Marcel Knols Email & Phone Number

Hoofddorp, Nh, Nl

Hoofddorp, Noord-Holland, Nederland

Holland Casino occupies a unique position in the Dutch gaming market, with 40+ years of experience and a trendsetting internationally recognised and award-winning Responsible Gaming Policy. Holland Casino offers its guests an attractive range of games of chance: a varied and innovative selection of table games and slot machines, together with personal attention, top quality hospitality, restaurants & bars and extensive care for all its guests.--> P&L responsible for the properties in Breda, Eindhoven and Utrecht.--> Key-words: entrepreneurship, change management, hospitality, customer/employee journey and experience, strategy, social responsibility, operational excellence

Valkenburg

P&L responsible for the property, annual budget of € 57 million+ with 430,000 visitors and 280+ employees.

Maastricht Area, Netherlands

Maastricht Marketing is a private operated marketing, branding and sales organization which profiles Maastricht (inter-)nationally as a city to visit, where you want to live, study, work and expand your business. It is our aim to create and maintain economic development in the city.--> P&L responsible for € 7 million.--> Key-words: entrepreneurship, change management, branding, strategy, social responsibility, stake holder management Our activities are divided into three business units ;1. Marketing and Communications (using the brands; 'Maastricht Marketing', 'VVV Maastricht', 'Maastricht Uitburo’). This business unit creates, directs and encourages cooperation between (cultural) business, education and government . Subsequently marketing and promotion campaigns are developed, directed and implemented.2. Groups and attractions (using the brands; 'Maastricht Groups & Events', 'Maastricht Underground', 'VVV Maastricht). The department is a full service event planner for Maastricht and surroundings and also operates several tourist attractions in Maastricht where 200,000 visitors a year enjoy a good time. 3. Maastricht Tourist Information (using the brand 'VVV Maastricht’) . The office welcomes over 400,000 guests in our tourist information in the ‘Dinghuis’ at the centre of town. They are inspired to enjoy Maastricht and the surroundings.

The organization promotes Maastricht and the region as a destination for conventions, meetings and incentives. Through a sophisticated marketing and sales strategy, the organization is able to acquire. (Inter-)national conventions. It works closely together with 45 shareholders (eg. MECC Maastricht, hotels, PCO’s), knowledge institutions (eg. Maastricht University, Health and Chemelot Campus) and the government.

Maastricht

SVL is a cooperation of the four tourism organizations in Limburg. Collectively tourism image campaigns for Limburg are developed and implemented.

Leersum

The employers' organization VVV Netherlands contributes to the brand development (internal branding) of VVV Nederland by the closure of Collective Labour Agreement (CAO) with the unions. Furthermore services are delivered for pensions, insurances etc. 80 VVV’s with 2,500 employees in total are a member of the organization.

Amsterdam

Het Nederlands Uitburo (NUB) was a nationwide alliance of cultural marketing organizations, with the aim to increase cultural participation. This by collecting, market and communicate cultural activities throughout different cities and regions in the country.

Dublin, Ireland

Best Western International is the world's largest hotel chain, providing marketing, reservations and operational support to over 4,000 independently owned and operated member hotels in 80 countries and territories worldwide. Activities included the management of 5 customer contact centres in Europe, Asia and Australia.

After a bankruptcy and a complete lack of trust from the market founded, and build up a healthy company with a long term focus on sales, marketing, membership retention, customer service, reservations. Increased membership up to 36 hotels.

Purchasing Company for Best Western Hotels Nederland and other independently owned and operated hotels. Started a purchasing joined venture with Bilderberg Hotels and increased volume (400%), membership (200%) and profitability.

This company develops, sells, and implements software applications for the hospitality industry, particularly hotels. The organization is the Benelux startup of a German parent company. Besides sales and marketing, also co-responsible for product development in the Benelux and the development and execution of training. The company has been taken over by Amadeus Hospitality

Leergang Strategisch Human Resource Management

Advanced Connecting Leadership

Master Of Business Administration (Mba), Leading Change, Leadership

Master Of Business Administration (Mba), General Management

Innovation For Executives

Bachelor'S Degree, Financial Management

Bachelor'S Degree, Tourism And Marketing Management

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