Marcell Kovács Email & Phone Number

Budapest, Hungary

Budapest, Hungary

• Actively contribute to refining sponsor packages, promotional materials, and innovatively seek and develop out-of-the-box partnerships that bring distinctive value to events.
• Source and secure sponsorship deals from local and European partners, driving revenue growth through new partnerships and nurturing existing relationships.
• Conduct analyses to improve sales processes, including process maturity assessment and using statistical tools to define ICP and personas.

Cracow, Małopolskie, Poland

• Conduct market analysis for cybersecurity conference expansion, utilizing multicriteria analysis and advanced evaluation methods to pinpoint the best countries to enter.
• Perform competitor analysis and partnership evaluation, ensuring strategic positioning and competitive advantage.

Budapest, Hungary

• In an international team, I created a comprehensive growth strategy for a startup fighting misinformation by developing a framework to prioritize and evaluate potential growth initiatives in the fields of UI/UX design.
• Presented actionable recommendations to the client with clear rationale and supporting evidence, resulting in positive feedback and implementation.

• I was part of the Deloitte team of the CEMS Business Project, providing consulting services to a multinational IT & Telecommunications company, coached by Deloitte (20 hours/week)
• I conducted benchmarking of 100+ companies to provide recommendations for the improvement of the Industry 4.0 portfolio of our client, suggest new technologies to the portfolio, and provide recommendations for entering.
• Suggested the optimal way of collaboration (M&A vs strategic partnership) with potential partners based on their value proposition and alignment with the client’s goals.
• Improved financial model used by the company, created a standardized pricing model

Budapest, Hungary

• Led the corporate communication strategy, sales, and corporate portfolio creation for the Hungarian branch of the biggest youth-led organization in the world, with 300+ members in Hungary
• I was part of the international top management team. Supervised the sales departments of 3 local branches
• Organized events and established business partnerships to enhance brand visibility
• Grew sales of focus product by 900% compared to the previous year, and Employer Branding Solution deals by 150% by redefining B2B portfolio and sales processes.
• Grew LinkedIn impressions by 821% and follower base by 30%
• I was the account Manager of Blackrock, KPMG, OTP, Coca-Cola HBC, GE Power, Unisys, and several others, acquiring most of the partners myself

Budapest, Hungary

Budapest, Hungary

• Managed local branch at Corvinus University of Budapest with 60+ members, including the executive board
• I was in charge of strategy creation and execution, conducting planning, evaluations, regular research and analyses
• Led the organization in COVID crisis threatening the core activity by restructuring the HR structure, shifting online, adjusting internal regulations, renewing rewards and recognition systems, adjusting performance.
• No. 1 in profit out of 730+ branches worldwide
• Strengthened relationships with stakeholders by representing the organization on national and international platforms
• Organized and delivered events

Hungary

• Supervised a team of two in creating and sustaining long-term cooperation in the corporate sector concerning our International Internship program
• Acquired a new partner for the local office, contributing to its financial sustainability

Hungary

• Being the account manager of 5 IT companies alone, then the key account manager of SONY Europe Ltd., leading a team of 4
• Delivered interns to corporate partners through AIESEC's International Internship program
• Screened resumes, conducted interviews, sustained and developed long-term partnerships, handled legal and financial documentation, improved IT systems, and optimized processes

Hungary

• Created and executed marketing strategies for an IT company, including overall communication plan, product pricing, landing page layout and design, email, content, and direct marketing, and creating sales supporting.
• Created compelling bilingual content (English and Hungarian) for new landing page using HTML, and measured visitor numbers, session time, and bounce rate
• Implemented SEO strategies, resulting in improved website visibility and increased organic traffic

Hungary

• Managed financial processes, ensuring accurate and efficient allocation of customer payments
• Resolved payment-related issues promptly, maintaining strong customer relationships
• Utilized CRM systems to manage customer data and streamline processes

Master'S Degree, Business Development, With Honors

Master In International Management - Prague University Of Economics And Business

Activities and Societies: Consulted with and solved real business cases for HILTI, Fenix Group, L’Oréal, 2 of them lasting 3 months. (ESG.

Bachelor'S Degree, International Business