siegel + Gale.

• Oversaw, developed and executed strategy for all advertising efforts including television, direct marketing, interactive advertising, e-mail marketing, print, radio, outdoor, and transit. • Spearheaded the "Specializing in Great Doctors" advertising campaign which targeted consumers and business decision makers in the New York DMA. Responsible for the agency review and development of five television commercials, radio spots, print advertising and all associated media. • Devised the marketing strategy behind positioning GHI as the New York health plan of value with quality doctors that are accessible at an affordable price. Raised awareness measures to an all-time high for the GHI brand.

• Charged with the creation of all marketing and advertising for the Medicare Advantage PPO program. • Developed and implemented improved online advertising presence, increasing qualified web traffic by 103% while cutting the cost-per-click from $14.80 to $4.14 and decreasing the entire interactive advertising budget by over 55%.

• Production lead on the GE Financial Network (GEfn) account, managing the internal team, creating and maintaining budgets, reconciliations, production schedules, change orders and workflow processes. • Spearheaded the GEfn guerrilla marketing campaign, "Tossed & Found," which was named one of GE's "Eight Best Practices" of 2000 as determined by Jack Welch. Led the production of the microsite development, video dramatizations, and outdoor advertising. Campaign was featured on CNNfn and broadcast network affiliates in 10 major markets. • Executed large-scale interactive advertising campaigns placed on major media properties including MSN, AOL, Yahoo!, and CBS MarketWatch with media budgets in excess of $4 million.

• Outbid the American Express in-house Creative Services to produce a training video for American Express Platinum Card Marketing and Platinum Travel Service. • Organized all shoot preparations, wrote scripts, negotiated contracts, maintained budgets, and oversaw all productions through completion.