• Inspired in north American series A/B startups (Vivvi, Kinside and Wonderschool) POPPINS brings to Brazil an innovative childcare service: a platform that connects families with teachers, providing PRESENTIAL classes @home. We create the perfect environment for babies and children explore, learn and develop (www.poppinsedu.com.br);• Responsible for defining company´s business model and localization strategy for Brazil – a marketplace with 45% of take-rate with a clear value proposition for both sides, teachers (extra revenue) and parents (personalized development);• Design of portfolio and price strategy based on competitive landscape together with remuneration model for teachers;• Responsible for route to market strategy and product development for B2b (SMB as main growth channel);• Brand Development from scratch: definition of target audience, brand position, naming, logo, brand story, tone of voice, communication channels setup (website, IG, Facebook and LinkedIn);• Implementation of 360° Communication plan with digital media, SEO, PR, Influencers and events;• Definition of organizational design and process, hiring and growth plan/ Leadership of a multifunctional team of 7;• Results: With a bootstrap strategy we were able to double our revenue with an asset light operation (Over 1MM/ARR).

• Responsible for TRESemmé mid-term (2-5 years) growth strategy and communication plan for Latam;• Led cross-functional partners and agencies to develop and deliver outstanding communication assets for the region - Results: Delivered 3 outstanding green campaigns during this period;• Worked closely with global team (UK) to bring global visions/strategies to life, influencing local teams and adapting and localizing assets when necessary;• Leverage digital data for creative development and media planning through precision marketing;• Develop brand activation strategies to stablish TRESemmé in fashion territory and levarage brand sponsership in New York Fasion Week;• Responsible for LATAM partnership roadmap and stylist program, negotiating terms and conditions of partnership agreements.

• Responsible for Axe business building and P&L management driving Brand Equity Growth for the brand; • Campaign Leadership with offline, digital and PR agencies; • Leadership of brand analysis considering Nielsen, Kantar, MWB and the competitive scenario in order to define brand strategy;• Leader of Lolapalooza Sponsership.

• Reporting to the category Director, responsible for Arisco brand in all categories (Savoury & Dressings);• Lead innovation and communication launches along with local multi functional teams;• Manage the P&L as well as do all the brand analysis considering Nielsen, Kantar, Millward Brown and the competitive scenario in order to define the action plan and new opportunities for Arisco.

• Team member of Hellmann´s brand in Br: the biggest brand in the dressings segment; • Implement the mayonnaise and ketchup strategy through a communication plan focused on elevating the brand credentials and inspiring new product usages; • Led campaigns together with offline, digital and PR agencies; • Manage the P&L as well as do all the brand analysis considering Nielsen, Kantar, Millward Brown and the competitive scenario in order to define the action plan and new opportunities for Hellmann’s.

• Team member of Rexona brand in Br: the biggest brand in the antiperspirant segment; • Led innovation and communication launches along with global and local multi functional teams for Rexona for Women and Rexona Clinical; • Led the communication execution (ATL, BTL and PR) along with local agencies, such as Rexona Antibacterial and Rexona Invisible.

• Responsible for providing regional insights to Marketing and Trade Marketing teams; • Development of market analyses to support and delivery key indicators, providing better decisions for business and boosting competitiveness; • Support in ad hoc projects for Supply Chain and new business of the company.

• Development and implementation of learning platforms focused on marketing public (+/- 4200 people); • Development of new learning tools and technologies to guarantee speed to market;• Functional marketing competencies management (pre and post assessment, development and certification)• Management of induction programs and international visits;

• Performing research on various asset managers and mutual fund families, preparing presentations for seasonal seminars focusing on potential clients;• Responsible for formulation and coordination of various projects aimed at helping team expand its business;• Coordination and preparation of marketing campaigns and assist client service with administrative duties.

• Execution of a 2 month project;• Marketing analysis study, focused on business opportunities;• Used competition analysis to conduct market research;• Identified information need for database development;• Provided geographic and psychographic data profiles;

• Responsible for managing a staff of 12 Project Managers; • Responsible for the implementation of post sales technique and strategies in customers’ relationship management;• Active participation in making strategic decisions and in managing decisions as a high member of the staff.

• Liason between the company and the customers during the projects;• Responsible for team management and coordinating efforts;• Responsible for developing the project activities, updating the services, coordinating and qualifying consultants as well as planning and managing financial, strategic and marketing projects.

• Consulted in services for finance, strategy and marketing areas;• Developed skills in sales, negotiating and diagnosis of client services needs.